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Fakhruddin all in one presentation revised3
 

Fakhruddin all in one presentation revised3

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    Fakhruddin all in one presentation revised3 Fakhruddin all in one presentation revised3 Presentation Transcript

    • C O R P O R A T E I D E N T I T Y G U I D E L I N E S 2 0 1 1
    • CONTENTSRATIONALEINTRODUCTIONFAKHRUDDIN HOLDINGSFAKHRUDDIN TRADINGFAKHRUDDIN PROPERTIESFAKHRUDDIN PLASTICS INDUSTRIESSTERLING PARFUMSPREMIER COSMETICS & TOILETRIESSEA PEARL PERSONAL CAREEXTERNAL COMMUNICATION STYLE GUIDELINESSUMMARYFURTHER INFORMATION
    • INTRODUCTIONThis document sets the guidelines for our corporate identity. Please take the time to read and understand theguidelines and how they impact on the approach you will take in communicating and delivering our brandpromise. Our goal is to create an integrated brand image that is clear, consistent and well communicatedacross our target markets.Every Fakhruddin employee is a brand ambassador and it is imperative that you are all aligned with thevalues of our brand. With every contact we have with our stakeholders and whenever we represent ourbrand, we have the opportunity to strengthen our brand or to cause it to lose some of its prestige andvalue. This document provides all the detail you will need to ensure that you present our brand correctly.Our brand is one of the company’s most valuable asset. Building and protecting the brand by adhering toour standards is everyone’s job.Fakhruddin Marketing & Communications Department
    • WHAT IS OUR BRAND?Branding is a term used by many people every day, but few really understandwhat it means. A brand is intangible, it’s an image, a reputation or legacy – it’sthe one thing that sets us apart from every other company that offers preciselythe same products and services as us. It may be the one thing that makes abusiness or individual consumer select us instead of our competitors.Our brand communicates and regulates our messages and images in themarketplace and makes us recognizable to our stakeholders. It is what sets usapart from our competition in the market place.Our brand is our reputation.THE BRAND
    • THE BRANDTHE LOGO CONCEPTThe logo represents different entities within Fakhruddin Holdings while symbolically maintaining theF & H. The shapes in the logo represents the solid foundation to show stability and strength.COLOUR PROPERTIESThe use of colors blue and silver denotes trust and partnership between the different business groups.TAGLINEThe tagline has no more than three words and resonates from the fact thatSymbolLogotypeTagline
    • THE PHILOSOPHYOur mission is to develop mutually beneficialrelationships with our stakeholders so that webecome the partner of choice by providing aportfolio of commercially viable businesses thatare market leaders in their respective fields.MISSION STATEMENT
    • THE PHILOSOPHYTo become a leading global conglomerateproviding a portfolio of dynamic brands thatare aligned to the needs of the marketplace.VISION
    • INTEGRITYTo believe and demonstrate a moral code of soundness that is aligned to good business ethics.CREATIVITYTo transcend traditional thought processes and ideas to create intelligent thinking and delivering practicalconcepts that enhances organizational and individual performance and well-being. EMPLOYEE SATISFACTIONEmployees are our biggest assets and brand ambassadors. To provide an environment that promotestalent nurturing and intellectual thinking, creating a positive culture that contributes to the success of theemployee and the organization. EXCELLENT CUSTOMER SERVICESInvesting time to develop strategic relationships with customers that facilitates the delivery of servicesbeyond customer expectations. SOCIAL RESPONSIBILITYCommitted to improving the quality of life for our employees, their families and the local community.THE PHILOSOPHYVALUES
    • To invest in relationships with ourstakeholders that builds confidence andtrust in the products and services we offer.THE PHILOSOPHYOur brand promise is
    • BRAND MESSAGESOur messages that reinforces our value proposition:Fakhruddin Holdings is a leading conglomerate in the Middle Eastwith a diverse portfolio of successful businesses that includes trading,plastics, beauty and personal care, property development and jointventures.Fakhruddin Holdings is committed to investing in relationships withour stakeholders to facilitate sustainable business growth.Fakhruddin Holdings is constantly looking at innovative ways to addcommercially viable brands to our diverse portfolio of products andservices.
    • BRAND PROPOSITIONFakhruddin Holdings is a leading conglomeratein the Middle East with a diverse portfolio ofsuccessful businesses that includes trading,plastics, beauty and personal care, propertydevelopment and joint ventures.BRAND POSITIONING STATEMENT
    • GROUP OVERVIEW - INDUSTRY SPECIALISATIONBEAUTY &PERSONAL CAREPROPERTYSOLUTIONS TRADING PLASTICS INDUSTRYPROFESSIONALSERVICESFakhruddin General TradingMarshal TradingFakhruddin Gifts & NoveltiesAIR SANITATIONTECHNOLOGYEnergies & UtilitiesFakhruddin Ibrahim Al Hindi
    • COMPANY OVERVIEWSterling Parfums is the regionsspecialist in the manufacture anddistribution of fragrances with diversebrands catering to the lifestyles of aglobal audience.Premier Cosmetics is the regionsspecialist in the manufacture anddistribution of beauty and personalcare products.Fakhruddin Properties is a leadingdeveloper of residential, commercial andindustrial properties across prime locationswithin the United Arab Emirates. With adiverse portfolio of properties and a trackrecord of delivering facilities managementsolutions across industrial, commercialand residential properties, FakhruddinProperties is a name that you can trust.Fakhruddin Holdings is aleading conglomerate inthe Middle East for over fivedecades with a diverse portfolioof successful businesses thatincludes trading, plastics,beauty and personal care,property development andstrategic joint ventures.Akida Holdings specializes in green airtechnology and has the exclusive worldwiderights to a unique NASA funded technology“Airocide”. Airocide is the only air purifier thatcompletely destroys airborne bacteria, mold,fungi, viruses, volatile organic compoundsand odors. Akida Holdings is a joint venturebetween Fakhruddin Holdings and AkidaHoldings.Fakhruddin Consultancy Services hasbeen developed to provide strategicconsultancy services to clients acrossthe energies and utilities sector.Fakhruddin Trading is the region’sspecialist in the wholesale importand export of business and consumerproducts to clients across Africa, Asia,Europe and the Middle East.www.fakhruddinholdings.comPremier Plastic Industries is responsiblefor the development and manufactureof a diverse range of plastic items thatincludes cosmetic containers, caps andclosures for perfume bottles, aerosolsand water bottles using state-of-the-art injection moulding machinery.Fakhruddin Facilities Managementare specialists in providingcustomized facilities managementsolutions across residential,commercials and industrialproperties.Fundamental Technical Services arespecialists in providing technicaloperations and maintenancesolutions to organizations acrossresidential, commercial andindustrial sectors.Federal Security Services arespecialists in providing customizedsecurity solutions to clients acrossindustry sectors.
    • COMPANY OVERVIEWFakhruddin Trading is the region’sspecialist in the wholesale importand export of business and consumerproducts to clients across Africa,Asia, Europe and the Middle East.LaserKawashiExcel PowerLaser TechOmudaLordDingoPeacockLincGeparlysViccoDulhanBeautyCollectionTopazYetiSea PearlCaolaCrystalTimmyLady DianaNovaDianaFeahFormulaEasy Clean Femelle
    • Caps andclosures foraerosolsMineralwater bottlecapsCaps andclosures forperfumebottlesPremier Plastics is responsible forthe development and manufactureof a diverse range of plastic itemsthat includes caps and closuresfor perfume bottles, aerosolsand mineral water bottles usingstate-of-the-art injection mouldingmachinery.COMPANY OVERVIEW
    • Lake CentralOasis High ParkGrand LagoonCoral InternationalTrafalgar TowerTrafalgar CentralTrafalgar ExecutiveAjman Shopping MallEmployeeAccommodationCentersWarehousesResidential&CommercialProjectsIndustrialProjectsFacilitiesManagementSolutionsFakhruddin Properties is a leadingdeveloper of residential, commercialand industrial properties acrossprime locations within the UnitedArab Emirates. With a diverseportfolio of properties and atrack record of delivering facilitiesmanagement solutions acrossindustrial, commercial and residentialproperties, Fakhruddin Properties is aname that you can trust.COMPANY OVERVIEW
    • COMPANY OVERVIEWOperationsConsultancyServicesFakhruddin Facilities Management arespecialists in providing customizedfacilities management solutions acrossresidential, commercials and industrialproperties.
