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Parioforma   market intelligence & strategy development services
 

Parioforma market intelligence & strategy development services

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All organizations exist in an ever changing landscape – creating challenges as well as new business opportunities. ...

All organizations exist in an ever changing landscape – creating challenges as well as new business opportunities.
Robust strategy development can only result from sound business intelligence...

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    Parioforma   market intelligence & strategy development services Parioforma market intelligence & strategy development services Presentation Transcript

    • PARIOFORMA Capabilities Statement 2012PARIOFORMA LTD55 Princes GateExhibition RoadLondon SW7 2PNUnited KingdomTel: +44 (0) 20 7225 3538www.parioforma.com
    • PARIOFORMAParioforma designs and delivers many different types of market research solution to help ourcustomers achieve specific business development objectives…  All organizations exist in an ever changing landscape – creating challenges as well as new business opportunities  Robust strategy development can only result from sound business intelligence  Well-executed intelligence research has been proven to deliver hard business benefits Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom www.parioforma.com
    • PARIOFORMA POWERFULAt Parioforma we are able to help DISTRIBUTORSyou understand and interpret yourcompetitive environment… DIRECT NEW RIVALS ENTRANTS Competitive benchmarking Market share analysis INDIRECT NEW Tactical analysis RIVALS HOW TO TECHNOLOGIES Competitive blind spots KEEP Competitor segmentation SUBSTITUTE AHEAD? EMPOWERED PRODUCTS CUSTOMERS Cross competitor analysis Pricing structure SUBSTITUTE EMPOWERED Points of differentiation SERVICES USERS Ongoing identification of new entrants POWERFUL SUPPLIERS Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom www.parioforma.com
    • PARIOFORMA QUALITYAt Parioforma we apply market LOW HIGHintelligence to help our clients…  Understand how their products/ brands are perceived by the ECONOMY BARGAIN LOW marketplace in relation to this perceptual map BRANDS BRANDS  Define how their products/ brands PRICE should be perceived – ideal positioning  Build effective and robust communication strategies to HIGH COWBOY PREMIUM ensure that their products/ brands BRANDS BRANDS are correctly perceived by their end-users Market Positioning Perceptual Map Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom www.parioforma.com
    • PARIOFORMAParioforma designs and delivers “routes to Specific geographical experience andmarket” solutions to assist our customers coverage includes:achieve specific market entry objectives…  Western Europe  New market entry  Turkey & Middle East  Partner Intelligence  Central & Eastern Europe • Partner identification, selection,  North & South America evaluation and negotiation  Russia/ CIS  Channel analysis & development  Far East & Japan  M&A activity • Due diligence • Valuations Market Partner Channel Market intelligence development development entry Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom www.parioforma.com
    • PARIOFORMAClient Global Blue-Chip Technology Company To understand the needs, drivers and future opportunities for ultra-high barrier primary packaging materials for theIssue European Pharma industry. The team undertook an extensive “voice of the customer” research programme across Europe which resulted in the identification of opportunities for product/ service innovation. Parioforma through a series of interactive workshopsSolution and facilitation sessions with the client, developed a series of “sales tools” and an innovative marketing communications event on behalf the client.Client UK-based Global Biotechnology Company New market entry. To build a Central and Eastern European business by utilizing 3rd party distributors to build aIssue strategic distribution network and create a CEE marketing channel for forthcoming products. The team leveraged its unique capability to undertake market intelligence and evaluation work in the CEE through its existing knowledge and network of associates across the region. A short-list of priority potential partner companies wasSolution prepared following detailed analysis of the universe of distribution companies in the region, as well as an evaluation of the regulatory and healthcare environments of the component countries.Client Leading Japanese Medical Device Manufacturer & Domiciliary Care Provider To evaluate and understand the market for home respiratory care products and services in selected EU countries: UK,Issue France & Germany. The RM team leveraged its unique capability to conduct a detailed field research programme in each of the countries inSolution conjunction with an evaluation of the healthcare and reimbursement environments. Results were interpreted to formulate market entry strategies. Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom www.parioforma.com
    • PARIOFORMAParioforma is an independent business consultancy headquartered in London, UK.Key benefits of working with Parioforma: Bespoke studies – tailored to client needs and timelines. LONDON OFFICE ASSOCIATE OFFICES Affordable research prices – makes your budgets go further. Intrix Corp, Darien Charles Rowlands USA High quality research – experienced science- Connecticut Senior Partner based team, all with post-graduate science and/ or MBA qualifications and with 10-25+ years Eastern 55 Prince’s Gate IMRP, Moscow experience in Pharma/ Healthcare and High Europe Technology industries. Exhibition Road Unique problem solving approach – the London SW7 2PN Intrix Corp, São Brazil team is highly specialised, but diverse in United Kingdom Paulo experience and background, enabling analysis of Tel: +44 (0) 7803 907577 problems from different perspectives. www.parioforma.com Japan TRN, Tokyo Strategic Pointers – helps clients better understand the research and implications for their business. Practical implementable solutions – not just Please dont hesitate to contact us for an “over-clever analysis.” informal discussion – either by telephone onVisit our website for a full listing of all +44 (0) 207 225 3538 or by email at:our services. charles.rowlands@parioforma.com Parioforma Ltd – 55 Princes Gate – London SW7 2PN – United Kingdom www.parioforma.com