Consumer Db Sales Presentation
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Consumer Db Sales Presentation

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Consumer Db Sales Presentation Consumer Db Sales Presentation Presentation Transcript

  • Consumer Databases
  • Consumer Files Overview
    • Consumer Database: Database of 117 million households and 218 million individuals enhanced with demographic information.
    • Occupant File: Database of over 108 million addresses, used for saturation mailings.
    • New Movers: Database of 12-15 million new movers over the last 12 months.
    • New Homeowners: Database of 4-5 million new homeowners over the last 12 months.
    • Public Record: Database of over 21 million U.S. business and residential bankruptcy and tax lien filings.
  • Consumer File Facts
    • Aggregate approximately 1.5 billion records annually
    • Proprietary info USA White Page file is the backbone
      • 99.5% accurate at the record level
    • Includes information on over 100 demographic categories
  • Consumer Database infoUSA Proprietary Information Real Estate Information Birth Records Student Lists Active Bank Card Lifestyle Data Voter Registration Files Response Lists Census Statistics Mail Order Buyer Magazine Subscribers Redeemers/Warranty Telephone Listings Consumer
  • Levels of Information
    • Three separate Levels of Information can be selected from the Consumer Database:
      • Individual Level
      • Household Level
      • Neighborhood Level
  • Levels of Information
    • Individual Data
      • Up to Eight Members
      • Name/Gender/Title
      • Date of Birth/Year Of Birth
      • Head of Household/Spouse
  • Levels of Information
    • Household level data
    • Mail Responsive
    • Active Bank Card
    • Early Internet Adopter
    • Bank Card Ownership
    • Home Owners
    • Renter
    • Religious & Ethnic Surname
    • Buyer Behavior Household Clusters
    • Buyer Behavior Target Selects
    • Potential Investor Consumers (PIC)
    • Name
    • Address
    • Phone Number
    • Dwelling Size
    • Length of Residence
    • Marital Status
    • WealthFinder
    • Actual Age or Age Range
    • Household Income
    • Purchasing Power
    • Occupations
  • Levels of Information
    • Neighborhood Level Data
      • Census Information (over 300 variables)
        • Age
        • Household Composition
        • Education
        • Occupation
        • Income
        • Race/Ethnicity
      • Donnelley Marketing SESI*
        • Income
        • Occupation
        • Education
        • Ownership
        • *Socio-Economic Status Indicator
      • Donnelley Neighborhood Statistics (Aggregate List Statistics)
        • % Single Family Home
        • % Newcomers
        • % Median Income
      • Cluster Systems
        • PRIZM NE sm
  • Lifestyle Information
    • Created Using a Multitude of Action and Purchase Decision Sources:
      • Direct Mail – Catalog, Fundraising, Memberships
      • Internet – Web Purchases, e-mail responses, Online Memberships
      • Retail – Specialty Stores
      • Print – Magazine Subscribers and Catalog Buyers
      • Telemarketing – Surveys, Inbound and Outbound Purchases
  • Lifestyle Information
    • Data Accessible at Different Levels
      • Yes/No Flag at the Household Level
      • Strength of Interest Indicator
        • Numeric score of 1 to 9 assigned to each record indicating level of interest
        • Based on: Number of Sources, Recency, Frequency and Dollars Spent
        • “Scored” records available at Individual and Household levels
  • Lifestyle Information
    • Top Lifestyle Categories
      • Books & Magazines – 46 million
      • Technology Internet – 45 million
      • Entertainment & Travel – 34 million
      • Health & Exercise – 33 million
      • Outdoor Recreation – 27 million
      • Credit card Users – 37 million
      • Cooking – 31 million
      • Catalogs – 21 million
      • Investments – 15 million
      • Stock and Bonds – 6 million
    • A complete Lifestyle Data Dictionary containing data element descriptions and counts is available on the infoPedia.
  • Lifestyle Information
    • Comparison to Competition (in millions)
  • Consumer Database
    • To ensure accuracy, the following hygiene processes are performed:
      • Geographic & Area Code Changes Processed Monthly
      • NCOA* Processed Monthly
      • DPV* Processed Every Month
      • National (FTC) and State Do-Not-Call Lists Processed Monthly
      • DMA Do-not-call (TPS) and Do-not-mail (MPS) files Processed Monthly
      • Deceased Suppression File Processed Monthly
    • infoUSA is a non-exclusive Licensee of the USPS National Change of Address & Delivery Point Validation
  • Do Not Call
    • infoUSA Suppression
    • Federal Trade Commission (FTC)
    • State Do Not Call Lists
    • Direct Marketing Association (DMA)
    • Deceased Master File
  • infoUSA Marketing Database
    • 117 million Households
    • 218 million Individuals
    • Contains the highest quality information, that has been verified in the last 24 months
    • Uses - Direct Marketing
    • Benefit - Coverage and Selectivity
  • Universe File – MasterMatch
    • 350 million Households
    • 450 million Individuals
      • Contains:
        • All records in the Marketing file plus:
          • Records not validated in the last 24 months
          • Deceased people
          • Individuals flagged as “non-solicitation”
          • Records at the previous address
      • Uses:
        • Data append
        • Skip tracing
        • Fraud prevention
  • Occupant File Overview
    • Address only file
    • Recreated every other month
    • ZIP Code/Address Standardization
    • Duplicate Elimination
    • Delivery Point Validation (DPV) Processed
    • Sorted in Walk Sequence
  • Public Record Characteristics
    • Records provided include*:
      • Consumer or Business record filing
      • Individual/Business Name
      • Individual/Business Address
      • File type
      • File date
      • Release date
      • Upload date
      • Dollar Amount (Tax Liens only)
      • *For complete listing of elements see the layout
  • Ultimate New Mover File
    • What Is the “Ultimate New Mover File”?
      • Weekly transactions of new utility connects and disconnects
      • Includes traditional change of addresses sources (Not NCOA)
    • Counts
      • 12-15 million records per year
    • What Selects Are Available?
      • Includes phones on most records!
      • Estimated Age, Estimated Income, Move Date, Estimated Home value
    • Update Frequency?
      • The file is updated weekly
    • How Do I Access?
      • Available only via web applications and subscriptions
  • Ultimate New Homeowner File
    • What Is the “Ultimate New Homeowner” File?
      • Enhancement to the homeowner file including:
        • County level deed transactions (approx. 2,000 counties)
        • Modeled homeowners from utility transactions
        • Phone verified new homeowners
    • Counts
      • 4-5 million records per year
    • What Selects Are Available?
      • Sale Price, Sale Date, Income, Home Value, Marital Status, Phone numbers
      • Confirmed homeowner (deed) or Probable homeowner (inferred)
  • infoUSA Consumer Database
    • Commitment To Quality……. According to an independent study completed by an independent auditor, “ info USA appears to be the strongest competitor based on the high volume of information it contains and the sufficiently high accuracy of its data.”