    • COMPANY OVERVIEWInsulationcontractingPartitions & falseceiling contractingFloor & tiling worksElectromechanicalequipmentinstallationCladding works Painting contractingBuilding cleaningservicesEngraving andornamentationworksAir conditioning,ventilations & airfiltration systemsinstallation &maintenanceCarperntry &flooring contracting
    • Health CareFoodConsumerCommercialFloralAkida Holdings specializes ingreen air technology and has theexclusive worldwide rights to aunique NASA funded technology“Airocide”. Airocide is the only airpurifier that completely destroysairborne bacteria, mold, fungi,viruses, volatile organic compoundsand odors. Akida Holdings is ajoint venture between FakhruddinHoldings and Akida Holdings.GCS 100GCS 50GCS 25COMPANY OVERVIEW
    • Fakhruddin Consultancy Services hasbeen developed to provide strategicconsultancy services to clients acrossthe energies and utilities sector.UtilitiesEnergiesCOMPANY OVERVIEW
    • COMPANY OVERVIEWLogisticsWarehouseSecurity Maritime SecurityEvent SecurityData CentresHospitals andSchoolsCar Parks & ValetOffice SecurityRetail SecurityVisitor AttractionsSecurityVIP Protection
    • ContractManufacturingSterling Parfums is the regionsspecialist in the manufacture anddistribution of fragrances with diversebrands catering to the lifestyles of aglobal audience.COMPANY OVERVIEW
    • Baby CareFacial MasksFacial WashMoisturizersSkin CreamFace & Body ScrubsHair TreatmentHerbal ShampooMoisturizersScrubsBody LotionFacial CleansersStyling GelHair Oil & TonicHand SanitizersSun ScreenNail Polish RemoverBaby CarePremier Cosmetics is the regionsspecialist in the manufactureand distribution of beauty andpersonal care products.ContractManufacturingCOMPANY OVERVIEW
    • Facial CleansersPersonalCareEar SwabsZig zag CottonCosmetic RoundPadsCotton Wool BallsCotton RollsPocket TissuesCosmeticCottonsSea Pearl is the region’sspecialist and market leader inthe manufacture and distributionof the finest cotton and personalcare products across Africa, Asia,Europe and the Middle East.ContractManufacturingCOMPANY OVERVIEW
    • COMMUNICATION TOOLSPantone 2758Master LogoTo be used in all official business documentsand marketing collaterals.Single ColourDistributionBlackSpecial Colour DistributionMetallic Silver InkReverse colour (White)
    • COMMUNICATION TOOLSCOLOUR PALETTEPantone 2758C 100, M 90, Y 10Pantone 2728C 96, M 69BlackPantone 429C 3, K 32Please note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.White Special ink metallic silver
    • COMMUNICATION TOOLSFull colour logo on a lightbackgroundFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUNDPantone 2758 colour logo on awhite background
    • COMMUNICATION TOOLSSilver colour logo on a darkbackgroundREPRODUCTION OF LOGO ON DARKBACKGROUNDWhite colour logo on a darkcolour backgroundWhite colour logo on a blackbackground
    • COMMUNICATION TOOLSCORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
    • COMMUNICATION TOOLSBusiness documentsUSING THE LOGOCorporate AdvertisementPresentations
    • LOGO SPACINGWhen using the logo, allow it to “breathe” and havemaximum impact by preserving a minimum clear spacezone around it. The minimum clear space is equal to theheight of the F, as illustrated.Maintaining the clear space zone between the logo andother graphic elements such as type, images, other logos,and the edge of pages, helps to ensure that the logo retainsa strong presence wherever it appears. Where possible,allow even more space around the logo.COMMUNICATION TOOLS
    • 0.5 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo should not bereproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would cause distortion isnot allowed. The logo may be resized, but the proportions must bemaintained.The logo should be proportionately resized from the corner indicated bythe arrow on top. Never “pinch” or “stretch” the logo to resize it.COMMUNICATION TOOLS
    • The logotype, symbol and tagline should appear together wherever space permits. However, the logo maybe used alone but in proximity of the tagline as shown below. The tagline text must be increased by 20% toensure its visibility along with the symbol and logotype.COMMUNICATION TOOLSUSING THE TAGLINESymbolLogotypeTagline
    • HOLDING COMPANY ASSOCIATIONEndorsement in wordingsEndorsement line with company logoEndorsement with the Holdings logoin single colorExamples of how to include the Holdings endorsement with its companies and productsacross communication channels:COMMUNICATION TOOLS
    • COMMUNICATION TOOLSFONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri Bold!"#$%&()*+,-./0123456789:; !"#$%&()*+,-./0123456789:<=>?@ABCDEFGHIJKLMNOPQRSTU; ; ;<=>?@ABCDEFGHIJKLMNOPQRSTVWXYZ[]^_; ; ; ; ; ; UVWXYZ[]^EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
    • Pantone 2758BlackBlack fontWhite fontFONT COLOURSCOMMUNICATION TOOLS
    • EMAIL FORMAT - CEO / COOCOMMUNICATION TOOLS$@<M;-M`;*JCI;$J@a!I?DKNPH; ?DKNPH; IJ; N; IPGKPO@; H<BIDNNDN; ; @; O@; HJGJM; <?DBIDN; N@LPDKN; PN>DKDNDOa; NDO; Q@G;DKNPN>DIB; @IO; GPO; G<I; PGG<; A@PB<DO; <PBP@M<@NOJ; J?JGJM@; ?JGPKO<; J; >JIN; ?JGJM; NDNHJ?J;GPKO<OP@MJ;?J;J?;?JGJM@;H<BIDH;?JGJM;<PBP@MJ;@P;A<>DGDN;@<;>JM@;@NOMP?;@PBD<O;Q@GDN;<?;O<O;?DJ;J?JGJM;<PBP@;H<BI<;>JM;IB;@PB<DO;@IDH;Q@ID=C;@Oa;LP<OPHN<I;C@I?M@;;I>DIDND;NDNG;?JGPO@;HJGJM@@O;<O@H;Q@G@N@LP<O;<GDO;<GDLP<Oa;Q@G;?JGJM@;A<>D?PDN;?JGJM@;?DBIDN;?JGJMK@M;DG;@PBD<H>JIN@?;?@GDLP<H>JI;C@IDN;<GDN;<OPH;?PDN;<O`"JM@; ?@G; PO@; A<>>PH; Q@M>DGG; <JMK@M; N@IO; <GDOa; Q@IDN; <PO@Oa; LPDKNPN; J; @PBP@; Q@MJ; ?JGJM@;Q@G@I?M@;@PDN;IJN;IJIN@;?JG@NNDH;DGG<;A@PH;?JGJM;NPHN<I;@>O@O;GJM;I>DI;QPGKPO<O;<H@Oa;LPD;@NOJ;>JIPGKPO;<>DG;DI;@PB<DO;Q@G;@NN@LP<H;UUMDPNOJ;?D<Ha;Q@GDO;RDNNDO;<PO<O`"@NO;2@B<M?Na(OM;CH_&;EBLO>>CH!"#$%&()*+&,-*.$/0*&12.*"&3,14!"#$%&#()*+,-_&!+(25$$)._(/,$).30`;/`;"JS;ZV]_;b;$P=<Da;5IDO@?;!M<=;%HDM<O@N0CJI@c;;d_]W;Z;^^[[[^^;;;;;;;;&<Sc;d_]W;Z;^^[[[^_-J=DG@c;d_]W;[[;WXYZ[];;;;;;%bH<DGc;?@Q`H<FCeA<FCMP??DICJG?DIBN`>JHRRR`A<FCMP??DICJG?DIBN`>JH.+/0,%--12(3*4-1256(16(+(4#+-125($*254*7#,+8#(12(80#(91--4#(!+68(:180(+(-1#,6#(;*,<*41*(*=(6%$$#66=%4(>%612#66#6(80+8(12$4%-#6(8,+-125?(;4+6&$6?(>#+%8@(+2-(;#,6*2+4($+,#?(;,*;#,8@(-##4*;7#28(+2-(A*128(Q@IOPM@N`B016(#7+14($*28+126($*2C-#2&+4(12=*,7+&*2(=*,(80#(6*4#(%6#(*=(80#(128#2-#-(,#$1;1#28D6E(F=(@*%(+,#(2*8(80#(128#2-#-(,#$1;1#28?(;4#+6#($*28+$8(80#(6#2-#,?(-#4#8#(8016(#7+14(+2-(7+128+12(80#($*2C-#2&+418@(*=(:0+8(@*%(7+@(0+#(,#+-EBody textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.
