Social Media for Social Good

Social Media forCollective Impact Amy Neumann Social | Impact Consulting, LLC amy@soc-impact.com | 310-729-9888 | http://soc-impact.com October 2011 | ASU Collective Impact - Sustainability Conference

Agenda HighlightsWhat is the current social medialandscape?Why is social media important forcollective impact? TextWho, what, when, where, why &how:TwitterFacebookLinkedInOther great sites and tools (c)StartYourDoc.com 30

So why is social mediaimportant? “Luck is quite predictable. If you want more luck, Tex That’s what social media is. Be where take more chances. Be more active. Show up more people are, when they are, with the often.” message they want. ~ Brian Tracy t On a phone...a computer...a tablet...at work, at home, anywhere... We all tend to like certain things. We like to be entertained, to learn, to save time, to save money, to be ahead of the pack, to feel inspired, to help others, to grow. So how does your strategy ﬁt into the humanness of marketing?(c)StartYourDoc.com 29

What are we doing Textonline? Text Text

Tex Where are we spending our time? t Other Platforms Blogging (WP, Tumblr, site) Text YouTube Text Flickr Google+ Slideshare Wikipedia Quora Niche

It’s everybody. Text Text

People like to do good.Text

TextAcross demographics. Text

What works? Hint: notbroadcasting... Listen -- Learn ---Share -- Respond Twitter Facebook S YouTube, LinkedIn Flickr, Blogs, Tools

What works? Hint: notbroadcasting... Listen -- Learn ---Share -- RespondWhat works well:‣ Listen Twitter Facebook‣ Learn‣ Share S‣ Respond YouTube, LinkedIn Flickr, Blogs, Tools

The Chain of Interest(c)StartYourDoc.com 22

The Chain of Interest Measure & Goals S Strategy Message Sites Listening Review(c)StartYourDoc.com 22

The Chain of Interest Measure & Goals S Strategy Message Sites Listening ReviewWhat do we want to accomplish? (c)StartYourDoc.com 22

The Chain of Interest Who do we want to join in our conversations? Measure & Goals S Strategy Message Sites Listening ReviewWhat do we want to accomplish? (c)StartYourDoc.com 22

The Chain of Interest Who do we want to join in our conversations? Measure & Goals S Strategy Message Sites Listening ReviewWhat do we want to Where are our passionate people spending time? accomplish? (c)StartYourDoc.com 22

The Chain of Interest Who do we want to join in our conversations? What do they want to hear/ learn/ share? Why? Measure & Goals S Strategy Message Sites Listening ReviewWhat do we want to Where are our passionate people spending time? accomplish? (c)StartYourDoc.com 22

The Chain of Interest Who do we want to join in our conversations? What do they want to hear/ learn/ share? Why? Measure & Goals S Strategy Message Sites Listening ReviewWhat do we want to Where are our passionate people spending time? How do we know if we’re connecting? accomplish? (c)StartYourDoc.com 22

The Chain of Interest Who do we want to join in our conversations? What do they want to hear/ learn/ share? Why? Goals S Strategy Message Sites Listening Measure & Review Success !What do we want to Where are our passionate people spending time? How do we know if we’re connecting? accomplish? (c)StartYourDoc.com 22

The Big Dogs 1 Twitter 2 Facebook 3 LinkedIn 4 Others: Blogs, YouTube, Flickr, Google+, Wikipedia

Why Twitter? (You can break the old rules.) Text(c)StartYourDoc.com

Why Twitter? “Twitter is a conversation. (You can break the old rules.) It’s truly what I love about it.” Text ~ Scott Stratten, Unmarketing @unmarketing(c)StartYourDoc.com

T.W.E.E.T. - Target. Text Text Write Engage Explore Track

Editing Activity:. Text Text How to write to get your message shared

Why Facebook? Personal TimeWorkTime

Why Facebook? ‣ 750 million people ‣Personal focus, more Personal Time conversational ‣ More at play, some at work ‣Casual, informal, personal, entertainmentWorkTime ‣By far the largest reach in Us and globally

What are peopledoingon Facebook? Text TextBe part of whatpeople like to do.

Great Facebook Example: (RED) Texthttps://www.facebook.com/joinred

Why LinkedIn?Work Time Personal Time

Why LinkedIn? ‣ 125 million peopleWork Time ‣ Business focus, contacts ‣ More at work, some at play ‣ Less casual Personal ‣Demographics skew to more Time educated, wealthier

LinkedIn Tips • Complete Your Proﬁle • Make Connections • Join LinkedIn Groups • Connect with Experts • Use Status Updates • Encourage Your Staff to Create 100% Complete Proﬁles • Create a Company Page at No Cost • Create Groups at No Cost

Where else?

Where else? Keep in mind that Content is King... Be everywhere people spend time, and tailor messaging to the audience there: Your site / blog YouTube Flickr Google+ Wikipedia Quora

Ways to Keep theConversationsFlowing(c)StartYourDoc.com 24

Ways to Keep theConversationsFlowing Tools to schedule, listen & measure (i.e. Hootesuite; Radian 6, Vitrue) Tagging (#hashtags on Twitter, names & orgs on FB, Groups on LI) Guage your progress (Klout, feedback)(c)StartYourDoc.com 24

A Quick Summary. Text Text

Like aconversation...(c)StartYourDoc.com 28

Like aconversation... Listening The focus & the goal Creates is Passionate Fans Sha g gin rin ga g En(c)StartYourDoc.com 28

Like aconversation... Listening The focus & the goal is Passionate Fans Sha g gin rin ga g En(c)StartYourDoc.com 28

Excellent Site Exampleshttp://www.charitywater.orghttp://livestrong.orghttp://invisiblepeople.tv Texthttp://liveunited.orghttp://urm.orghttp://www.youtube.com/charitywaterthanks(c)StartYourDoc.com 30

Tutorials, Lists, &Resourceshttp://www.youtube.com/charitywaterthankshttp://tinyurl.com/3q52php - LinkedIn Tips from Bryan Breckenridgehttp://www.youtube.com/watch?feature=player_embedded&v=nP9FyY9BFM8 Claire Diaz-Ortiz of Twitter “Twitter for Good” trailerhttp://adage.com/article/adagestat/demographics-facebook-linkedin-myspace-twitter/227569/http://www.rossmcculloch.com/10-must-read-facebook-resources-for-non-profi Texthttps://www.facebook.com/nonprofitshttp://Hope140.orghttp://learn.linkedin.com/nonprofits/http://www.youtube.com/nonprofitshttp://www.bethkanter.org/wikipedia/http://sparked.comhttp://catchafire.orghttp://taprootfoundation.orghttp://www.socialbrite.org/2011/04/08/10-rules-for-how-nonprofits-should-use-twitter/http://socialmediatoday.com/leo-widrich/371186/10-top-twitter-tools-suggested-proshttp://charityideasblog.com/2010/11/03/how-to-set-up-twitter-in-3-minutes/http://huffingtonpost.com/amy-neumann (c)StartYourDoc.com 30

Useful Content Siteshttp://www.huffingtonpost.com/impact/http://www.fastcompany.com/topics/ethonomics Texthttp://bethkanter.orghttp://mashable.com/social-good/http://charityideasblog.com/http://soc-impact.comhttp://socialbrite.orghttp://klout.com (c)StartYourDoc.com 30

Thank you!Social | Impacthttp://soc-impact.com Amy Neumann 310-729-9888 amy@soc-impact.com http;//charityideasblog.com http://amyneumann.com

http://paper.li	82
http://twitter.com	1
http://a0.twimg.com	1

Social Media for Social Good

by Amy Neumann

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 84

Statistics