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PRSA: Reaching Stakeholders Through Social Media

by Marketing for readMedia at www.amymengel.com on Oct 14, 2009

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Navigating the Cocktail Party: Reaching Stakeholders through Social Media. ...

Navigating the Cocktail Party: Reaching Stakeholders through Social Media.

As the media landscape changes and people continue to self-select the information they want to receive, PR professionals must find new ways of reaching stakeholders. This presentation includes tips for creating content and seeding it across the Web to interact directly with people and also drive mainstream media coverage.

Presented by Amy Mengel to the Capital Region chapter of the Public Relations Society of America.
http://www.amymengel.com

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  • Hjumper Steven Moore, Social Business Strategist at SMS Hey #dawg fan up north. Nice deck... I like the marathon not sprint part... Too many folks think if they build it they will run them over with engagement and sales...biggest reason for the SM fails that are happening... nice running into you again online... 4 years ago
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  • amymengel Amy Mengel, Marketing for readMedia at www.amymengel.com Thanks, I'm so glad you found the presentation helpful! 4 years ago
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  • kristk The KARD Group PR/Marketing at The KARD Group PR/Marketing Great tips, Amy. I love your suggestion about participating as an individual first before establishing an official presence for your clients or organizations. You can't learn to swim by lounging by the pool, but that doesn't mean you try out for the Olympics right away either. 4 years ago
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PRSA: Reaching Stakeholders Through Social Media PRSA: Reaching Stakeholders Through Social Media Presentation Transcript