    • EMAIL FORMAT - EMPLOYEES$@<M;-M`;*JCI;$J@a!I?DKNPH; ?DKNPH; IJ; N; IPGKPO@; H<BIDNNDN; ; @; O@; HJGJM; <?DBIDN; N@LPDKN; PN>DKDNDOa; NDO; Q@G;DKNPN>DIB; @IO; GPO; G<I; PGG<; A@PB<DO; <PBP@M<@NOJ; J?JGJM@; ?JGPKO<; J; >JIN; ?JGJM; NDNHJ?J;GPKO<OP@MJ;?J;J?;?JGJM@;H<BIDH;?JGJM;<PBP@MJ;@P;A<>DGDN;@<;>JM@;@NOMP?;@PBD<O;Q@GDN;<?;O<O;?DJ;J?JGJM;<PBP@;H<BI<;>JM;IB;@PB<DO;@IDH;Q@ID=C;@Oa;LP<OPHN<I;C@I?M@;;I>DIDND;NDNG;?JGPO@;HJGJM@@O;<O@H;Q@G@N@LP<O;<GDO;<GDLP<Oa;Q@G;?JGJM@;A<>D?PDN;?JGJM@;?DBIDN;?JGJMK@M;DG;@PBD<H>JIN@?;?@GDLP<H>JI;C@IDN;<GDN;<OPH;?PDN;<O`"JM@; ?@G; PO@; A<>>PH; Q@M>DGG; <JMK@M; N@IO; <GDOa; Q@IDN; <PO@Oa; LPDKNPN; J; @PBP@; Q@MJ; ?JGJM@;Q@G@I?M@;@PDN;IJN;IJIN@;?JG@NNDH;DGG<;A@PH;?JGJM;NPHN<I;@>O@O;GJM;I>DI;QPGKPO<O;<H@Oa;LPD;@NOJ;>JIPGKPO;<>DG;DI;@PB<DO;Q@G;@NN@LP<H;UUMDPNOJ;?D<Ha;Q@GDO;RDNNDO;<PO<O`"@NO;2@B<M?Na$?P_-;EB!"#$%&56"7*/89&:&#;;$8).6/#8<&=)"*.>#"9+,/#&25(G(H*77%21$+&*26(I#;+,87#28_&!+(25$$)._(/,$).30`;/`;"JS;ZV]_;b;$P=<Da;5IDO@?;!M<=;%HDM<O@N0CJI@c;;d_]W;Z;^^[[[^^;;;;;;;;&<Sc;d_]W;Z;^^[[[^_-J=DG@c;d_]W;[[;WXYZ[];;;;;;%bH<DGc;?@Q`H<FCeA<FCMP??DI`<@RRR`A<FCMP??DICJG?DIBN`>JH.+/0,%--12(3*4-1256(16(+(4#+-125($*254*7#,+8#(12(80#(91--4#(!+68(:180(+(-1#,6#(;*,<*41*(*=(6%$$#66=%4(>%612#66#6(80+8(12$4%-#6(8,+-125?(;4+6&$6?(>#+%8@(+2-(;#,6*2+4($+,#?(;,*;#,8@(-##4*;7#28(+2-(A*128(Q@IOPM@N`B016(#7+14($*28+126($*2C-#2&+4(12=*,7+&*2(=*,(80#(6*4#(%6#(*=(80#(128#2-#-(,#$1;1#28D6E(F=(@*%(+,#(2*8(80#(128#2-#-(,#$1;1#28?(;4#+6#($*28+$8(80#(6#2-#,?(-#4#8#(8016(#7+14(+2-(7+128+12(80#($*2C-#2&+418@(*=(:0+8(@*%(7+@(0+#(,#+-EBody textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLS
    • COMMUNICATION TOOLS - CORPORATE STATIONERYA4 SIZE LETTERHEADS / CONTINUATION SHEETS
    • ENVELOPES(16 x 22.5 cm)(10.5 x 23.5cm)(32 x 22.8 cm)COMMUNICATION TOOLS - CORPORATE STATIONERY
    • BUSINESS CARDSFront BackCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • POWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: Corporate BlueSubtitleCalibri Regular, 18pts.Text color: Corporate BlueLogo GraphicBackgroundHeadingCalibri Regular, 24pts.Text color: Corporate BlueTITLE PAGE SECTION PAGECOMMUNICATION TOOLS - PRESENTATIONS
    • POWERPOINT TEMPLATESLogoTaglineHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: Corporate BlueCONTENT PAGE END PAGECOMMUNICATION TOOLS - PRESENTATIONS
    • THE BRANDTHE GLOBEThe globe in the logo denotes global penetration - that we are a company that extends boundaries byentering into new markets with new products.The logo has a modern look which signifies growth while maintaining the F within it.LOGO TYPEThe name itself positions us clearly in the minds of the customer to say who we are and what we represent.COLOUR PROPERTIESThe color green has been maintained for continuity with the addition of the blue to signify our strength,growth and the infinite range of services we provide our customers.TAGLINEThere is no tag line as the company name positions itself.The GlobeLogotype
    • Our mission is to source the very best productlines at the lowest price and hold the region’slargest portfolio of diverse products under oneroof.To offer our customers competitive pricingand quality merchandise whilst buildingrelationships of trust and customer service.THE PHILOSOPHYMISSION STATEMENT
    • Our vision is to become the region’s leadingwholesaler for import and export of businessand consumer products.THE PHILOSOPHYVISION
    • Our brand promise isTo provide innovative and diverse range of quality productsat the best price;To ensure that the customer experience is memorable andexceeds expectations.THE PHILOSOPHY
    • BRAND MESSAGESOur messages that reinforces our value proposition:• Fakhruddin Trading is the region’s specialist in the wholesale import and export of businessand consumer products to clients across Africa, Asia, Europe and the Middle East.• Fakhruddin Trading provides the most innovative, diverse and cost effective products inthe region.• Fakhruddin Trading has over five decades of experience in building sustainable customerrelationships.• Fakhruddin Trading is recognized as the region’s leading wholesale provider of productsthat include beauty and personal care, toys, household, hardware and general items.• Fakhruddin Trading has in-house manufacturing capabilities to facilitate diverse andcustomized products at competitive pricing with reduced lead times.• Fakhruddin Trading has the maximum storage capacity to hold excess stocks facilitatingbulk buying and economies of scale resulting in competitive pricing and reduced leadtimes to the customer.• Fakhruddin Trading works in partnership with leading brands to promote a portfolio ofdiverse products that are aligned to market needs.• Fakhruddin Trading is a member of Fakhruddin Holdings, a leading conglomerate with adiverse portfolio of successful businesses.
    • Fakhruddin Trading is the region’s specialist inthe wholesale import and export of business andconsumer products to clients across Africa, Asia,Europe and the Middle East.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
    • Fakhruddin Trading is the region’sspecialist in the wholesale importand export of business and consumerproducts to clients across Africa,Asia, Europe and the Middle East.LaserKawashiExcel PowerLaser TechOmudaLordDingoPeacockLincGeparlysViccoDulhanBeautyCollectionTopazYetiSea PearlCaolaCrystalTimmyLady DianaNovaDianaFeahFormulaEasy Clean FemelleTRADING BRANDS OVERVIEW
    • Solid black Reverse colour (White)GradientMaster LogoTo be used in all official business documents,marketing collaterals and retail signages.Single Colour DistributionFlat Colour Distribution (No Gradient)When gradient printing is not permissible,(i.e. screen printing, embroidery, carton boxes).COMMUNICATION TOOLS
    • CORPORATE PALETTEPantone 2758C 100, M 90, Y 10Pantone 376C 50, Y 99BlackPlease note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.Pantone 356C 99, M 16, Y 98, K 3Do not create your own gradient mix. Contact our Marketingand Communications Department to request for a soft copyfile in ai or pdf formats.GRADIENT COLOURSGrayscaleFull colourCOMMUNICATION TOOLS
    • Full colour logo on a whitebackgroundSingle colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUNDFull colour logo on a lightgraphic backgroundCOMMUNICATION TOOLS
    • Solid white logo on blackbackgroundFlat colour logo on Pantone 356backgroundREPRODUCTION OF LOGO ON DARK BACKGROUNDFlat colour logo on blackbackgroundCOMMUNICATION TOOLS
    • CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDSCOMMUNICATION TOOLS
    • LOGO SPACINGWhen using the logo, allow it to “breathe” and have maximumimpact by preserving a minimum clear space zone around it.The minimum clear space is equal to the height of the F, asillustrated.Maintaining the clear space zone between the logo and othergraphic elements such as type, images, other logos, and theedge of pages, helps to ensure that the logo retains a strongpresence wherever it appears. Where possible, allow evenmore space around the logo.COMMUNICATION TOOLS
    • 0.5 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo shouldnot be reproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would causedistortion is not allowed. The logo may be resized, but theproportions must be maintained.The logo should be proportionately resized from the cornerindicated by the arrow on top. Never “pinch” or “stretch” thelogo to resize it.COMMUNICATION TOOLS
    • Endorsement in wordingsEndorsement line with the logoEndorsement with the Holdings logoin single colorExamples of how to include the Holdings endorsement with its companies and productsacross communication channels:COMMUNICATION TOOLSHOLDING COMPANY ASSOCIATION
    • FONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789COMMUNICATION TOOLS
    • BlackWhite fontFONT COLOURSCOMMUNICATION TOOLS
    • EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Zainab FakhruddinChief Operating OfficerExecutive BoardFAKHRUDDIN TRADINGP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail zainab@fakhruddintrading.aewww.fakhruddintrading.aeFakhruddin Trading are specialist in the wholesale import and export of business and consumer products to clientsacross Africa, Asia, Europe and the Middle East region. Fakhruddin Trading is a member of Fakhruddin Holdings, aleading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular,8pts.SignatureCalibri Bold, 11pts.COMMUNICATION TOOLS
    • EMAIL FORMAT - EMPLOYEESDear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Baber JahangirHR Assistant ManagerHR & Administration DepartmentFAKHRUDDIN TRADINGP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail hr@fakhruddintrading.aewww.fakhruddintrading.aeFakhruddin Trading are specialist in the wholesale import and export of business and consumer products to clientsacross Africa, Asia, Europe and the Middle East region. Fakhruddin Trading is a member of Fakhruddin Holdings, aleading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.COMMUNICATION TOOLSBody textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular,8pts.SignatureCalibri Bold, 11pts.
