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This is the first part of my research for creating my music magazine.

This is the first part of my research for creating my music magazine.

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    Research Research Document Transcript

    • This is the slogan that is on every ‘Billboard’ magazine. It makes the magazine sound better and makes people want to buy it.<br />The title Billboard is large and takes up the top of the magazine. It is covered by lady gaga’s head. The typeface is in a sans serif, this is so it doesn’t look too formal. It is the iconic font that is used on every billboard magazine.<br />Cover line – pale grey along the top so the audience see it.They are trying to make the audience buy the magazine.<br />Lady gaga’s hair is a lilac colour and this is carried through the cover. It links it all up making it look more interesting. There is a mixture of serif and sans serif copy.135572557785<br />Cover line, is large and bold so the audience se the name of lady gaga<br />A MS of lady gaga takes up most of the cover. This could be because she is the main selling point in this magazine as people want to read about her. She covers the mast heading and the smaller subheadings on the cover.She is looking straight at the camera therefore anyone who is looking at the magazine. It draws the audience in.She is looking a little seductive pulling her jacket off. Appealing to male audiences.<br />The colour scheme on the magazine is quite neutral. The cell lines are in shades of greys, lilac, white and black are used to keep it consistent. <br />A barcode is at the bottom of the magazine cover, this is not important to the audience. <br />The background goes from a light grey to a dark grey. This makes it look like the light is on lady gaga making her stands out more.<br />Three images of some of the stories in the magazine, this catches the audience’s attention and before they’ve read the read of the page they will most look at theses. Main Image:First thing the audience see. It is a two shot, we can see them and the background. They are looking at the camera drawing the audience in.The billboard logo is positions at the top of the page in line with the box. ‘contents’ is in a bold large typeface, it stands out a lot so the audience instantly know it is the contents page. 13843002339340<br />Contents page is split in two sections by a blue line. One side is the music charts of that week. It is in a plain grey background, it doesn’t really stand out but it is a contrast to the other colours drawing our attention to it.<br />The contents is spilt up by sub headings in a bright blue. The contrast of the bright blue text on the white background makes it stand out As they are separated it makes it easier for the audience to find certain pages.<br />The page is split up by bright blue lines. This sections it off so it is easier to find certain parts.<br />The double spread page is dominated by the main image is of the artist ‘Rihanna’ it is an ELS as you can see her, and a lot of the background. It takes up a lot of the double page taking up a lot of the space across. The audience’s attention is drawn to it straight away. She is sitting on a bright pink tank creating a contrast of what it is used for (in wars) and what she is (a performance, pink to show off).The heading is in a bold, large typeface, it stands out grabbing the audience’s attention. It is in a sans serif style so it doesn’t look formal, ideal for the young adult target audience.<br />Typical look - in columns going across pages. The amount of copy is quite overwhelming when you first look at it. It is broken up by images, quotes and captions.721360260350<br />List of the songs she sung.<br />Page number, date and institutions website.<br />Pull quote: the copy here is blown up so it is larger and bolder this is so it attracts the audience. Pink is used to highlight certain words to empathise them and attract the reader.The colour scheme used is pink, black and white. The pink used gives it a feminine look and the contrast of the black gives it a rock look (the same as the image).There are two images in the article to make it more appealing, there is a lot of copy so the image breaks it up. This could be appropriate for the target audience as they don’t want to see a page of writing.<br />The mast heading is large and bold to make it stand out. It is the same blue as Kanye West’s jacket. This keeps in with the colour scheme making it look better.Sky Line - This tells the audience what is in the magazine. It might be the best parts because it is at the top of the magazine so the audience see it first. Blue and pink copy is used within the sky line to draw attention to it. Exclusive – buzz word<br />The copy is in a variety of sizes, it makes it look fun and makes certain words stands out. The contrast of the pale grey and bright copy make the cell lines stand out a lot.MCU of Kanye West, he is looking straight at the camera therefore the people looking at the magazine, this draws them in and makes them look at the magazine.He takes up most of the cover because if people see him them they may want to buy the magazine just to read about him, therefore an important aspect to the cover.His facial expressions and the way he’s looking at the camera create a domineering feeling.1252220230505<br />The institutions website is here. Small copy because it is not a main aspect.<br />The cell lines on the cover are in three colours, blue, pink and black. This keeps it simple yet stands out.They tell the audience what is inside the magazine making them want to buy it.The blue is picked up from Kanye West’s jacket making it look consistent.They are all sans serif so it looks less formal, perfect for their teenage audience<br />The background is a pale grey, it doesn’t distract the audience from the image or copy. It looks like a light is shining from the font because of the shadow, it makes Kanye West stand out and seem the main focus.<br />The heading is staggered into three lines. It looks disjointed and strange. It is in a large, bold typeface, it stands out from the grey background.The ‘V’ on the background symbolises the magazines name ‘Vibe’. It keeps in with the house style.<br />A MS of Kanye West, he is looking straight at the camera so it is direct address to the audience. He looks like he is in quite a casual pose. His facial expressions are quite serious and domineering. It is black and white so it gives it a different and original look.The only colour is the heart the lady is holding to the his chest. 1609725141605<br />At the side all of the pages are listed. sub headings are used to split up the words. It makes it easier to and certain stories and looks better.The copy is in a serif, it looks quite formal. It is a complete opposite to the front cover where the copy was all different colours and sans serif <br />The overall look of the contents page is quite simple yet effective. No colour is used apart from the bright red heart, a complete contrast to the front cover.<br />The magazine has a young adult target audience, this contents page may not appeal to them because it is quite dull. Not a lot of colour is used so it doesn’t look exciting.