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TTb social mediatips June 2010
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TTb social mediatips June 2010

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  • 1. TELLURIDE TOURISM BOARD SOCIAL MEDIA TIPS & TOOLS June 4, 2010 TAP Meeting
  • 2. ADDING TO YOUR SOCIAL MEDIA TOOLBOX   Think about it:   NOT critical to keep up with the Joneses   Be relevant WHERE your audience is   Social Media is about LISTENING   WHY are you doing it?   Know WHAT you want to accomplish   Determine WHO will handle social media   Take it seriously. This is YOUR online BRAND
  • 3. CREATE A PLAN – PUT IT ON PAPER   Determine who “owns” the process of monitoring and responding to customer reviews   Make a staff member responsible for monitoring customer reviews on TripAdvisor, Yelp and Google on a weekly basis   Authorize someone at the property to respond to:   Extremely positive customer reviews   Negative customer reviews that are dead wrong   Negative customer reviews that are right on target   Address the issue of when, and in what cases, the CEO should should be alerted
  • 4. CLAIM YOUR IDENTITY   www.CheckUserNames.com
  • 5. USING FACEBOOK   Nearly 500 million users worldwide   3rd largest country by population   More than 1 in 4 people online have a Facebook page and have been back in the last 30 days   28% of users are older than 34 – also fastest growing demographic   117 million unique visitors in March   70% of users from outside US   Users share more than 25 billion pieces of info with Facebook each month   Adding nearly 1 billion photos EACH WEEK   With 48 billion images, Facebook houses the world’s largest photo collection
  • 6. FACEBOOK According to comScore, Facebook flashed more than 176 million banner ads in the first three months of 2010   www.facebook.com/ads   www.ReclaimPrivacy.org
  • 7. FACEBOOK
  • 8. FACEBOOK
  • 9. TWITTER   1. Get in the game   Sign in and create an account   2. Find people to follow / Get Found   WeFollow   LocalTweeps   TwitterLocal   Twiangulate   Tweepsearch   3. Listen closely   Follow the conversation before jumping in   Quality over quantity   Don’t Sell   4. Respond, respond, respond   Consider engagement customer service in a public forum   Companies doing it right: Southwest Air, Comcast
  • 10. TWITTER   Tools to aggregate:   Tweetdeck – can add twitter, facebook, linked in, foursqure, google buzz in one place   Create an MVP list – spend some time to sort who/what your following   Hootsuite – good for managing brands   Multiple users on an account   Provides tracking and availability
  • 11. TWITTER TOOLS   Hashtags:   #PR   #traveltuesday / #tt   #travel   #deals   #Telluride   @Name   “Just checked into Fairmont #Telluride. Meeting @dianarowe & @kylewagnerworld for dinner at Palmyra. Yum.”   Muckrack.com   List of reporters on twitter
  • 12. MONITORING TOOLS   FREE!   Addictomatic.com   Socialmention.com   Howsociable.com   Google Alerts   Bit.ly   Paid monitoring tools:   Filtrbox   Radian6   Sysomos
  • 13. BLOGS   Accept that Bloggers are REAL media   76% of consumers plan leisure travel online   1 in 4 get information word of mouth   Bloggers become “trusted friends”   Evaluate the outlet, decide level of hosting, and clearly outline policy. Ask for tracking, analytics and/ or references with media requests   FREE tools to help evaluate   Compete   Quantcast   Alexa   Back Type – track blog comments   Yacktrack – search for comments from Blogger, Digg, FriendFeed, Stumbleupon, & Wordpress blogs
  • 14. SOCIAL MEDIA RELEASES   Optimize press releases   Keywords in headlines   Links in the first graf   Tweetable headlines   Get the story in the preview pane   No logos   No contact info   Bite Sized Pieces   Pitchengine.com
  • 15. GOOGLE – TONS OF FREE TOOLS   Google Alerts: online clipping/monitoring   Google Reader: aggregate RSS feeds, blogs   Google Docs: web-based document sharing   Google Labs: Check out what’s new FIREFOX – PLUGINS   Evernote   Screengrab   Shareholic   TwitThat   StumbleUpon