OpenX presentation - IAB Annual Leadership Meeting 2012

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OpenX CEO Tim Cadogan presents at the IAB Annual Leadership meeting (February 27, 2012).

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  • OpenX presentation - IAB Annual Leadership Meeting 2012

    1. 2. When You Think of “OpenX”
    2. 3. When You Think of “OpenX”
    3. 4. Publishers Embrace Platform 2008 2009 2010 2011 … and more!
    4. 5. Top Challenges For Publishers <ul><li>Not making </li></ul><ul><li>enough </li></ul><ul><li>money… </li></ul><ul><li>CPMs are low </li></ul>Performance inadequate , especially trafficking and reporting Outdated, inflexible systems Support non-existent (the human kind)
    5. 6. First a Little History <ul><li>In the beginning… </li></ul><ul><li>Free ad serving </li></ul><ul><li>OpenX Source: Free downloadable open source ad server </li></ul><ul><li>OpenX OnRamp: Free SAAS ad server for small websites </li></ul>
    6. 7. First a Little History <ul><li>And Now </li></ul><ul><li>Comprehensive ad technology platform </li></ul><ul><li>OpenX Source: Free downloadable open source ad server </li></ul><ul><li>OpenX OnRamp: Free SAAS ad server for small websites </li></ul><ul><li>OpenX Enterprise: Mission critical SAAS ad server </li></ul><ul><li>OpenX Market: Integrated ad exchange </li></ul>
    7. 8. Breaking News: OpenX Acquires LiftDNA <ul><li>First SSP integrated into publisher ’s ad server </li></ul><ul><li>Optimizes ALL non-guaranteed revenue </li></ul><ul><li>Creates the most competition possible </li></ul><ul><li>Reduces latency & discrepancies </li></ul><ul><li>Increases yield 50-150% </li></ul><ul><ul><li>by OpenX </li></ul></ul>
    8. 9. Our Mission: Grow Publisher Revenue Yield Optimizer All buyers compete in the ad server to max yields Ad Exchange RTB increases non-guaranteed CPMs with full controls Sell direct across all formats (Display, mobile, email, video) Ad Server
    9. 10. Our Mission: Grow Publisher Revenue Yield Optimizer Ad Exchange Ad Server Revenue Serving
    10. 11. The Problem with “Sequential Selling”
    11. 12. The Problem with “Sequential Selling” <ul><li>In short </li></ul><ul><li>Discrepancies and latencies accumulate </li></ul><ul><li>Separating demand channels reduces competition </li></ul><ul><li>Yield suffers and revenue is lost </li></ul>
    12. 13. Integrated Platform Improves Efficiencies
    13. 14. Integrated Platform Improves Efficiencies <ul><li>In short </li></ul><ul><li>Fewer discrepancies and latencies </li></ul><ul><li>More competition </li></ul><ul><li>Higher yields and increased revenue </li></ul>
    14. 15. Revenue Serving: Complete Optimization
    15. 16. Revenue Serving: Complete Optimization <ul><li>In short </li></ul><ul><li>Most competition possible </li></ul><ul><li>Minimal discrepancies </li></ul><ul><li>Highest yields </li></ul><ul><li>100% fill </li></ul><ul><ul><li>… and it all happens in the same place! </li></ul></ul>
    16. 17. Unique Opportunity for Buyers <ul><li>100 Billion+ Imps per month </li></ul><ul><li>High quality inventory </li></ul><ul><li>Unique access/first look </li></ul><ul><li>Fully RTB enabled </li></ul>
    17. 18. Explosive Growth Continues
    18. 19. Introducing Our Panel Today: Dr. Steve Mandel, Chairman Brand Technologies Yi-Fang Yen, Vice President REALTOR.com®

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