    • A4 SIZE LETTERHEADS / CONTINUATION SHEETSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • (16 x 22.5 cm)(10.5 x 23.5cm)(32 x 22.8 cm)ENVELOPESCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • Front BackBUSINESS CARDSCOMMUNICATION TOOLS - CORPORATE STATIONERYZainab FakhruddinChief Operating Officer
    • INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • INVOICE / RECEIPTSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • KYC FORM (KNOW YOUR CUSTOMER)COMMUNICATION TOOLS - CORPORATE STATIONERY
    • POWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.Text color: WhiteLogo GraphicBackgroundLogoHeadingCalibri Regular, 24pts.Text color: C50, Y99TITLE PAGE SECTION PAGECOMMUNICATION TOOLS - PRESENTATIONS
    • POWERPOINT TEMPLATESLogoSilhouetteHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: C50, Y99CONTENT PAGE END PAGECOMMUNICATION TOOLS - PRESENTATIONS
    • SALES STAFF UNIFORM / NAME BADGEEmbroidered logoCOMMUNICATION TOOLS - UNIFORMS
    • HOARDINGS / SIGN BOARDSCOMMUNICATION TOOLS - RETAIL SIGNAGE
    • THE BRAND
    • Our mission is to develop iconic landmarks aroundthe world catering to the needs of various consumers,offering an innovative and unique lifestyle, whichultimately delivers quality and value to all ourstakeholders.THE PHILOSOPHYMISSION STATEMENT
    • Our vision is to serve value and lifestyle tothe growing needs of the consumers acrossthe world, through continuous improvement,innovation and commitment, while focusingat the best interests of all our stakeholdersin compliance to the environment where weoperate and serve.THE PHILOSOPHYVISION
    • Our brand promise isTo provide residential, commercial and industrial propertiesthat are visually aesthetic and offer exceptional value formoney.To be committed to quality, innovation and excellentcustomer service that builds trust and empowers respectwith our clients.To offer end to end customized solutions from buying tomaintaining your property to the highest standards.THE PHILOSOPHY
    • BRAND MESSAGESOur messages that reinforces our value proposition:Fakhruddin Properties is a reputable developer of residential, commercial and industrialproperties across prime locations within the United Arab Emirates.Fakhruddin Properties has a diverse portfolio of projects comprising apartments, villas,offices, shopping malls and labour camps across the United Arab Emirates that includesDowntown Jebel Ali, Sheikh Zayed Road, Business Bay, Silicon Oasis, Sports City, JumeirahVillage South, The Lagoons, International City and Ajman.Fakhruddin Facilities Management, a division of Fakhruddin Properties, are specialists inproviding customized facilities management solutions across industrial, commercial andresidential properties.Fakhruddin Properties provides cost effective employee accommodation centers thatcaters to clients’ needs.Fakhruddin Properties has a diverse range of warehouses in the UAE which providesstorage solutions for clients.Fakhruddin Properties is a member of Fakhruddin Holdings, a conglomerate with a diverseportfolio of successful businesses.
    • Fakhruddin Properties is a reputabledeveloper of residential, commercial andindustrial properties across prime locationswithin the United Arab Emirates.Fakhruddin Facilities Management arespecialists in providing customized facilitiesmanagement solutions across residential,commercial and industrial properties.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
    • Lake CentralOasis High ParkGrand LagoonCoral InternationalTrafalgar TowerTrafalgar CentralTrafalgar ExecutiveAjman Shopping MallWarehousesIndustrialProjectsFakhruddin Properties is aleading developer of residential,commercial and industrialproperties across prime locationswithin the United Arab Emirates.With a diverse portfolio ofproperties and a track record ofdelivering facilities managementsolutions across industrial,commercial and residentialproperties, Fakhruddin Propertiesis a name that you can trust.EmployeeAccommodationCentersResidential&CommercialProjectsFacilitiesManagementSolutionsCOMPANY OVERVIEW
    • Master LogoTo be used in all official business documentsand marketing collaterals.Single ColourDistributionBlackReverse colour(White)Coporate Blue BlackCOMMUNICATION TOOLS
    • GRADIENT COLOURSBlueC 88, M 8, Y 7, K 1BlackPlease note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.Sky BlueC 46, M 3, Y 3GreenC 84, M 17, Y 96, K 5Dark BlueC 92, M 50, Y 5, K 1Cool GrayC 27, M 19, Y 16, K 4Blue Sky Blue GreenDark Blue Cool GrayDo not create your own gradient mix. Contact our Marketing and CommunicationsDepartment to request for a soft copy file in ai or pdf formats.COMMUNICATION TOOLSCOLOUR PALETTE
    • Full colour logo on a lightbackgroundFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUNDCOMMUNICATION TOOLS
    • White colour logo on a darkbackgroundREPRODUCTION OF LOGO ON DARKBACKGROUNDFull colour logo on a dark colourbackground, font colour reversedWhite colour logo on a blackbackgroundCOMMUNICATION TOOLS
    • CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDSCOMMUNICATION TOOLS
    • LOGO SPACINGWhen using the logo, allow it to “breathe” and havemaximum impact by preserving a minimum clear spacezone around it. The minimum clear space is equal to theheight of the F, as illustrated.Maintaining the clear space zone between the logo andother graphic elements such as type, images, other logos,and the edge of pages, helps to ensure that the logo retainsa strong presence wherever it appears. Where possible,allow even more space around the logo.COMMUNICATION TOOLS
    • 0.5 inchRESIZING THE LOGOMinimum size For legibility in print, we recommend that the logo shouldnot be reproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would causedistortion is not allowed. The logo may be resized, but theproportions must be maintained.The logo should be proportionately resized from the cornerindicated by the arrow on top. Never “pinch” or “stretch” thelogo to resize it.COMMUNICATION TOOLS
    • Fakhruddin Properties is a member of Fakhruddin HoldingsExamples of how to include the Holdings endorsement with its companies and projectsacross communication channels:Endorsement in wordingsEndorsement line with the logoEndorsement with the Holdings logoin single colorCOMMUNICATION TOOLSHOLDING COMPANY ASSOCIATION
    • Black font on lightcolour backgroundFONT COLOURSWhite on dark colourbackgroundCOMMUNICATION TOOLS
    • EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Yusuf FakhruddinChief Executive OfficerExecutive BoardFAKHRUDDIN PROPERTIESP. O. Box 191327 - Dubai, United Arab EmiratesPhone +971 4 3297920 Fax +971 4 3297921Mobile +971 55 1234567 E-mail yhamid@fakhruddin.aewww.fakhruddinproperties.comFakhruddin Properties is a leading developer of residential, commercial and industrial properties across prime locationswithin the United Arab Emirates. Fakhruddin Properties is a member of Fakhruddin Holdings, a leading conglomeratewith a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular, 8pts.SignatureCalibri Bold, 11pts.COMMUNICATION TOOLS
    • EMAIL FORMAT - EMPLOYEESDear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Dev MakhMarketing & Communications DirectorMarketing & Communications DepartmentFAKHRUDDIN PROPERTIESP. O. Box 191327 - Dubai, United Arab EmiratesPhone +971 4 3297920 Fax +971 4 3297921Mobile +971 55 1234567 E-mail d.makh@fakhruddin.aewww.fakhruddinproperties.comFakhruddin Properties is a leading developer of residential, commercial and industrial properties across prime locationswithin the United Arab Emirates. Fakhruddin Properties is a member of Fakhruddin Holdings, a leading conglomeratewith a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.COMMUNICATION TOOLSBody textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular, 8pts.SignatureCalibri Bold, 11pts.
