Top RTB Trends Affecting Publishers
Upcoming SlideShare
Loading in...5
×
 

Top RTB Trends Affecting Publishers

on

  • 2,947 views

 

Statistics

Views

Total Views
2,947
Views on SlideShare
2,911
Embed Views
36

Actions

Likes
3
Downloads
51
Comments
0

4 Embeds 36

http://paper.li 13
http://a0.twimg.com 12
http://blog.openx.org 10
http://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Buyer controlsAdvertiser block lists at the brand level (no more channel conflict)Transparency controls:For sellers: Who’s buying For buyers: Where their ads are runningPricing controlsMinimum reserve pricesAd Creative & Quality controlsAd formats, type, etc.

Top RTB Trends Affecting Publishers Top RTB Trends Affecting Publishers Presentation Transcript

  • Top 5 RTB TrendsAffecting PublishersBusiness InsiderIGNITION: The Future of MediaDecember 1, 2011 0
  • How An Ad Exchange Works I bid $1.75 OpenX Market I bid Publisher floor price (.95) $1.50 Winning bid price (1.50) I bid $0.95 Real-time Auction This process happens in the blink of an eye!
  • Benefits of Ad Exchanges • Increased revenue • Control • No risk • Access to unique sources of demand 2
  • OpenX Market: A Leading Ad Exchange • 450 million unique users (monthly) • 2 Billion ad impressions (per day) • 8 Billion bids (per day from buyers)Sample publishers: 3
  • Trend #1: RTB Spending Explodes • Ad Spending: $1.26 Billion in 2011 grows to $6.5 Billion in 2015 • Share of display: 8% in 2011 jumps to 26% in 2015 Source: IDC Research, Oct 2011 4
  • Trend #2: Publishers Taking Control • Buyer controls • Transparency controls • Pricing controls • Ad creative & quality controls12/1/2011 Presentation Name 5
  • Trend #3: Private Exchanges Take Off • Combines the advantages of ‘automated trading’ with the controls of ‘direct selling.’ • Pick your buyers, pricing, and inventory12/1/2011 Presentation Name 6
  • Trend #4: “First Look” Increases Revenue • Buyers paying premium for preferred access to premium inventory • Incremental revenue for your indirect inventory 7
  • Trend #5: Publisher CPMs Rise Fast Competitive auction for ads drive CPMs up Breaking Media: CPMs increase 400% 8
  • Trend #5: Publisher CPMs Rise Fast Lycos: CPMs jump 300% Brand Technologies: CPMs rise 100%12/1/2011 9
  • Opportunities With OpenX Plus… • Buy ad space on OpenX Market • Enterprise grade ad-serving solutions 10