<br />LS of ‘Solange Knowles’ this means we see all of her body. All the other images of her are in grey whereas she is in a bright red dress, this makes her stand out catching our attention. She is looking straight at the camera so it is direct address. Along the top of the page various images of Solange Knowles are shown. It is in black and white giving it an almost glamorous look. By the poses she is doing she is portrayed as a fun and energetic person.<br />The page is split by a boarder of 5 lines. This separates it and draws attention to both parts.690563246599721360246380<br />The sub heading is in a large typeface which draws our attention to it. Her name is in bright blue and bold to make it stand out so the audience see it. It is in a sans serif style so it is not formal, ideal for the young adult audience.<br />A pull quote has been used to show what she has said in the article. If the reader is flicking through and sees’s this quote they will want to read the whole article. It is in a bold typeface to make it stand out to catch the audience’s attention.<br />Mast head: large square with the letter ‘Q’ on it, it stands out and is a recognisable logo. Even though it is covered you can tell its ‘Q’ by the iconic design.<br />Sky Line - ‘exciting people’ make it sound really good so people will want to buy it. It is at the top so the audience will see it first.<br />Cell lines:Stands out, buzz word ‘exclusive’ makes it sound like it’s a must readCover line- artists names are in a large bold type face, it stands out and the names will draw audiences in. The orange colour stands out from the rest of the copyThe quote copy is in bold black typeface making it standout. When the audience read it they will want to know the rest of the storyThree very well known artists taking up a lot of the magazine cover. LS and a slight low angle shot, it makes them look in power and important. Jay-Z at the front is standing in a dominant pose. Lady Gaga and Dave Grohl, you only see half of them behind. They cover part of the mast head and copy so the audience see them first. They are the main selling point because if people see them then they may be more inclined to buy the magazine.1325245127635<br />Small barcode at the bottom, it is less important to the audience so doesn’t need to be seen by them<br />Names of other well known artists are in an orange box so it draws the audience to it. It the audience see their favourite artist they will want to buy the magazine.<br />The background is plain being white, the contrast of this and the coloured copy makes it stand out a lot making it look dramatic. The main image of people stands out and the light shining on them makes them look important.<br />Issue number and date <br />The overall look of the magazine looks quite organised. It is not overcrowded everything fits in nicely.‘Q’ logo and house style is carried on through to the contents page. <br />1520190608330<br />The contents itself is split into sections under sub headings. This makes it easier for the audience to find specific pages. A variety of copy sizes and type face is used. The numbers are in read so it stands out and differentiates from the rest of the copy.Some parts are in bold to make it stand out, whilst some is small.Large image of a band in LS so the audience can see them and the background. They are looking straight at the camera drawing the audience in.They are positioned right of the page.<br />The image has a white box in it which tells the audience what page it is. It is a main story so the audience need to see it.<br />They use the same house style to keep it consistent (red, white and black).<br />The contents has a ‘Oasis Special’ in gold copy, this connotates the feeling of it being special and a must see.Small section at the bottom of the page. A unique aspect of music review. The audience is drawn to it.<br />Another image smaller than the other is a MCU of one of the band members. It is direct address as he is looking straight at the reader, drawing you in. His facial expressions look quite serious. Main image is a LS of the band Razor light, this means we can see all of them as well as the background. The image takes up most of one page. If a person flicks through and sees an image of this band they will want to read the whole article.<br />A pull quote has be used to attract audiences to the article. His name is in bold blue copy to attract more readers.Some parts of the copy are in a bold typeface, this is to make it stand out from the other text drawing attention to it83820046355<br />Page numbers in a black box so it stands out.<br />The copy on this page is all in a sans serif typeface, this makes it look less formal and easier to read.Q magazine logo positioned at the bottom of each page, this keeps in with the house style.The colour scheme on this page is bright blue, black and white. It is quite simple but the bright blue stands out from the other two colours.<br />Slogan: ‘new musical express’, sounds like it is the best place to find out about new musicHer name ‘Rihanna’ is in large bold type face. This makes it stand out and catch the audience’s eye making them look at the magazine.A small barcode is in the corner.The colour scheme on the magazine cover are mainly pink, black, white and blue. They match with what Rhianna is wearing and her eye shadow, this makes it all link in and look dramatic. The background is simple, (grey) so it doesn’t distract the audience from the copy and image. It looks like the light is shining on Rhianna focusing on her.The mast heading is in bright pink. It is large and bold making it stand out. It is in a sans serif, it looks less formal ideal for the young target audience. It is on top of Rhianna so the audience see it.Cell lines have names of all different artists. They are in a serif copy and in capitals, this makes it stand out so people will see all these artists.13881102508885Special edition: makes the magazine sound like it is better than previous ones, making people want to buy it.<br />An MS of Rihanna, she is a world known artist. She takes up all of the cover. She is what would sell the magazine because people want to read about her therefore being big people will see it.She is looking at the camera drawing the audience in making them look at the magazine. She makes the cover look more attractive<br />Cover line - quote from inside magazine: Gives audience and insight about the story making them want to buy the magazine. Copy is white and capitals making it stand out.<br />Three main colours used on the contents page, red, white and black. They are all contrasts to each other so stand out a lot. It creates a dramatic lookOriginal house style for ‘NME’ name. It is positioned at the top of the page in a large black box. It stands out and makes a big impression on the audience.