    • A4 LETTERHEADS / CONTINUATION SHEETSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • ENVELOPES(16 x 22.5 cm)(10.5 x 23.5cm)(32 x 22.8 cm)(43 x 32.5 cm)COMMUNICATION TOOLS - CORPORATE STATIONERY
    • Front BackBUSINESS CARDSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • FORMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • Cover InsideFOLDERCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • CoverInside pagesHANDOVER MANUALCOMMUNICATION TOOLS - OWNER’S MANUAL
    • POWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.Text color: WhiteLogo GraphicBackgroundGraphicBackgroundHeadingCalibri Regular, 24pts.Text color: WhiteTITLE PAGE SECTION PAGECOMMUNICATION TOOLS - PRESENTATIONS
    • POWERPOINT TEMPLATESLogoSilhouetteHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: Blue GradientCONTENT PAGE END PAGEGraphicBackgroundLogoCOMMUNICATION TOOLS - PRESENTATIONS
    • MISSION STATEMENTTo deliver customized integrated facilities managementsolutions utilizing industry best practices to the mutualbenefit of all our stakeholders.
    • VISIONTo be the regional market leader and partner ofchoice in delivering integrated facilities managementsolutions to our stakeholders.
    • To provide a complete range of cost-efficient andindustry approved facilities management solutions thatprovide real value to our clients and their investments.BRAND PROMISE
    • BRAND PROPOSITIONFakhruddin Facilities Management are specialists inproviding customized facilities management solutionsacross residential, commercials and industrialproperties.
    • OUR CREDENTIALS• Fakhruddin Facilities Management is one of the region’s most respected facilities management companies with atrack record of delivering integrated facilities management solutions to clients.• Fakhruddin Facilities Management is committed to developing relationships based on trust and sincerity and deliveringcustomized solutions that are efficient and cost effective.• Fakhruddin Facilities Management knowledge base is unrivalled with teams consisting of highly skilled professionalswith an abundance of knowledge accumulated from delivery of global facilities management programs.• Fakhruddin Facilities Management has consistently managed projects ranging from residential buildings, commercialbuildings, manufacturing premises, warehouses and employee accommodation centers ( labour camps).• Fakhruddin Facilities Management is a member of Fakhruddin Holdings, a leading 50 year old conglomerate with adiverse portfolio of successful businesses.• Fakhruddin Facilities Management works in partnerships with its sister operations, Fakhruddin Properties, FundamentalTechnical Services and Federal Security Services to deliver integrated bespoke solutions to its clients.
    • OperationsConsultancyServicesFakhruddin Facilities Management arespecialists in providing customizedfacilities management solutions acrossresidential, commercials and industrialproperties.COMPANY OVERVIEW
    • OUR PRODUCTS: SERVICES• Cleaning• Security• Mechanical electrical plumbing• Civil• Lifeguarding• Pest control• Landscaping• Fire fighting & alarm system• Waste management solution• Property handover• Management of warranties• Lease management & rentcollection• Legal assistance
    • OUR PRODUCTS: CONSULTANCY• Strategic studies• Design reviews• Cost modeling• Operational studies• Outsourcing specifications• Contract transition• Renovations and retrofits• Energy efficiency• Mechanical efficiency• Insurance
    • OUR PRODUCTS: OPERATIONS• Single point of contact• 24/7 integrated services• Computer aided fm• Tailored reports• Preventive maintenance• Fit out works• Coordinated tasks
    • InsulationcontractingPartitions & falseceiling contractingFloor & tiling worksElectromechanicalequipmentinstallationCladding works Painting contractingBuilding cleaningservicesEngraving andornamentationworksAir conditioning,ventilations & airfiltration systemsinstallation &maintenanceCarperntry &flooring contractingOUR SERVICES
    • C O R P O R A T E I D E N T I T Y G U I D E L I N E S2 0 1 1 E M P L O Y E E M A N U A L
    • BRAND MESSAGESOur messages that reinforces our value proposition:• Premier Plastic Industries is responsible for the development andmanufacture of a diverse range of plastic items that includes caps andclosures for perfume bottles, aerosols and mineral water bottles usingstate-of-the-art injection moulding machinery.• Premier Plastic Industries provides an integral support function to otherparts of the business(Sterling Perfumes and Cosmetics)• Premier Plastic Industries is a specialty manufacturer of five gallon waterbottle plastic caps to clients across the Middle East.• Premier Plastic Industries is a member of Fakhruddin Holdings, aconglomerate with a diverse portfolio of successful businesses.
    • BRAND PROPOSITIONPremier Plastic Industries is responsible for thedevelopment and manufacture of a diverse rangeof plastic items that includes caps and closures forperfume bottles, aerosols and mineral water bottlesusing state-of-the-art injection moulding machinery.BRAND POSITIONING STATEMENT
    • Caps andclosures foraerosolsMineralwater bottlecapsCaps andclosures forperfumebottlesPremier Plastics is responsible forthe development and manufactureof a diverse range of plastic itemsthat includes caps and closuresfor perfume bottles, aerosolsand mineral water bottles usingstate-of-the-art injection mouldingmachinery.BRAND OVERVIEW
    • COMMUNICATION TOOLSCORPORATE COLOURSRedM 100, Y 100BlackPlease note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.GrayY 2, K 60
    • COMMUNICATION TOOLSMaster LogoTo be used in all official business documentsand marketing collaterals.Single Colour DistributionBlack Reverse colour (White)
    • COMMUNICATION TOOLSFull colour logo on a lightbackgroundFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUND
    • COMMUNICATION TOOLSREPRODUCTION OF LOGO ONDARK BACKGROUNDSolid white logo on a darkcolour backgroundWhite colour logo on a blackbackgroundColour logo on a dark colourbackground
    • COMMUNICATION TOOLSCORRECT USE OF LOGO ON DIFFERENTBACKGROUNDS
    • 0.5 inchCOMMUNICATION TOOLSRESIZING THE LOGOMinimum size For legibility in print, we recommend that the logo should not be reproducedsmaller in width than 0.5 inch for print. Legibility of the logotype must bemaintained.Manipulation of the logo in a manner which would cause distortion is not allowed.The logo may be resized, but the proportions must be maintained.The logo should be proportionately resized from the corner indicated by thearrow on top. Never “pinch” or “stretch” the logo to resize it.
    • Premier Plastic Industries is a member of Fakhruddin HoldingsCOMMUNICATION TOOLSEndorsement in wordingsEndorsement line with company logoEndorsement with the Holdings logoin single colorExamples of how to include the Holdings endorsement with its companies and productsacross communication channels:HOLDING COMPANY ASSOCIATION
    • COMMUNICATION TOOLSFONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
    • COMMUNICATION TOOLSFONT COLOURSWhite colour font on a darkbackgroundGray colour font on a lightbackground
    • COMMUNICATION TOOLSBody textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Husain FakhruddinChief Executive OfficerExecutive BoardPREMIER PLASTIC INDUSTRIES L.L.C.P. O. Box 40769 - Dubai, United Arab EmiratesPhone: +971 4 8855588 Fax: +971 4 8855589Mobile: +971 55 1234567 E-mail: husain@fakhruddin.com Premier Plastic Industries is responsible for the development and manufacture of a diverse range of plastic items that include aerosols, perfume bottles and water bottle caps using state-of-the-art injection moulding machinery.Fakhruddin Plastics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.
    • Body textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLSEMAIL FORMAT - EMPLOYEESDear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Dev MakhGroup Marketing & Communications DirectorMarketing & Communications DepartmentPREMIER PLASTIC INDUSTRIES L.L.C.P. O. Box 40769 - Dubai, United Arab EmiratesPhone: +971 4 8855588 Fax: +971 4 8855589Mobile: +971 55 1234567 E-mail: d.makh@fakhruddin.com Premier Plastic Industries is responsible for the development and manufacture of a diverse range of plastic items that include aerosols, perfume bottles and water bottle caps using state-of-the-art injection moulding machinery.Fakhruddin Plastics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.
