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Art direction ideas
 

Art direction ideas

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    Art direction ideas Art direction ideas Presentation Transcript

    • Exploring opportunities for cross channel integration 15 January 2008
    • Some key elements of the Panasonic european web guidelines
    • Typography
    • Colour palette Small primary colour palette Very flexible secondary colour palette
    • Object shapes
    • Product imagery
    • Standard example pages
    • Special promotional variations
    • What could be done to integrate more Sharing of a key graphical elements - Colours - Typography - Flat colours - Shapes? Apply the same art direction to product presentation (enhance 3-dimensional feel through shadows and reflections) Introduction of a modular system encouraging diversity Share the same core concept (Scrunch, Blink of an eye, Everything matters… etc)
    • Visual exploration Version A Note the following examples are not meant to be final layouts. they are simply a visual experimentation
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    • Visual exploration Version B
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