<br />A unique aspect to the magazine, they list all the bands in the magazines and put a page number next to it. This means the audience can easily find the band they want.The overall look of this contents page is quite busy, a lot of information is on it. It looks slightly crowed because of the amount of copy on it, the audience do not know where to look first.153606566040<br />The contents its self is split by subtitles, They are in a black box making them stand out and the copy is white so it stands out further. <br />A MLS of a band singing. It is positioned in the centre so it catches the audiences attention<br />A little article below image talking about it. It gives the audience an insight and expectations for the rest of the magazine.Promotional aspect: They are telling the audience about the subscription available. It is the first page they see so will take notice. They have positioned it in a black box so it draws the audience’s attention to it.Makes it sound like it is the best place to find gig information.<br />All the copy is bold, in capitals and sans serif. This gives it an informal, dramatic look, appropriate for the young adult teenage audience.<br />Heading: In a large and bold typeface to make it stand out. It is in a sans serif so it is less formal ideal for the target audience. It is positioned at the top nearly in the centre, we instantly look her so we see the title. Main image takes up the whole of the first page drawing a lot of attention to it. It is an action shot of a live event as she isn’t posing. It is a LS so we see all of her and the background of the studio.<br />413385301625<br />Page numbers are positioned at the bottom of the page. Also the NME logo.<br />Lots of images are used at the side to make it look interesting. It draws the audience in making them want to read the article. <br />The colour scheme here is black, white and pink. Pink lighting is used in one of the images so they have picked up on it and used it in the copy.‘Live’ is used on the images to tell the audience they were taken when they were performing.<br />The overall look of the magazine is quite glamorous . This magazine is aimed at a young adult audience about 15 – 20.Lots of cell lines around the magazine cover, this gives the audience an insight into what’s in the magazine. It may make them want to buy the m builds up their expectations of what is in the magazine making them want to buy it.The sky line goes across the top of the magazine, this is so the audience see it first. Part of it is bold (artist name) so the audience see it. It gives an insight to what is in the magazine making some people buy it.The mast head ‘Blender’ is covered by Taylor Swift and a cover line. The audience cannot see the mast heading well this may be because the name its self is not a selling point. Taylor Swift may be more of a selling point so they have made sure she is the focus point.13843002660015<br />The cover line is in large copy. It stands out making people want to buy the magazine.It is in a sans serif style making it look less formal ideal for the teenage audience.<br />Taylor swift is positioned in the centre of the magazine, it is a LS and she is looking straight at the camera drawing the audience in. She takes up most of the magazine cover because she is a popular artist and if people see her then they will buy her magazine. She is standing it a slightly sexy pose drawing male audiences in making it look more attractive.<br />The background is plain white, this makes everything else stand out. The contrast of bright blue on white makes it stand out and draw the young audience in. <br />Cell lines at the side of magazine, the typeface is black and some parts bold. This divides the stories up so the audience is drawn to them.<br />The title ‘contents’ is in the exact type face as the mast heading on the front page. Part of it is hidden by the mushroom. It is in quite a bubbly fun copy appropriate for the target audience. <br />Date of magazine<br />The look of this contents page is quite simple, not a lot of colour is used it looks plain. This could be so the audience’s attention is not distracted from image.The main image is the artist ‘Katy Perry’. It is LS at eye level, the audience can see her and the background. She is holding a large inflated mushroom. This adds a strange look to the contents page which is good. Her pose and facial expressions make her look innocent.The image draws the audience straight to it and makes the actual contents at the side un- noticeable. 15265405080<br />The contents page is in a very small copy compared to the rest of the objects on the page. It is not the first thing the audience see.The content is split up by sub titles which divide the articles up. This makes it easier for the audience to find a particular article.<br />The typeface used is the same as the front cover, this keeps the house style consistent. All of the copy is in a sans serif, this keeps the look of the magazine casual, suitable for the young adult audience.Here is a cell line, it is a quote from Katy Perry. It gives the audience an insight into what the article of her is about. They are drawn to this because of the image. This will make them want to read this story first.<br />Another large image dominates the article. It makes it more interesting so it isn’t just a page of copy. It is a ELS because we can see them and a lot of the background. Where they are is a big house and an expensive car this connotates a sense of glamourHeading ‘blender’ is in exactly the same type face as the mast heading is on the front cover. This keeps a consistent house style.<br />Sub titles are used to tell the audience what the article is about. The typeface in are and bold so it can easily be identified. Colours have also been used to attract the reader.927735226695<br />The look of this double spread is good, it is not crowded, there’s not too much copy and it’s spaced out well. <br />Conventional layout; columns<br />Captions in the form of cell lines are used to tell the reader about the imagesThe colour scheme here is mainly white, black and blue. It is simple so the audience is not distracted from the main article and images.The double page spread is dominated by two images, this one is a LS of a band. They take up the majority of the page drawing attention to them. They are looking straight at the camera drawing the audience in.<br />The mast heading ‘Rolling Stone’ is almost all cover by the main image. Some effects have been used so the type face looks 3-D and impressive. It is an iconic type face used on all rolling stone magazines.<br />The cover line ‘Summer Tours’ is in a larger typeface then the other copy. This makes it stand out above everything else. Tours are what everybody wants to know therefore by them seeing this cover line it may make them more inclined to buy the magazine.<br />The product date and price is discreetly positioned at the top corner as it is not the first thing the audience need to see.