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Navigating the Cocktail Party: Reaching Stakeholders through Social Media. ...
Navigating the Cocktail Party: Reaching Stakeholders through Social Media.
As the media landscape changes and people continue to self-select the information they want to receive, PR professionals must find new ways of reaching stakeholders. This presentation includes tips for creating content and seeding it across the Web to interact directly with people and also drive mainstream media coverage.
Presented by Amy Mengel to the Capital Region chapter of the Public Relations Society of America.