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“The Mobile RTB Disconnect”Mike Downey, VP Mobile Solutions      MikeD@ openx.com
A Quick Look Back:The Roots of Real Time Bidding
RTB Spending Explodes                                                                                                     ...
Demand from Real-time Buyers Surges
The Display RTB Ecosystem
Buying “intelligence” differentiates DSPs
Mobile RTB: New Logic Required                     No cookie-based unique                     identifier in mobile.    Inc...
OpenX Publisher Solutions                       Sell direct across all formats     Ad  Server               (Display, mobi...
Major Publishers Adopt OpenX                               …and more!
Buyer Solutions: Multiple Ways to Buy onOpenX Market             RTB via Direct Integration             Ad Console (Self S...
OpenX Mobile Inventory Snapshot                May 2012
Major Buyers Using OpenX               A global ad exchange
What Our Customers Say“When we have a problem,         the    support              has been awesome .                     ...
MikeD@openx.com
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“The Mobile RTB Disconnect”

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OpenX presentation at IAB Mobile Marketplace - “The Mobile RTB Disconnect”

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  • Transcript of "“The Mobile RTB Disconnect” "

    1. 1. “The Mobile RTB Disconnect”Mike Downey, VP Mobile Solutions MikeD@ openx.com
    2. 2. A Quick Look Back:The Roots of Real Time Bidding
    3. 3. RTB Spending Explodes OpenX Market RTB • 89% of Revenue • 63% of ImpressionsS ources: Internal Google data based on DoubleClick Ad Exchange spend via RTB, not including inventory won byAdWords. January 2010 through May 2011. And OpenX internal data.
    4. 4. Demand from Real-time Buyers Surges
    5. 5. The Display RTB Ecosystem
    6. 6. Buying “intelligence” differentiates DSPs
    7. 7. Mobile RTB: New Logic Required No cookie-based unique identifier in mobile. Incumbant DSPs Insurgent Mobile DSPs
    8. 8. OpenX Publisher Solutions Sell direct across all formats Ad Server (Display, mobile, email, video) Ad RTB increases non-guaranteedExchange CPMs with full controls Yield All buyers compete inOptimizer the ad server to max yields
    9. 9. Major Publishers Adopt OpenX …and more!
    10. 10. Buyer Solutions: Multiple Ways to Buy onOpenX Market RTB via Direct Integration Ad Console (Self Serve) OpenX Media Services
    11. 11. OpenX Mobile Inventory Snapshot May 2012
    12. 12. Major Buyers Using OpenX A global ad exchange
    13. 13. What Our Customers Say“When we have a problem, the support has been awesome . ” - Chuck Bartlett, Web Administrator of“Within 2 months,and with a lot of help form our OpenX team, our CPMs quadrupled. ” - Kristyn Lyons, Ad Operations Manager at“Our smaller publications could immediately generate revenue by attracting national advertisers. ” - Andrew Dix, President
    14. 14. MikeD@openx.com
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