<br />This object here looks like it is a sicker stuck on the front. It draws the audience to it because it doesn’t look like it’s meant to be there.148463086995<br />A MS of ‘Amy Winehouse’ she takes up the majority of the cover. The camera is at eye level making them feel involved. She is looking straight at the audience drawing them in making them look at the magazine. Her posture, with her shoulders hunched make her look slightly vulnerable. <br />The cell lines at the side of the cover are in a bold typeface, it makes them stand out. These give the audience an insight into what is in the magazine has inside therefore have to stand out. <br />The copy used throughout the cover is in a sans serif style, this gives is a formal and old school look, ideal for the older audience. Most of the copy has had effects put on them to make it stand out and look almost 3-D. <br />The colour scheme used in this magazine cover is blue, red and white, it makes it look consistent and mimilist. The background is pale grey at the bottom that fades to white. The contrast of the white background and the coloured copy and image make it all stand out<br />Amy Winehouse is in a large type face. It is in a pale blue yet the contrast of the white makes it stand out. It is in a sans serif style making it look a bit formal, ideal for the older target audience<br />The institutions name and the date are shown here. This is so the audience know they are reading the latest magazine.The contents itself is well spread out taking up half the page. Each section is separated by sub headings and a thin black line. This makes it look more appealing. Each section has little headings in bold so the audience know that is the article white the red capitals tell the audience what section they are under.<br />1485900292735<br />Images are used to attract the audience and make them want to read a particular article. Here three different images are used with the page number positioned in large copy at the bottom. When the audience see this they will most probably flick to the page.The heading ‘contents’ is in a thick red stripe along the top of the page. This draws the audience in. The typeface is serif, Large, white and in capitals. This makes it stand out. The serif copy is carried through from the cover to contents page keeping it consistent with the old school look.<br />The copy used he is exactly the same as the front cover, serif and some in capitals. It creates a bold impact on the reader giving it an edgy look. This keeps within the iconic house style of ‘Rolling Stone’<br />The look of this magazine is very simple. A main heading, images and contents. The colour scheme is red and white, it makes it look original appropriate for the target audience.<br />Here reference is made about the images on the front cover. It is not so important for the reader so it is positioned at the bottom so we see it last.<br />The copy is all in sans serif to keep with the house style.The heading for this article is in a very large and bold typeface. It stands out from the brown background. The copy here is in sans serif, it gives it an original look that’s very effective.The look of this double spread looks original and rustic. It is quite simple yet effective. The colour scheme is brown and white. <br />The lighting is dim to create a realist look.<br />504825101600<br />The writers and photographers name is acknowledged at the bottom.<br />The article its self is positioned around Johnny Depp so it doesn’t clash. A graphic pattern holds the copy together and makes it look more appealing.The main image takes up the whole of the double spread and is the background. Johnny Depp looks quite relaxed and it is direct address as he is looking at the audience drawing them in.<br />The mast heading ‘Rock Sound’ is in a large and bold typeface. However it is covered by images and copy so it doesn’t stand out as much as it could.Sans serif font has been used to keep the look informal.<br />Sky Line – this tells the audience what is inside the magazine. It may make them want to buy the magazine. As it is at the top the audience will see it first.<br />This is a high angle shot of the band ‘Paramore’ as they are looking up and us looking down. It adds a strange dimension to the look of the magazine drawing you in.They are positioned in the centre so they go across the cover. The light is shining down on them making them stand out. <br />‘Free CD’ is in a bright yellow so the audience see it. It is a promotional aspect so the audience have to see it.1535430128270<br />Cover Line – ‘Paramore’This is in a bold, large type face. It stands out catching audience’s attention. If they see paramour they may buy the magazine. It is in a serif style unlike the rest of the copy, this could be so it looks more exciting with the mixture.<br />Copy that says what the article is about. The audience will see this and want to read the whole article.<br />Promotional aspects: free posters. It is in bold copy to make it stand out.This looks like a jumble of words. This could be a good thing because it draws the audience to it and if they see their favourite artists name they may buy the magazine. However it makes the magazine look messy, this could turn people off the magazine.<br />Images to show what else is in the magazine. Persuades the audience to buy it.<br />Barcode in the corner. Tells audience the price.<br />The title of the magazine is in a bold typeface that stands out, the contrast of the black and white makes it stand out further. The date and issue number is shown aswell to ensure the audience has the most up to date issue.<br />The main image is of a man, it is a MS at a slight high angle. He takes up most of the page drawing attention to him. He is looking at the audience so it is direct address.<br />This doesn’t stand out because it is positioned half on the black background and half of the man’s arm. This makes it difficult for the ‘Main Features’ to stand out.<br />102870017780<br />I don’t like the look of this contents page, it’s quite dark.<br />The copy is a mixture of serif and sans serif style. It makes it look mixed up and out there. Just like rock music is.<br />The contents is not very good. It hasn’t been divided by subtitles so you have to read each one in order to find a page you want. The white copy does stand out from the black background. Red has been used for the page numbers however it is a dark red and doesn’t stand out on the black background.A pull quote has been used, it doesn’t really stand out because it’s on top of image. By reading it, it may make the audience want to read the article it came from.<br />This image is a low angle shot of the band Paramore. This shot makes them look empowered. This image takes up the whole of one page. They are looking straight at the camera to draw them in.<br />The band name ‘Paramore’ is in a large typeface, it stands out a lot. The contrast of the white text on the dull image attracts our attention. As the reader is flicking through they will see this name and want to read the articleThe colour scheme on this page is quite dull mainly back and white. It creates a dull look.<br />The copy is all sans serif to keep it consistent. It keeps the look informal ideal for the young adult audience.640080101600<br />This double spread page is taken up by two images. There is hardly any copy on the page. <br />The article its self is not a conventional layout. It is not in columns but a large paragraph. In a way this is good because if it was in columns on this page it wouldn’t look right.The second image is positioned the wrong way, this adds a strange dimension to the look of the page. Again it is a low angle shot making them look empowered. It is a direct address drawing us in.Rock Sound logo is positioned at the bottoms of the page to keep the house style consistant.