    • COMMUNICATION TOOLS - CORPORATE STATIONERYA4 SIZE LETTERHEADS / CONTINUATION SHEETS
    • COMMUNICATION TOOLS - CORPORATE STATIONERYENVELOPES
    • COMMUNICATION TOOLS - CORPORATE STATIONERYBUSINESS CARDSFront Back
    • COMMUNICATION TOOLS - CORPORATE STATIONERYINTERNAL MEMOS
    • COMMUNICATION TOOLS - CORPORATE STATIONERYFAX COVER SHEET
    • REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • HeadingCalibri Regular, 24pts.COMMUNICATION TOOLS - PRESENTATIONSPOWERPOINT TEMPLATESTitleCalibri Regular, 24pts.SubtitleCalibri Regular, 18pts.Logo GraphicBackgroundTITLE PAGE SECTION PAGE
    • POWERPOINT TEMPLATESLogoHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: Corporate BlueCONTENT PAGE END PAGECOMMUNICATION TOOLS - PRESENTATIONS
    • LogoBrand NameProduct LineTHE BRAND• Sterling Parfums consists of four sub brands - Armaf, Estiara, Cosmo Designs and Hamidi Oud & Perfumes.• The name itself positions us clearly in the minds of the consumer to say who we are and what werepresent.• The colours have been kept the same as the Sterling logo to maintain the brand image identity as beingpart of the Sterling umbrella.TAGLINESThere is no tag line as the company name positions itself.
    • Our mission is to provide products and services withquality and value. To establish beneficial businessrelationships with suppliers who share our commitmentto customer service and competitive pricing.THE PHILOSOPHYMISSION STATEMENT
    • At Sterling Parfums, we strive to develop dynamicglobal brands while focusing on the customer offeringin each location.THE PHILOSOPHYVISION
    • Our brand promise is• To provide our customers with innovative, dynamic andquality products at the most competitive price.• To provide our consumers with products that they can trustby consistently developing products that will make themsmell, look and feel their best at all times.THE PHILOSOPHY
    • ContractManufacturingSterling Parfums is the regionsspecialist in the manufacture anddistribution of fragrances with diversebrands catering to the lifestyles of aglobal audience.COMPANY OVERVIEW
    • Sterling Parfums is the regions specialist in themanufacture and distribution of fragrances with diversebrands catering to the lifestyles of a global audience.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
    • BRAND MESSAGESSterling Parfums:• Sterling Parfums is the regions specialist in the manufacture and distribution of fragrances with diversebrands catering to the lifestyles of a global audience.• Armaf is a collection of luxury premium fragrances that exudes class, style and couture.• Estiara is an inspiring range of alternative designer fragrances that is chic and affordable.• Cosmo Design is a diverse range of fragrances that provides real value and appeals to the mass market.• Hamidi Oud & Perfumes is a niche brand of concentrated Arabic perfumes oils and fragrances• Sterling Parfums has state-of-the-art manufacturing facilities, that is GMP/AE/2010/219 and ISO 9001certified, ensuring that all products comply with rigours quality standards.• Sterling Parfums provides unique fragrances that can extend to beauty and personal care productsleveraging through its parent company network (Sterling Cosmetics and Sea Pearl).• Sterling Parfums has developed a niche for contract manufacturing aligned to client and marketrequirements.• Sterling Parfums is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolioof successful businesses.
    • BRAND MESSAGESArmaf:• Armaf is an expression of luxury that is original, innovative and couture.• Collection of signature fragrances and scented luxuries for both men and women.• Modern, invigorating and inspiring scents for stylish and sophisticated men.• Glamorous, indulgent and irresistible unique designer fragrances for women.• Armaf provides quality, competitive pricing and unique packaging that exudes class,style and elegance.
    • BRAND MESSAGESEstiara:• Alternative designer fragrances that draws inspiration from international fragrancesworldwide.• Chic affordable alternative fragrances with contemporary designs and packaging.• Hip, trendy and captivating fragrances for men.• Sparkling, spirited and sophisticated fragrances aligned to the lifestyle of today’s women.
    • BRAND MESSAGESCosmo Designs:• Extensive range of fresh and trendy fragrances for the mass market.• Array of scents developed to cater for your everyday needs.• Diverse and affordable products targeting the cosmopolitan individual.
    • Hamidi Oud & Perfumes:• Leading manufacturer, retailer and distributor of oriental perfumes across the GCC.• Diverse range of concentrated perfume oils, Bukhoors, Muattars, Agarwood, Dehn AlOud and a selection of lotions and creams developed for the needs of the Arabicconsumer.• Manufactured using a combination of the finest ingredients and fragrance oils withoutan alcoholic base.BRAND MESSAGES
    • COMMUNICATION TOOLSMaster LogoTo be used in all official business documents, marketingcollaterals, advertisements, exhibitions and retail signages.Single Colour Distribution (Black)Logo on Dark Background
    • BlackProcess ColorM 100, Y 60Pantone 877CSpecial Ink SilverPlease note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.COMMUNICATION TOOLSCOLOUR PALETTE
    • COMMUNICATION TOOLSFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUND
    • REPRODUCTION OF LOGO ON DARKBACKGROUNDColour logo on a blackbackgroundWhite colour logo on a blackbackgroundCOMMUNICATION TOOLS
    • COMMUNICATION TOOLSCORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
    • LOGO SPACINGWhen using the logo, allow it to “breathe” and have maximum impact by preserving a minimum clear spacezone around it. The minimum clear space is equal to the height of the S, as illustrated.Maintaining the clear space zone between the logo and other graphic elements such as type, images, otherlogos, and the edge of pages, helps to ensure that the logo retains a strong presence wherever it appears.Where possible, allow even more space around the logo.COMMUNICATION TOOLS
    • 0.75 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo should not be reproducedsmaller in width than 0.75 inch for print. Legibility of the logotype must bemaintained.Manipulation of the logo in a manner which would cause distortion is not allowed.The logo may be resized, but the proportions must be maintained.The logo should be proportionately resized from the corner indicated by thearrow on top. Never “pinch” or “stretch” the logo to resize it.COMMUNICATION TOOLS
    • COMMUNICATION TOOLSBRAND LOGO : ARMAFSingle Colour Distribution (Black) Special Colour Print (Gold)
    • Single Colour Distribution (Black) Special Colour Print (Gold)COMMUNICATION TOOLSBRAND LOGO : ESTIARA
    • BRAND LOGO : COSMO DESIGNSSingle Colour Distribution (Black)COMMUNICATION TOOLS
    • BRAND LOGO : HAMIDI OUD & PERFUMESFull Colour Distribution Single Colour Distribution (Black)COMMUNICATION TOOLS
    • COMMUNICATION TOOLSFONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
    • EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Ali FakhruddinChief Executive OfficerExecutive BoardSTERLING PARFUMSP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail ali@fakhruddin.aewww.sterlingparfums.comSterling Parfums is the regions specialist in the manufacture and distribution of fragrances with diverse brands catering to the lifestyles of a global audience. Sterling Parfums is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StatementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLS
    • www.sterlingparfums.comwww.sterlingparfums.comSterling Parfums is a member of Fakhruddin Holdings Sterling Parfums is a member of Fakhruddin HoldingsENVELOPESCOMMUNICATION TOOLS - CORPORATE STATIONERY(16 x 22.5 cm) (10.5 x 23.5cm)(32 x 22.8 cm)
    • BUSINESS CARDSBackCOMMUNICATION TOOLS - CORPORATE STATIONERYFront
    • A4 LETTERHEADS / CONTINUATION SHEETSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • NOTEPADS / COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • INVOICE / RECEIPTSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • TITLE PAGE SECTION PAGEPOWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.Text color: WhiteLogo GraphicBackgroundLogoHeadingCalibri Regular, 24pts.Text color: C50, Y99COMMUNICATION TOOLS - PRESENTATIONS
    • POWERPOINT TEMPLATESCOMMUNICATION TOOLS - PRESENTATIONSLogo SilhouetteHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: C50, Y99CONTENT PAGE END PAGE
    • COMMUNICATION TOOLS - SIGNAGESEXTERNAL BRADING - BUILDING FACADE
    • COMMUNICATION TOOLS - SIGNAGESINTERNAL BRANDING - LOUNGE
    • INTERNAL BRANDING - RECEPTION AREACOMMUNICATION TOOLS - SERVICE VEHICLES
    • SALES VAN / EMPLOYEES’ SERVICE VEHICLECOMMUNICATION TOOLS - SERVICE VEHICLES
    • Our mission is to provide products and services withquality and value. To establish beneficial businessrelationships with suppliers who share our commitmentto customer service and competitive pricing.THE PHILOSOPHYMISSION STATEMENT
    • At Premier Cosmetics, we strive to develop dynamicglobal brands while focusing on the customer offeringin each location.THE PHILOSOPHYVISION
    • Our brand promise is• To provide our customers across the beauty and personalcare industry with innovative, dynamic and quality productsat the most competitive price.• To provide our consumers with products that they can trustby consistently developing products that will make themlook and feel their best at all times.THE PHILOSOPHY
    • Baby CareFacial MasksFacial WashMoisturizersSkin CreamFace & Body ScrubsHair TreatmentHerbal ShampooMoisturizersScrubsBody LotionFacial CleansersStyling GelHair Oil & TonicHand SanitizersSun ScreenNail Polish RemoverBaby CarePremier Cosmetics is the regionsspecialist in the manufactureand distribution of beauty andpersonal care products.ContractManufacturingCOMPANY OVERVIEW
    • Premier Cosmetics is the regions specialist in themanufacture and distribution of beauty and personalcare products.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
    • BRAND MESSAGESPremier Cosmetics:• Premier Cosmetics is the regions specialists in the manufacture and distribution of beautyand personal care products.• Premier Cosmetics has a comprehensive range of products operating under the LadyDiana and FEAH brand that entails skin care, acne solutions, herbal solutions, exfoliationproducts and a range of bath and body products.• Premier Cosmetics beauty and personal care products are manufactured using the finestnatural ingredients.• Premier Cosmetics has state-of-the-art manufacturing facilities, that is GMP/AE/2010/220and ISO 9001 certified, ensuring that all products comply with rigours quality standards.• Premier Cosmetics can provide complete beauty and personal care products that extendsto fragrances and cotton accessories leveraging through its parent company network(Sterling Parfums and Sea Pearl).• Premier Cosmetics has developed a niche for contract manufacturing aligned to clientand market requirements.• Premier Cosmetics is a member of Fakhruddin Holdings, a leading conglomerate with adiverse portfolio of successful businesses.
