Engage Expo 2010 NYC "Television and Online: Giving a Successful TV Brand its Virtual World Legs"
by amypritchard on Feb 21, 2010
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Virtual worlds allow animators, production houses, and networks the opportunity to create interactive iterations of their franchises and more fully engage fans. This immersion in a narrative environmen...
Virtual worlds allow animators, production houses, and networks the opportunity to create interactive iterations of their franchises and more fully engage fans. This immersion in a narrative environment online extends and solidifies brands, and speaks to kids in what is fast becoming their new common language -- the language of interactivity and virtual worlds. This session will explore these new creative models, the business relationships that support those models, new revenue opportunities that surround online properties, and what elements are needed to create a successful brand extension into the digital realm.
Amy Pritchard, CEO, Metaverse Mod Squad (moderator)
Jeffrey Fleishman, Assistant VP, Business Development, Sesame Workshop
Matt Cullen, Marketing Manager, National Football League
Minard Hamilton, Chief Executive Officer, Six Degrees Games, Inc.
Daniel Buelhoff, Head of Business Development & Community Management, sMeet
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