<br />‘XXL’ is on a bright red box to draw attention to it. It is in a very bold and large typeface to make it stand out and look impressive.<br />The main image is the artist Jay – Z, it is a low angle shot to show his importance and makes him look empowered. This pose and facial expressions make him look domineering. Slogan, at the top so the audience see it. It makes the magazine sound even better.<br />Cell lines - makes the audience want to buy the magazine to read about Jay-Z. Other names like ‘Beyonce’ will attract audience and make them want to buy it.1211580316230<br />The colour scheme here is white and red. The red is a domineering colour matching Jay-Z’s look.<br />More cell lines are used to attract audiences to make them buy it. Other famous names are used here to make it look like a good magazine.<br />The lighting is shining onto Jay-Z as if it is coming from the sky he is in. It empathises his importance.<br />The background is of a city like New York. Jay-Z has been made so he is taller than the buildings. This makes him look powerful. The pale grey/white of the bulidings makes everything else stand out, especially Jay-Z in his black out fit.Barcode positioned at bottom of cover so not much attention is drawn to it. The price is here.Cover line – JAY-Z. this name is in a bold and large typeface, it stands out a lot. It is kind of transparent because you can see the background, it adds an impressive look to it.<br />The date of the issue is here in bold to ensure we see it and know it is up to date.<br />‘The A side’ is in bold and large type face. It stands out a lot and we read it straight away.The XXL logo is used here to keep the look of the magazine consistent.<br />The copy is all sans serif so it doesn’t look too formal and boring. This is ideal for the target audience.125666581280<br />The colour scheme is red, black and white. They are quite domineering colours, like these two artists look.<br />The background is white so it doesn’t distract the reader. The image has not background as it has been cut away giving it a stylish look and fits in nicely. <br />The contents itself is good. Each article has a subtitle in bold so we can tell. The page numbers a big which look good. However it has not been split up which means the reader would have to read everything to find a certain page.The main image is of two rappers. It is a MS, they are looking straight at the camera to draw the audience in. 50 Cent’s facial expressions is quite serious. While Solja boy’s is not.<br />The heading is in a large typeface to make it stand out. ‘Love’ is in a bigger typeface and in purple, this could be because people like to read about celebrity’s love lives.One whole page is taken up by a band member’s image. It is a MS shot, he is looking at the camera to draw the audience in. He is standing in quite a casual pose with his hands in his pocket.<br />1109345198755<br />Serif font is used to give it a sophisticated look.<br />The layout of the double page spread is in a conventional way (columns). <br />Here an introduction to the article is in a bold, large typeface. Some of it is in purple to make certain words stand out making them want to read the whole article.The lighting is coming from behind the band member, this makes him look important and draws our attention to him.A pull quote is used next to the man. The audience will read this and want to read the whole article.<br />Sky line – This is positioned at the top to maybe attract the audience’s attention so it is read first. It is in a bold type face and in capitals to make it stand out. The word ‘exclusive’ is in red to make it stand out and empathises the fact it is exclusive and a must read. This may make audiences want to buy itThe mast head ‘Kerrang’ is in a very large bold type face. It is in the iconic font that is on every Kerrang magazine to keep the house style consistent.Some added effects have been put on the copy to make it look like the word has been smashed. It creates a fierce impact to the look of the magazine appealing to teenagers who like rock/intense music.<br />The main image is a MS of the artist ‘Jared Leto’. He is positioned centre of the magazine turned at an angle. It is a slight low angle shot so he looks empowered. His facial expressions look intense and serious, matching the look of the magazine. He has one hand clenched into a fist to imitate aggression. The copy used here is a mixture of sans serif and serif style. Usually only one of these styles is used. They may have used a mixture to create impact and make it look dramatic.The majority of the copy is in capitals, this is like it is shouting at you, as it is a rock genre magazine they may want to create his impression to make you buy it.1498600219710<br />As well as copy, images have been used to show the audience what is in the magazine. Small images of various artists are positioned on the cover to tell the audience they are included, this may make them more inclined to buy the magazine.<br />When you first look at this magazine it looks very dramatic with bold images and colours. The colour scheme used here is white, black and red. They are quite harsh colours creating an intense feel. The background is pale grey so it doesn’t distract the audience from the other parts on the cover.<br />Some cell lines are used here to give the audience an insight into what is in the magazine. They are in red and white alternating on each article this separates them and makes them stand out.‘PLUS’ has been used to draw the audience to this section, otherwise they may not be drawn to it.<br />Some pull quotes have been used on the front cover to try and make the audience want to buy the magazine.<br />The barcode is positioned in the bottom corner of the magazine because you don’t want the audience drawn to it. The price is shown here too.<br />This contents page from ‘Karrang’ is a lot different from the front cover of the magazine. The front cover was dramatic and bold while the contents page looks a little more relaxed.The colour scheme used on the contents page is basic, white, black and yellow. The contrast of the yellow text on the black boxes makes it stand out attracting the audience.<br />Here a little note has been left for the reader to read. It makes them feel more involved. It is positioned at the top so the audience see it.<br />The title is positioned at the top of the page. It is on top of a black box to make it stand out. The typeface its self is bold and in a sans serif style so it looks less formal ideal for the young adult audience.1068705114935 <br />A CU shot of a man taking up a large part of the contents page. Our attention is focused on him. He is not looking at the camera and his facial expressions make him look a little venerable.<br />A pull quote has been used at the top of the page so the audience see it and what to read the article.<br />The contents itself it a typical convention by the way it is divided up my sub headings to make it easier for the audience to find a certain page. The numbers are in a larger copy to make them stand out. The subheadings are in the black box to draw attention to them.As well as text to tell the audience where articles are, images are used to make it more interesting and draw attention to it.