    • Lady Diana:• Leading beauty and personal care brand providing a comprehensive range of productscatering to the lifestyle of today’s woman.• Diverse selection of products from skin care, acne solutions, herbal solutions, cleansers,exfoliation products and a range of bath and body products, all produced with naturalingredients.• State-of-the-art research and development laboratories, dedicated in analyzing andusing only the finest natural herbs, plants and substances to produce a unique range ofproducts at competitive prices.BRAND MESSAGES
    • FEAH:• Specialists in providing cosmetic products designed to promote vitality, beauty, andoverall good living.• Extensive range of beauty and personal care products ranging from body care, skin care,hair care and a selection of baby products.• Continuous focus on development and introduction of new products aligned to theneeds of our customers.• State-of-the-art research and development laboratory to produce innovative and valueoriented products.BRAND MESSAGES
    • COMMUNICATION TOOLSMaster LogoTo be used in all official business documents, marketingcollaterals, advertisements, exhibitions and retail signages.Single Colour Distribution (Black)Logo on Dark Background
    • Premier Cosmetics & Toiletries Industries is a member of Fakhruddin HoldingsCOMMUNICATION TOOLSHOLDING COMPANY ASSOCIATIONEndorsement in wordingsEndorsement line with company logoEndorsement with the Holdings logoin single colorExamples of how to include the Holdings endorsement with its companies and products acrosscommunication channels:
    • BlackProcess ColorC 100, M 50Process ColorK 50Please note that the use and application of our corporate colours helps to build our brandimage by ensuring consistency in our look and feel.COMMUNICATION TOOLSCOLOUR PALETTE
    • COMMUNICATION TOOLSFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHT BACKGROUND
    • COMMUNICATION TOOLSREPRODUCTION OF LOGO ON DARK BACKGROUNDFull colour logo on a whitebackgroundBlack colour logo on a whitebackground
    • COMMUNICATION TOOLSCORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
    • 0.75 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo should not bereproduced smaller in width than 0.75 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would cause distortion isnot allowed. The logo may be resized, but the proportions must bemaintained.The logo should be proportionately resized from the corner indicated bythe arrow on top. Never “pinch” or “stretch” the logo to resize it.COMMUNICATION TOOLS
    • Special Print (Silver Foil)BRAND LOGOS : FEAH®Single Colour Distribution (Black)COMMUNICATION TOOLS
    • BRAND LOGOS : LADY DIANASingle Colour Distribution (Black) Special Print (Silver Foil)COMMUNICATION TOOLS
    • COMMUNICATION TOOLSFONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
    • EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Ali FakhruddinChief Executive OfficerExecutive BoardPREMIER COSMETICSP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail ali@fakhruddin.aewww.sterlingparfums.comPremier Cosmetics is the region’s specialist in the manufacture and distribution of beauty and personal care products.Premier Cosmetics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StatementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLS
    • EMAIL FORMAT - EMPLOYEEDear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Dev MakhGroup Marketing & Communications DirectorMarketing & Communications DepartmentPREMIER COSMETICSP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail d.makh@fakhruddin.aewww.sterlingbeautycare.comPremier Cosmetics is the region’s specialist in the manufacture and distribution of beauty and personal care products.Premier Cosmetics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StatementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLS
    • ENVELOPESCOMMUNICATION TOOLS - CORPORATE STATIONERY(16 x 22.5 cm)(10.5 x 23.5cm)(32 x 22.8 cm)
    • BUSINESS CARDSFront BackCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • A4 LETTERHEADS / CONTINUATION SHEETSSTERLING PARFUMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • NOTEPADS / COMPLIMENT SLIPSSTERLING PARFUMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • INTERNAL MEMOS - STERLING PARFUMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • REPORT COVER / DOCUMENT FORMAT - STERLING PARFUMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • INVOICE / RECEIPTSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • TITLE PAGE SECTION PAGEPOWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.LogoGraphicBackgroundHeadingCalibri Regular, 24pts.COMMUNICATION TOOLS - PRESENTATIONS
    • POWERPOINT TEMPLATESCOMMUNICATION TOOLS - PRESENTATIONSLogoHeadingCalibri Regular, 21pts.Separation LineThickness: 1 pt.Color: C100, M50CONTENT PAGE END PAGE
    • Our mission is to consistently deliver quality productsand services to our customers and invest in businessrelationships with suppliers to drive sustainablebusiness growth.THE PHILOSOPHYMISSION STATEMENT
    • At Sea Pearl we strive to develop the finest cosmeticcotton and personal care products while focusing onthe customer offering in each location.THE PHILOSOPHYVISION
    • Our brand promise is• To provide 100% cotton that is naturally soft, absorbent andgentle on your skin.• To provide our customers across the beauty and personalcare industry with innovative, dynamic and quality productsat the most competitive price.• To ensure that the customer experience is memorable andexceeds expectations.THE PHILOSOPHY
    • BRAND MESSAGESOur messages that reinforces our value proposition:• Sea Pearl is the regions specialist in the manufacture and distribution of the finest cosmeticcotton and personal care products across Africa, Asia, Europe and the Middle East.• Sea Pearl has a diverse portfolio of products which includes ear swabs, cotton wool balls,cosmetic round pads, zig zag cotton, cotton rolls, pocket tissues and facial cleansers.• Sea Pearl uses state-of-the art technology to produce a diverse range of products that arenaturally soft, absorbent and gentle on the skin.• Sea Pearl complies with international standards using only 100% natural cotton across adiverse market.• Sea Pearl has developed a niche for contract manufacturing aligned to client and marketrequirements.• Sea Pearl can provide a complete range of cotton products that extends to fragrancesand cosmetics leveraging through its parent company network ( Sterling Parfums andPremier Cosmetics).• Sea Pearl is a member of Fakhruddin Holdings, a conglomerate with a diverse portfolioof successful businesses.
