Entrepreneurship presentationforlibraryforjune11

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Social Media Marketing

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Entrepreneurship presentationforlibraryforjune11

  1. 1. Boot Camp 4Entrepreneurs Session 3:June 11, 2012 5-6:30 Amy Sauers, Ph.D.Catch the Social Media Marketing Wave For Your Biz!
  2. 2. How to Do Social Media Marketing Grow Invite Thank Virally Build a Tribe/Gather ‘Round Your Campfire Target Your Niche Market Refer-a-Friend Great Social Media Tools (FB, twitter, Constant Contact, Pinterest, Instagram) Geek Out: Provide Information/Knowledge Interview Target Customers on Key Interests Loyalty Rewards Share a Funny Picture Know the Customer Pain Point Nurture Your Garden/Maintenance Ask Questions… And Answer Hold a Contest/Give Coupons Strategic Solution Statement Call to Action! Event Planning/Charitable Connections2
  3. 3. Target Your Niche • Win the target customer • Listen to the customer pain point • Bowl over the first bowling pin • Celebrate the niche target market3
  4. 4. Interview Target Customers Age/Family Stage Ethnicity Income/SES Generation Aspirations Gender Location4
  5. 5. Customer Pain Point Target •Care Customer •Listen Pain5
  6. 6. Solution Statement •Right the wrong Strategic •What Solution movement are you starting?6
  7. 7. Build Your Tribe Right the wrong Authentic communi- Read up! cation Gather ‘Round the Campfire! Trade Share our helpful tips stories7
  8. 8. Great Social Media Tools Facebook Instagram Tribal Campfire Pinterest Hubs Twitter Constant Contact8
  9. 9. Geek Out Share Follow Others Knowledge in the on Key Interest Area Interests Tribal Provide Social Hubs Read Up! Information Find and Share YouTube’s9
  10. 10. Be Friendly Share a Funny Picture/Video Show Up! Link to Ask • Chamber events Your Other Questions… • Trade Shows Links And Answer Give Coupons & Free Gifts10
  11. 11. Throw a Party – Invite Customers! Have a Hold a Contest Event Planning Charitable Connection Tweet: Post your Relate to favorite late-nite Link When movement photo! If you’re photo is chosen for our Link Where Local video… You’ll receive coupons for a free Help those tribe Link How latte every day all cares about year! Link Who – Pics!11
  12. 12. Refer-a-Friend12
  13. 13. Loyalty Club Rewards13
  14. 14. Nurture your Garden A front-page story published May 20 in the St. Petersburg- based Tampa Bay Times: "The farm is a field of grass and dirt and no vegetables are evident," the story reported. Then and now… A cautionary tale.14
  15. 15. Nurture your GardenContact Contact Info: Phone # Address Customer USP Date Start Means ofName Email Need – End CommunicationPhilPatBobLucy Keep track.15
  16. 16. Call to Action Ask for sign up or buy now.16
  17. 17. Conclude: Do Social Media Marketing Grow Invite Thank Virally Build a Tribe/Gather ‘Round Your Campfire Target Your Niche Market Refer-a-Friend Great Social Media Tools (FB, twitter, Constant Contact, Pinterest, Instagram) Geek Out: Provide Information/Knowledge Interview Target Customers on Key Interests Loyalty Rewards Share a Funny Picture Know the Customer Pain Point Nurture Your Garden/Maintenance Ask Questions… And Answer Hold a Contest/Give Coupons Strategic Solution Statement Call to Action! Event Planning/Charitable Connections17

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