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“The Mobile RTB Disconnect”

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OpenX presentation at IAB Mobile Marketplace - “The Mobile RTB Disconnect” …

OpenX presentation at IAB Mobile Marketplace - “The Mobile RTB Disconnect”

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    • 1. “The Mobile RTB Disconnect”Mike Downey, VP Mobile Solutions MikeD@ openx.com
    • 2. A Quick Look Back:The Roots of Real Time Bidding
    • 3. RTB Spending Explodes OpenX Market RTB • 89% of Revenue • 63% of ImpressionsS ources: Internal Google data based on DoubleClick Ad Exchange spend via RTB, not including inventory won byAdWords. January 2010 through May 2011. And OpenX internal data.
    • 4. Demand from Real-time Buyers Surges
    • 5. The Display RTB Ecosystem
    • 6. Buying “intelligence” differentiates DSPs
    • 7. Mobile RTB: New Logic Required No cookie-based unique identifier in mobile. Incumbant DSPs Insurgent Mobile DSPs
    • 8. OpenX Publisher Solutions Sell direct across all formats Ad Server (Display, mobile, email, video) Ad RTB increases non-guaranteedExchange CPMs with full controls Yield All buyers compete inOptimizer the ad server to max yields
    • 9. Major Publishers Adopt OpenX …and more!
    • 10. Buyer Solutions: Multiple Ways to Buy onOpenX Market RTB via Direct Integration Ad Console (Self Serve) OpenX Media Services
    • 11. OpenX Mobile Inventory Snapshot May 2012
    • 12. Major Buyers Using OpenX A global ad exchange
    • 13. What Our Customers Say“When we have a problem, the support has been awesome . ” - Chuck Bartlett, Web Administrator of“Within 2 months,and with a lot of help form our OpenX team, our CPMs quadrupled. ” - Kristyn Lyons, Ad Operations Manager at“Our smaller publications could immediately generate revenue by attracting national advertisers. ” - Andrew Dix, President
    • 14. MikeD@openx.com

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