    • Facial CleansersPersonalCareEar SwabsZig zag CottonCosmetic RoundPadsCotton Wool BallsCotton RollsPocket TissuesCosmeticCottonsSea Pearl is the region’sspecialist and market leader inthe manufacture and distributionof the finest cosmetic cotton andpersonal care products acrossAfrica, Asia, Europe and theMiddle East.ContractManufacturingBRAND OVERVIEW
    • Sea Pearl is the region’s specialist and marketleader in the manufacture and distribution ofthe finest cosmetic cotton and personal careproducts across Africa, Asia, Europe and theMiddle East.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
    • REPRODUCTION OF LOGOMaster LogoTo be used in all offi cial business documents, marketingcollaterals, advertisements, exhibitions and retail signages.Single Colour DistributionTo be used only in corrugatedcarton box printing and/or whenprinting is limited to one colouronly.Black/White Monotone Blue GrayscaleMonotone PurpleCOMMUNICATION TOOLS
    • Please note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.PurpleC 60, M 90Dark BlueC 100, M 90Cool GrayC 27, M 19, Y 16, K 4Textured BackgroundCOLOUR PALETTECOMMUNICATION TOOLS
    • CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDSCOMMUNICATION TOOLS
    • LOGO SPACINGWhen using the logo, allow it to “breathe” and have maximumimpact by preserving a minimum clear space zone around it.The minimum clear space is equal to 2x the height of the S, asillustrated.Maintaining the clear space zone between the logo and othergraphic elements such as type, images, other logos, and theedge of pages, helps to ensure that the logo retains a strongpresence wherever it appears. Where possible, allow even morespace around the logo.COMMUNICATION TOOLS
    • Sea Pearl is a member of Fakhruddin Holdings Endorsement in wordingsEndorsement line with company logoEndorsement with the Holdings logoin single colorCOMMUNICATION TOOLSHOLDING COMPANY ASSOCIATIONExamples of how to include the Holdings endorsement with its companies and productsacross communication channels:
    • Sea Pearl CottonManufacturing L.L.C.Made in U.A.Ewww.seapearl.aeSea Pearl is a member of Fakhruddin HoldingsSea Pearl CottonManufacturing L.L.C.Made in U.A.Ewww.seapearl.aeSea Pearl is a member of Fakhruddin HoldingsCOMMUNICATION TOOLSAn example of how to apply the endorsement on its packaging.HOLDING COMPANY ASSOCIATIONExisting packaging Proposed endorsementapplication
    • 0.5 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo should not bereproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would cause distortion isnot allowed. The logo may be resized, but the proportions must bemaintained.The logo should be proportionately resized from the corner indicatedby the arrow on top. Never “pinch” or “stretch” the logo to resize it.COMMUNICATION TOOLS
    • FONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789COMMUNICATION TOOLS
    • EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Yusuf FakhruddinChief Executive OfficerExecutive BoardSEA PEARL PERSONAL CARE INDUSTRIES L.L.C.P. O. Box 40741 - Dubai, United Arab EmiratesPhone +971 4 3335858 Fax +971 4 3335352Mobile +971 55 1234567 E-mail yhamid@fakhruddin.aewww.seapearl.aeSea Pearl is the regions specialist in the manufacture and distribution of the finest cosmetic cotton and personal careproducts across Africa, Asia, Europe and the Middle East. Sea Pearl is a member of Fakhruddin Holdings, a leadingconglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular, 8pts.SignatureCalibri Bold, 11 pts.COMMUNICATION TOOLS
    • EMAIL FORMAT - EMPLOYEEDear Mr. John Doe,Andipsumdipsum nosnulputemagnissis etemoloradignis sequipsuscipisit, sitvelipsuscingent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero dood dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odoloraugue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreetatem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconseddeliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Dev MakhGroup Marketing & Communications DirectorMarketing & Communications DepartmentSEA PEARL PERSONAL CARE INDUSTRIES L.L.C.P. O. Box 40741 - Dubai, United Arab EmiratesPhone +971 4 3335858 Fax +971 4 3335352Mobile +971 55 1234567 E-mail d.makh@seapearl.aewww.seapearl.aeSea Pearl is the regions specialist in the manufacture and distribution of the finest cosmetic cotton and personal careproducts across Africa, Asia, Europe and the Middle East. Sea Pearl is a member of Fakhruddin Holdings, a leadingconglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular, 8pts.SignatureCalibri Bold, 11pts.COMMUNICATION TOOLS
    • LETTERHEADS / CONTINUATION SHEETSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • ENVELOPESCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • BUSINESS CARDSFront BackCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • Sea Pearl is a member of Fakhruddin HoldingsFAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
    • POWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.Text color: WhiteLogoGraphicBackgroundGraphicBackgroundHeadingCalibri Regular, 24pts.Text color: WhiteTITLE PAGE SECTION PAGECOMMUNICATION TOOLS - PRESENTATIONS
    • CONTENT PAGE END PAGEGradientBackgroundLogoPOWERPOINT TEMPLATESLogoHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: Blue GradientCOMMUNICATION TOOLS - PRESENTATIONS
    • MISSION STATEMENTTo deliver customized security solutions utilizingindustry best practices to meet the needs andexpectations of our clients.
    • VISIONTo be the regional market leader and partner ofchoice in delivering customized security solutionsto our clients.
    • BRAND PROMISETo provide a complete range of securitysolutions that provides real value and peace ofmind to our clients and their investments.
    • BRAND POSITIONINGFederal Security Services are specialists in providingcustomized security solutions to clients acrossindustry sectors.
    • OUR CREDENTIALS• Federal Security Services is one of the region’s most respected security services provider with a track record ofdelivering customized security solutions to clients.• Federal Security Services is committed to developing relationships based on trust and sincerity and deliveringcustomized solutions that are efficient and cost effective.• Federal Security Services knowledge base is unrivalled with teams consisting of highly skilled professionals with anabundance of knowledge accumulated from over 50 years experience in delivering customized security solutions toclients across the region.• Federal Security Services is a member of professional accredited specialist organizations pertaining to the field ofsecurity ensuring that it is continuously abreast of new trends, methodologies and working practices.• Federal Security Services is a member of Fakhruddin Holdings, a leading 50 year old conglomerate with a diverseportfolio of successful businesses.
    • OUR CREDENTIALS• Member of British Bodyguard Association BBA (UK)• Member of International Professional Security Association IPSA (UK)• Member of International Professional Association Close Protection World CPW (UK)• Member of International Association for Counterterrorism & Security IACSP (USA)• Member of American Society for Industrial Security ASIS (USA)
    • LogisticsWarehouseSecurity Maritime SecurityEvent SecurityData CentresHospitals andSchoolsCar Parks & ValetOffice SecurityRetail SecurityVisitor AttractionsSecurityVIP ProtectionOUR SERVICES
    • COMMUNICATION TOOLS - LETTERHEAD
    • COMMUNICATION TOOLS - BUSINESS CARD
    • COMMUNICATION TOOLS - ENVELOPES
    • COMMUNICATION TOOLS - NOTEPAD
    • COMMUNICATION TOOLS - FAX COVER
    • EXTERNAL COMMUNICATION STYLE GUIDELINESWhen communicating externally it is crucial to maintain consistency and continuity acrossthe various communication channels if we are to build trust and credibility. There is plenty offlexibility in our style of communications to allow creativity in our designs and thought process.The following elements do need to be present on all communication to ensure consistency.THE ARCHITECTUREThe logo needs to adapt to the correct size depending on the size of the medium and inaccordance with the guidelines specified.To help us establish a consistent and credible brand a single typeface has been chosen tobe applied for most applications – Avenir. The size of the font for the primary and secondaryheadlines needs to be as per the guidelines set in this document.When a logo is accompanied with a strap line - there are exceptions when the two (logo andstrap line) can be separated as long as both elements are visible within close proximity.When the logo is used on an image, the area behind the logo should be a lighter backgroundso that the font type is visible.
    • EXTERNAL COMMUNICATION STYLE GUIDELINESTHE PHOTOGRAPHYIt is important to select images that reflect our personality and set the right tone.The images we use in our communications needs to engage the viewer.If a single image is not available then multiple images can be used to convey themessage.Using the right image can enrich the message we send and tell a powerful story.THE MESSAGINGThe messages that are conveyed should be relevant to the appropriate target audience.Maintain legibility and remember to keep it simple. Never overload a page.The call to action should include the web address and contact details of the company.The messages must be in relation to the image being used.
    • SUMMARYThis document should now help you understand how to use the key design elements ofour identity to create the right look and feel. Before you send any communication, take amoment to check the following:Have you correctly sized and placed the logo?Is our logo in the correct colors with the right color background?Are the images you are using reflecting our style and personality and is it aligned with themessages you are sending?Are your headlines and copy sized and styled correctly?Is the message conveyed in the right tonality to the right target audience?Have you included the appropriate call to action?In order for us to project a confident, credible and consistent appearance to our audiences,we must adhere to our communications standards. The success of our business depends onhow well we communicate and the consistency in our communications.Together, we will build a strong, distinctive and credible brand.
    • For further information, please contact:YUSUF FAKHRUDDINExecutive BoardE-mail: yhamid@fakhruddin.aeMobile: 055 600 4006CONTACT DETAILS