<br />Heading: In a bold and large typeface. It is in two colours to make it stand out. Sans serif style has been used so it doesn’t look formal. It is in capitals to make it look dramatic.<br />Information down the side catches the audience’s attention as the white stands out from the black.<br />The overall look of this double page is quite dramatic matching the front cover. There isn’t not columns of copy which is good because some teenagers don’t want to read two pages of copy.<br />Makes it sound really good so people will read it.106680036195<br />Four images have been used at the bottom of the page, it makes the article look more interesting.The main image takes up the whole of the two pages. It is a MLS so we can see the background of the drummer ect. The main person is not looking at the camera he looks like he is in a natural position from singing. Because the image is so big it will draw audiences to it. <br />Mast head ‘SPIN’ is the title of the magazine, it is positioned the corner of the cover in a bright red rectangle, drawing attention to it. The iconic typeface of sans serif and large copy is consistently used in the magazine institution and it’s renowned for this.<br />Cover line – ‘Lily Allen’ is in a bold and large typeface. This draws our attention to it. When audiences see that an article is about her they may be more inclined to buy it.<br />The colour scheme is black and white. The background looks like a form of wallpaper. It looks like it is slightly angled giving a feel of disorientation. <br />The copy throughout the cover is in white and black. They are a contrast from each other making them stand out. It is all in a sans serif style making it less formal ideal for the young adult audience. Various sizes have been used to make certain parts stand out.1327150176530<br />Pull quotes have been used on some of the cell lines, this makes it interesting for the audience making them want to buy the magazine to read the full story.<br />Cell lines – alternating in black and white, they tell the audience what is in the magazine. <br />Lighting is on Lily Allen as you can see the shadow, it makes her the main focus, drawing us to her.<br />MLS of the artist ‘Lily Allen’ she is positioned exactly in the centre of the cover drawing attention to her. She is positioned ontop of all other objects on the cover to make her look more important. She is the USP.Her pose and facial expressions are quite seductive appealing to the young adult male audience. She is looking straight at the audience drawing them in.<br />Cell lines – say artists names, this will attract readers to the magazine because if they see their favourite artists name they may want to buy the magazine to read about them.<br />A pull quote has been used in the top corner. This draws the audience in making them want to read her article.The iconic logo of ‘SPIN’ is used in the same position as the front cover to keep with the house style. <br />The layout of this contents page is quite simple. It consists of only a few things (main image, logo, contents and some copy). A MS of Duffy is positioned in the centre of the contents page, this draws attention to you. She is looking straight at the camera so it is direct address. She draws the audience in. She looks quite natural because she is not posing.Her facial expressions look quite playful. The lighting is shining straight onto her as you can see the shadow behind. This makes her the main focus of the page.She is holding a pink guitar as it she’s about to hit the camera in a playful way.<br />129540040005<br />All the copy used here is in a sans serif style to make it look less formal, ideal for the young adult audience.<br />‘on the cover’ is in a blue box to draw attention to it. It states some information about the images.<br />The contents itself is very simple. Sub headings are used to split up the contents so the audience can easily find a certain page. They are in bold so the audience can differentiate between that and the copy underneath. The ‘features’ heading is in a different typeface (bold, bigger and in capitals) this is so it catches the audience’s attention.The colour scheme is simple, dark blue and black. The background is natural, a pale grey wall. This is so it doesn’t distract our attention from the other aspects on the page.<br />This is a MS of the artist J.Cole. It looks like a natural shot because he is looking away. It is a pull focus shot. He is positioned in the middle of the page so he is the first thing you see.<br />Looks like a sticker drawing attention to it. It is a promotional aspect about this CD.The layout of this double page spread is simple, it’s not overcrowded and it’s well-spaced out.The colour scheme is simply black and white keeping it simplistic.<br />121920361315<br />The title is his name in bold and large typeface. If people are flicking through and see his name they may read the article. The copy underneath is slightly smaller but still stands out, the audience see the name ‘Jay-Z’ who is well known and may be more inclined to read the magazine.The copy is all in serif style, it makes it look sophisticated going with the simplistic look.The columns of copy are split up my sub headings in a bold typeface so you can identify them.<br />Questionnaire:<br />
      • How often do you usually buy a music magazine?
      • Weekly Monthly Quarterly Every fortnight
      • How much do you usually pay for a magazine?
      • £5 - £6 £7 +
      • £1
      • £2 - £3
      • £4 - £5
      • What genre of music do you prefer?
      • Hip HopMixtureD&B
      • Rock
      • Indi
      • R&B
      • What content do you like to see in a magazine? (please tick four)
      • Tour datesPostersFree stuff
      • Interviews
      • UK top 40
      • Reviews
      • Celebrity gossip
      • What magazine would you prefer to read/buy?
      • Q XXL
      • Kerrang
      • Billboard
      • NME
      • What kind of front cover would encourage you to buy a music magazine?
      • A cover with lots of images to tell you what’s inside
      • A cover with lots of text to tell you what’s inside
      • An equal amount of images and text
      • A couple of images and some text
      Questionnaire results and analysis<br />
      • 288544067310From my questionnaire I found that the majority of my target audience chose that they buy music magazines monthly. A you can see 5 of sample chose monthly while 1,2 and 3 for the others. From this information I will base my magazine on a monthly basis.
      2885440281305<br />
      • Here I found that my target audience voted for £2-£3 for the amount of money they would spend on a magazine. This is quite a low price and could be because most of them have part time jobs where pay is low. Therefore I will listen to my sample and set the price of my magazine within £2-£3.
      • 2611755125730In order to find out exactly what kind of music I should include in my magazine I asked this question. As you can see 9 people chose ‘mixture’ this means a variety of music. Only two people chose R&B. I will apply this to my magazine to try and attract a mass target audience.
