Assessment and Evaluation Applications in
Student Affairs Administrators
Other Stakeholders (parents of students, state
legislators, state & government agencies,
members of the community).
Disseminate Results of Assessment
Share with appropriate audiences
Triangulate info-sharing efforts with largest number
Consider who the audience is and the type information
to be shared: newsletters, face to face meetings, presentations,
campus-wide emails, and institution website.
Formulate ways to use results to make informed decisions to improve student learning experiences
Organize specific report with:
methods of data collection
recommendations and decisions
implementation of revised plan
Possible Pitfalls of Disseminating and Using Results:
senior level leadership sees it first
keep them in the loop
some sharing with the public
results don’t change, but the nature of the presentation does according to the audience
“draft” until final recommendations are made
There should be a balance of student success
and institutional priorities reflected in the use of
Tie assessment results to budgeting and funding.
Deadlines should be set for the use process and
evaluate the effectiveness of the process.
Potential Pitfalls to Results Use and
How and with who results will be shared.
Results from assessments should link to
decisions that reinforce initiatives and planning
priorities, or the process may lose the
organization’s focus on improving student
Allocation of resources by leadership to
Data Usage Questions
Selection of stakeholders, steering committees,
to decide on course of action.
Using rubric of planning and evaluation
Once agreement among stakeholders, results
can be published on website.
Professional Development Plan creates a
common starting point
“Train the trainer” models with key faculty
Program review data collected
Professionals learn to use the data
Professional development is evaluated for its
Is the process sustainable over time?
Training schedule presented to college, unit
Work with key leadership to establish a core
“Train the trainer model”
How to contribute to student learning and
Better understanding of purpose for the
Goals of the organization should be
reinforced through decision making.
Why Assessments are necessary in
Enrollment- Necessary for correct information be received
by parents and students to comprehend financial
assistance or students will choose to go elsewhere
Budget – If financial aid office does not effectively and
astutely distribute funds, students will take their
scholarship and aid money to other schools which impacts
Retention – If students are unable to finance their
education and do not understand how to navigate through
the financial aid process they will not persist.
◦ High School Students
◦ Enrolled Students
◦ Government Regulations
◦ Application Process
◦ Enrolled students
◦ Graduated students
◦ Satisfaction Process Survey
◦ Comprehension Survey
◦ Survey after Freshman Orientation for students and
Interview Parents and Students on difficulty
Exit interview with graduating seniors on service
received and improvements
Why Assessments are necessary in Admissions
Enrollment – Admissions are responsible for
recruiting and enrolling students.
Budget –The number of students effects tuition
money which influences budgets
Retention – Selecting the right student – who will be
successful academically and persist is paramount
Why Student’s Enroll
Why Accepted Students choose to go
Marketing tools and College Fair recruitment
Admission Process itself
How enrollment supports institution’s
◦ for data concerning application numbers vs. acceptance
numbers vs. enrollment numbers.
◦ Retention numbers for year two
◦ Satisfaction on admission process –Likert scale
Qualitative Interview or focus group
Reasons for choosing institutions
Reasons for not choosing institution
Suggestions for improving process
Why Assessments are necessary in Residential
Enrollment – students could be influenced by
quality of residential halls
Budget - if students choose to live off
campus, less money is available for the
Retention – if students successfully transition
to campus, the higher their chance of
◦ Quantitative survey effective to survey current
satisfaction of status of Residential Hall
Utilize Resident Satisfaction Survey – created by The
Association of College and University Housing Officers
–International and Educational Benchmarking, Inc.
◦ Qualitative to gauge their unmet needs and
suggestions for improvement and new
Conducted by RA’s or RD’s
Either through interview, observation, focus groups
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