Entrepreneurship presentationforlibraryapril9th

243 views

Published on

Cross the Chasm with your niche customers.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
243
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • What qualities are needed to make it as an entrepreneur.
  • http://dor.myflorida.com/dor/taxes/registration.html
  • Entrepreneurship presentationforlibraryapril9th

    1. 1. Boot Camp 4Entrepreneurs Session 1: April 9, 2012 5-6:30 Dr. Amy Sauers Idea Generation & Screening: Customer Pain Points
    2. 2. Agenda – Session 1 Emotional Pitch Your Introductions Motivation Prospect Activity Ordeal of Customer Pain Entrepreneur’s Entrepreneurship Point Character Crossing the Entrepreneurship Business Map Homework Chasm Steps Differentiate with Strategy Target Niche Pitch the Room Demographics Scoreboard2
    3. 3. The Ordeal: Entrepreneur’s Stages3
    4. 4. The Ordeal: Crossing the Chasm Law of Chasm Model How to Cross: Niche Target4
    5. 5. How to Cross: Target the Niche Win the Target. Repeat.5
    6. 6. Differentiate or Die Age/Family Stage Ethnicity Income/SES Generation Aspirations Gender Location Polarize6
    7. 7. Entrepreneurship Steps Target Meaningful, Prototype & Business Customer Emotional Sell Model Pain Solution • Would you • How will you • Guilt • Save your use? make $ • Google loved ones • Would you • Wheel “complaints” • They’ll love recommend? • Breakeven • Takes too you • How much • 3 statements much time • Saves you should I sell it and effort time for? • Google tools7
    8. 8. What’s Meaningful? Esteem - Actualization • Respect from others Love • Belonging Meaningful, Safety Emotional • Shelter Solution • Family safety • Save your loved Physiological needs ones • Food • They’ll love you • Free from physical pain • Saves you time8
    9. 9. Meaningful, Emotional Motivation Listen: Meaningful, Customer Emotional Pain Solution9
    10. 10. Listen: Meaningful, Customer Pain Emotional Solution Agile Business Plan Monetize Prototype & Sell10
    11. 11. Pitch your Prospect Target Customer Pain Meaningful, Emotional Solution11
    12. 12. Entrepreneur’s Passion Character Customer- Entrepreneur Get others focus on board Persistence and discipline12
    13. 13. Business Map Mission Vision Strategy Values13
    14. 14. Strategy Scoreboard • Tactic 1 • Tactic 2 • How will this goal be measured Goal 1 • How will you know when you’ve “won” • Tactic 1 • Tactic 2 • How will this goal be measured Goal 2 • How will you know when you’ve “won” • Tactic 1 • Tactic 2 • How will this goal be measured Goal 3 • How will you know when you’ve “won”14
    15. 15. Pitch the Room Target Customer Pain Meaningful, Emotional Solution15
    16. 16. Summary – Session 1 Emotional Pitch Your Prospect Introductions Motivation Activity Ordeal of Customer Pain Entrepreneur’s Entrepreneurship Point Character Homework Crossing the Entrepreneurship • SBA Business Map Chasm Steps • Art of the Start • Lean Startup Differentiate with Strategy Target Niche Pitch the Room Demographics Scoreboard16
    17. 17. Homework for Session II – April 16 5pm: 1. Check out The Art of the Start or Google Guy Kawasaki. 2. Check out The Lean Startup, by Eric Ries 3. Do the SBA Online Tutorial Course http://dor.myflorida.com/dor/taxes/regist ration.html •Contact: Amy Sauers Sauers.Amy@spcollege.edu St. Petersburg College – EpiCenter17

    ×