Social Media for Salons                          www.eightandfour.comSocial Media for Salons                             w...
Why should I advertise my surgeryin the search engines?                                         Q       As a digital marke...
Here are our 4 steps to                implementing a successful                   social media strategy                  ...
4 steps to implementing successful social media strategy:         1       Select a ‘Social Media Champion’                ...
4 steps to implementing successful social media strategy:         2       Set social media objectives based               ...
4 steps to implementing successful social media strategy:         3       Develop and implement social media tactics      ...
4 steps to implementing successful social media strategy:         4       Measure success and evaluate                 The...
Want to know more?                 If you would like to talk any further about we might be able                 to help yo...
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Social Media For Salons

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Social Media For Salons

  1. 1. Social Media for Salons www.eightandfour.comSocial Media for Salons www.eightandfour.com
  2. 2. Why should I advertise my surgeryin the search engines? Q As a digital marketing agency we are always getting asked about social media and how it should be A approached. Our answer - “ “ Don’t do anything without examining how social media can help achieve your core business objectives. Once you have a strategy in place, and an understanding of how social media sits within your business then the stress of ‘what am I going to tweet about’ disappears….Social Media for Salons www.eightandfour.com
  3. 3. Here are our 4 steps to implementing a successful social media strategy 4 1 2 3Social Media for Salons www.eightandfour.com
  4. 4. 4 steps to implementing successful social media strategy: 1 Select a ‘Social Media Champion’ Someone who people recognise as being linked to your business, someone who you’d feel comfortable as ‘the voice’ of your business and of course is a creative thinker!Social Media for Salons www.eightandfour.com
  5. 5. 4 steps to implementing successful social media strategy: 2 Set social media objectives based on your core business objectives Formulate social media objectives by considering about how it can help to achieve business objectives. Here at eight&four, we split business objectives into 4 parts: Your revenue, Your brand, Your clients, and; Your people. For example, under the ‘client’ umbrella an objective might be to improve customer care, post appointment. Therefore, your social media objective would be ‘use social platforms to follow up with clients and receive feedback’. Objectives can be sent quickly and give you a sound basis for developing your social media tactics (see step 3 below)Social Media for Salons www.eightandfour.com
  6. 6. 4 steps to implementing successful social media strategy: 3 Develop and implement social media tactics So you’ve got your objectives, what are you now going to do to meet Upload videos these objectives? to YouTube to help Try searching for hair and beauty promote and showcase your We’ve created some initial trending topics on Twitter and apprenticeship programme - ask be the first to comment on them staff to talk about their experience ideas for your plan: (meeting social media objective working for your salon to encourage ‘positioning your salon as a thought- recruitment of juniors (meeting leader, linked to the ‘Your brand’ social media objective ‘promoting business objectives) vacancies’ linked to ‘Your people’ business objectives) Run social media specific promotions Use facebook to across your networks ... e.g follow up with clients after their ‘book online now using the code appointments (meeting social media ‘SOCIAL2001’ to receive a free objective ‘use social platforms to conditioning treatment’ (meeting follow up with clients and receive social media objective ‘increase feedback’ linked to ‘Your clients’ bookings online’ linked to ‘Your business objectives) revenue’ business objectives )Social Media for Salons www.eightandfour.com
  7. 7. 4 steps to implementing successful social media strategy: 4 Measure success and evaluate There’s no point in putting all this time and effort into social media without inputting benchmarks and developing a concept of what it is to succeed in social media. Here’s our advice on the best ways to ‘measure success’: How much traffic are Keep a weekly record you driving from social of views, comments, media platforms back to retweets, followers, Which activity created your website? the most interaction or likes, fans etc feedback? Start developing Most importantly, have the an idea of the types of tactics helped you to meet communication you put out and your wider business objectives – which is most popular amongst have you received more feedback, your network. Then use this increased bookings from your online information to help inform your facility or helped you to position social media tactics! yourself as a thought-leader within your industry?Social Media for Salons www.eightandfour.com
  8. 8. Want to know more? If you would like to talk any further about we might be able to help you with your search engine marketing activity, then please just get in touch with Kate Kate Ross Commercial Director kate@eightandfour.com 020 7087 1284Social Media for Salons www.eightandfour.com

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