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OpenX presentation - IAB Annual Leadership Meeting 2012
 

OpenX presentation - IAB Annual Leadership Meeting 2012

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OpenX CEO Tim Cadogan presents at the IAB Annual Leadership meeting (February 27, 2012).

OpenX CEO Tim Cadogan presents at the IAB Annual Leadership meeting (February 27, 2012).

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OpenX presentation - IAB Annual Leadership Meeting 2012 OpenX presentation - IAB Annual Leadership Meeting 2012 Presentation Transcript

  •  
  • When You Think of “OpenX”
  • When You Think of “OpenX”
  • Publishers Embrace Platform 2008 2009 2010 2011 … and more!
  • Top Challenges For Publishers
    • Not making
    • enough
    • money…
    • CPMs are low
    Performance inadequate , especially trafficking and reporting Outdated, inflexible systems Support non-existent (the human kind)
  • First a Little History
    • In the beginning…
    • Free ad serving
    • OpenX Source: Free downloadable open source ad server
    • OpenX OnRamp: Free SAAS ad server for small websites
  • First a Little History
    • And Now
    • Comprehensive ad technology platform
    • OpenX Source: Free downloadable open source ad server
    • OpenX OnRamp: Free SAAS ad server for small websites
    • OpenX Enterprise: Mission critical SAAS ad server
    • OpenX Market: Integrated ad exchange
  • Breaking News: OpenX Acquires LiftDNA
    • First SSP integrated into publisher ’s ad server
    • Optimizes ALL non-guaranteed revenue
    • Creates the most competition possible
    • Reduces latency & discrepancies
    • Increases yield 50-150%
      • by OpenX
  • Our Mission: Grow Publisher Revenue Yield Optimizer All buyers compete in the ad server to max yields Ad Exchange RTB increases non-guaranteed CPMs with full controls Sell direct across all formats (Display, mobile, email, video) Ad Server
  • Our Mission: Grow Publisher Revenue Yield Optimizer Ad Exchange Ad Server Revenue Serving
  • The Problem with “Sequential Selling”
  • The Problem with “Sequential Selling”
    • In short
    • Discrepancies and latencies accumulate
    • Separating demand channels reduces competition
    • Yield suffers and revenue is lost
  • Integrated Platform Improves Efficiencies
  • Integrated Platform Improves Efficiencies
    • In short
    • Fewer discrepancies and latencies
    • More competition
    • Higher yields and increased revenue
  • Revenue Serving: Complete Optimization
  • Revenue Serving: Complete Optimization
    • In short
    • Most competition possible
    • Minimal discrepancies
    • Highest yields
    • 100% fill
      • … and it all happens in the same place!
  • Unique Opportunity for Buyers
    • 100 Billion+ Imps per month
    • High quality inventory
    • Unique access/first look
    • Fully RTB enabled
  • Explosive Growth Continues
  • Introducing Our Panel Today: Dr. Steve Mandel, Chairman Brand Technologies Yi-Fang Yen, Vice President REALTOR.com®
  •