      • 2847340-13970Here I asked my target audience what they would like to see in a music magazine. As you can see Interviews, Top 40 UK, Reviews and celeb gossip were the most popular. I now have a good insight into what my target audience like, this will hopefully make my magazine more successful.
      • Because of these results I will try and apply it to my own magazine when I have to create a double page spread.
      • 284988091440I wanted to see what magazines my target audience preferred. From there I can look at the styles and layout they use and try to apply it to my own. As you can see my sample chose Billboard as their favourite magazine. From here I will look at Billboard’s magazines and try to use their style.
      • 227965093980I wanted to find what would attract my target audience to my magazine. Therefore I asked my sample what would attract them to a magazine. As you can see no one voted for lots of text because it’s quite off putting. You can clearly see that the most popular choice was ‘a couple of images and some text’ followed by ‘a cover with lots of images to tell you what’s inside. I can now apply this to my own magazine
      Find my tribe<br />The most popular ‘tribes’ and townies, indie scenesters and rahs. 945515-6350<br />Here I have selected the South East of England.<br />The three most popular ‘tribes’ are Indie scenesters, Townies and scene kids.<br />839470152400<br />Here I have selected the East of EnglandKey of all the ‘tribes’ in the UK<br />When completing the ‘Find my tribe’ questionnaire I found that a variety of questions were asked. As you can see different areas across the UK has different interests and beliefs from other areas. This is why you can the different results in tribes. Here the South and South East have different popular ‘tribes’.<br />Front cover reflectionFor part of my research I had to complete an analysis of 10 magazine covers ranging from a variety of music genres. The magazine covers I analysed were; Billboard, Vibe, Q, NME, Kerrang, Rock Sound, Spin, Rolling Stone, XXL and Blender. From the analysis I found a lot of useful information such as the typical conventions magazine companies uses to attract target audiences. This includes slogans, mast heading, sky lines, cell lines, a main image etc. I found that all the mast headings were in the largest copy. This is so the audience are drawn to it. The name of the magazine is important because it may be the unique selling point so needs to be seen. All the magazines I analysed had a very large image as the main focus. They were all images of famous artists, I learnt that by using famous artists on the front cover it draws more audiences to your magazine. This is because if people glance at your magazine and see a well-known artist they like, they will most probably look at the magazine further. I could apply this to my own magazine I am going to make because by having a USP (in this case the famous artist) it will attract more audiences. Another aspect I learnt is where to position the barcode, every magazine I analysed had a small barcode positioned at the bottom of the page. Another aspect I learnt was to use ‘buzz’ words on my cover. Buzz words are words that draw the audience in, for example ‘exclusive’. From the magazines I analysed I found only a few used the buzz line ‘exclusive’. When I was looking at the magazines I found that I was drawn to these words, therefore I will defiantly use a buzz word in my magazine cover.Another aspect is cell lines, from the magazines I analysed I found the cell lines that were in a bold copy were more effective catching our attention. I think by having too many cell lines can be off putting from some magazines I looked at. (like the ‘Rock Sound magazine). Therefore in my magazine I will use a few bold cell lines. Finally I learnt that the house style is very important. From magazines I analysed I found that the magazines that kept to a few colours were more effective in drawing the audience in. Some of the magazines I looked at had no house style it was a mash of colours that didn’t look attractive. For my magazine I will keep to one house style of about 3 colours.I also learnt the important of copy. The most effective magazines I looked at were the ones that kept to one font. It kept it all consistent and looked attractive. The magazines I analysed that had different fonts looked quite off putting. <br />Contents page analysisFrom analysing 10 contents pages I found what makes a good contents page. The contents page is a very important aspect in the magazine as it navigates the reader around the magazine. One aspect I found that makes a good contents page is how the actual contents is split up. For example, ‘NME’ ‘Rolling Stone’ and ‘Billboard’ all have good contents because they have split it up into sections such as ‘reviews’ ‘gossip’ features’. This is very effective because it allows the reader to easily find a specific page. The magazines ‘Spin’ and ‘Rock Sound’ did not do this well as they had not sectioning, this made it difficult to find a certain page as you have to read every single line.I will apply the sectioning to my magazine contents page because it is a very efficient way for the reader to find a page.Another aspect I found was that the better contents pages were the ones that positioned everything around a main image. For example, ‘Karrang’ had a main image and three graphic features, everything was fitted around them so nothing overlapped. I found this good because it didn’t look overcrowded and it looked organised. ‘Rock Sound’ had a main image as the background and positioned the contents over the image, it made it difficult to read the words and did not look attractive. The images are very important because it will draw the audience in, I will apply the positioning everything around a main image to my own magazine because I feel it will be more appealing.Another aspect I found was the use of graphic features, by this I mean small images that symbolise an article in the magazine. I found that these were quite effective because it was an attractive way to show what is in the magazine an alternative to lots of copy. I think young adults will enjoy seeing more images as it looks more interesting. The magazines I analysed that made good use of this was ‘Rolling Stone’ and ‘Kerrang’. I will defiantly be using this aspect in my own magazine.From the magazines I analysed I found the importance of copy. Most of the content page’s I analysed had subheadings in the contents, these were usually in a bold typeface, then underneath was normal copy. I will use this idea in my own magazine because it clearly separates everything. Also the reader is automatically drawn to the bold copy, if the who contents was in normal copy it would not attract attention while the bold will.<br />Overall I found the most effective contents pages were the ones that were clearly set out, ones that were not over crowded with images and copy and the ones that sectioned the actual contents up. I think this because it makes it look more visually appealing. Content pages that are overwhelmed with images and copy are off putting, this is not what I want my magazine to do, therefore I will use the aspects I picked out to try and make my contents the best it can be.<br />Double page spread relection<br />From analysing 10 double page spreads I now have a good idea of what makes a good double page spread. In my magazine I will include one double page spread about a music topic for my audience to read.<br />One aspect I learnt from analysing double page spreads is the use of pull quotes. I found these were very effective because once you read them you want to read the whole article. The copy these pull quotes were in were usually a bigger typeface to attract attention to it. Most of the pull quotes I saw were also in a different font, again attracting attention.<br />When analysing the articles I found the most appealing ones were the ones that had a main image. For example, NME and XXL had a main image that took up a whole page, I think this was good because it looks more interesting and attracts the reader. I also like the double page spreads that had little images at the side that refer to parts in the article. It makes it look much more interesting something young adults like to see. Billboard had an image that took up the top width of the page I found this was quite effective because it stands out. I will defiantly apply this to my own double page spread because it is an effective way to use images making the overall look more interesting.<br />One major thing I learnt from analysing double page spreads is the importance of copy. For example, Billboard’s double page spread is basically all text and an image. When you first look at it is quite overwhelming. The volume of copy is quite off putting. However NME and blender have balanced the two images with some copy. It looks attractive and doesn’t put the reader off reading it. I will try and include this in my magazine because I want to get the balance of copy and images so my audience is drawn to the article and not put off.<br />I found by analysing the double spread page ‘Karrang’ that using a background image can sometimes be a bad thing. In this article the image is quite busy, I found when I tried to read the article the image was distracting me from reading it. The image continued behind the text and mad is difficult to read. However Rolling Stone made good use of an image for the background, they positioned everything around it so the reader wasn’t distracted. I will try and apply this to my own magazine.<br />Audience reflection.<br />From carrying out a questionnaire that I gave to my target audience I was able to see what they would like to see in a magazine. I found what would attract them to a magazine, they voted lots of images and an equal amount of copy and images. Therefore I will try and incorporate this into my own magazine front cover.I learnt from the questionnaire the average price that my target audience are prepared to pay for a magazine is £2-£3. This could be because students have part time jobs which do not pay a lot of money. This means students don’t want to pay over £5 for a magazine. Taking this into consideration I will definitely price my magazine between £2 and £3. I learnt from the questionnaire what my target audience want to see in a music magazine. This included aspects such as ‘UK top 40, Interviews, reviews and posters’. I found that UK top 40, Interviews and reviews were the most popular. This will make my magazine more appealing to my target audience. I will therefore apply the results to my magazine. From my questionnaire I found that my target audience usually or would like to buy a magazine monthly. From this result I will base my magazine on a monthly basis.I also learnt that my target audience would rather see a mixture of music genres in the magazine and not focus on a specific genre. I will apply this to my magazine because it will attract a mass audience. If I focussed my magazine on one genre I would be narrowing my audience to a limited number.<br />From the ‘Find my tribe’ analysis I found that different areas in the UK have different interests, this means different audiences for media products. From the results from ‘find my tribe’ I found that the south east and eastern England had different tribes. This may result in different interests in music magazines. Because of this I will try and cater for most of these tribes and interests to attract a mass audience.<br />From the ‘UP BEAT’ reader profile I created a page with images of all the objects my target audience want/like/have. These objects will help me decide on what adverts I will include in my magazine. It also allows me to get to know my target audience and find out what they like.<br />Magazine Institutions<br />19685271145<br />EMAP is a British media company specialising in business to business multiplatform’s. EMAP stands for East Midland Allied Press. They believe their brands ‘inform, inspire and connect within the sectors they operate in’. They are located in London. Their brands include genres such as fashion, retail, media, health, government and automotive sectors. They focus on content and quality across all the platforms they have. EMAP have 20 magazines that they publish, some of them are: ‘’Architects' Journal, Architectural Review, Broadcast, Construction News, Drapers, Health Service Journal, Local Government Chronicle, Nursing Times, Retail Week, Recycling & Waste Management and Screen International’’.<br />19050-428<br />IPC stands for International Publishing Corporation. It is a digital publisher in the United Kingdom. On average is sells about 350 million copies of magazines a year. They produce 60 media brands which reach nearly two thirds of the United Kingdom. The genres IPC media produce range from fashion, music, TV, photography, home and cookery. They are main stream catering for a lot of consumers. Some magazines they produce are: ‘Look, 25 beautiful homes, photographer, chat, NME, cycling weekly and golf’.<br />-66040170815<br />Future PLC is an international special-interest media group. It is the sixth largest media company in the United Kingdom. They have operations in the United Kingdom, America and Australia. It publishes over 150 magazines in a variety of genres such as films, cycling, video games, technology, automotive and photography. Future PLC sells about 3.2 billion magazines every month, these include: ‘T3, Total Film, Classic Rock, Guitar World, and Official Xbox Magazine’.As well as a magazine publisher they also have websites, these include: GamesRadar.com, BikeRadar.com, TechRadar.com, MusicRadar.com, PhotoRadar.com and Cyclingnews.com.<br />Uses and gratifications theory<br />The uses and gratifications theory is a theory that assumes members of an audience are an active role in interpreting and integrating media in their own lives. It says the audiences are responsible for choosing media to meet their personal needs. The theory says by using the theory to meet our needs we are fulfilling specific gratifications.<br />Media consumers choose texts that fulfill one or more of these needs:<br />
      • The need to identify personally with characters and situations in order to learn more about themselves
      • The need to be entertained by a range and variety of well-constructed texts
      • The need to use the media as a talking point for social interaction
      • The need to escape from their ‘daily grind’ into other worlds and situations