Arthritis Advisory Group Meeting Presentation


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A summary of work performed for the New Mexico Arthritis Advisory Group.

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Arthritis Advisory Group Meeting Presentation

  1. 1. Arthritis Advisory Group GenQuest Activity Update Amy Lahti and Barbra Portzline, GenQuest Inc.
  2. 2. Blueprint for Arthritis Communication Plan <ul><li>Meeting on February 12 helped us determine audiences and communication channels for disseminating the Blueprint for Arthritis </li></ul><ul><li>Participants identified six key audiences: </li></ul><ul><ul><li>Senior centers (community centers) </li></ul></ul><ul><ul><li>Legislators </li></ul></ul><ul><ul><li>Nonprofits </li></ul></ul><ul><ul><li>Health insurance companies </li></ul></ul><ul><ul><li>Healthcare providers </li></ul></ul><ul><ul><li>The news media </li></ul></ul>
  3. 3. Blueprint for Arthritis Communication Plan <ul><li>The participants also created a three-point key message related to disseminating the plan: </li></ul><ul><li>1. Arthritis does not need to limit people from participating in physical activity. </li></ul><ul><li>2. Fear of arthritis pain keeps people inactive. </li></ul><ul><li>3. Regular physical activity decreases the impact of arthritis on people’s lives and helps manage conditions like obesity, heart disease, and diabetes which they may have. </li></ul>
  4. 4. Blueprint for Arthritis Communication Plan <ul><li>Table 1: Next Steps for dissemination of the Blueprint </li></ul><ul><li>Clearly describes tasks to be completed and gives some proposed completion dates </li></ul><ul><li>Also identifies what group (staff, AAG members, or a combination) should complete each task </li></ul><ul><li>Tasks, personnel and completion dates were determined by information in other tables </li></ul>
  5. 5. Blueprint for Arthritis Communication Plan <ul><li>Appendix A: Audience Analysis </li></ul><ul><li>Strategies for reaching and communicating with specific audiences directly linked to recommendations within the Blueprint </li></ul><ul><li>Outlines psychographics for each audience, motivations, and desired outcomes for communications </li></ul>
  6. 6. Blueprint for Arthritis Communication Plan <ul><li>Appendix B: Audience and Message Customization </li></ul><ul><li>Table describes how to tailor the three-point message to each specific audience </li></ul><ul><li>Uses strategies from the Blueprint to delineate action steps and identify outcomes </li></ul>
  7. 7. Blueprint for Arthritis Communication Plan <ul><li>Appendix C: Strategy-Tactic-Resource Identification </li></ul><ul><li>Identifies specific strategies for disseminating the plan, tactics the AAG can employ, and resources needed to complete tactical activities </li></ul><ul><li>Tactical identification informed the “next steps” list of tasks (Table 1) </li></ul>
  8. 8. Blueprint for Arthritis Communication Plan <ul><li>Appendix D: Recommended Evaluative Activities </li></ul><ul><li>This table outlines some suggested activities to evaluate the success of the communication effort </li></ul><ul><li>Arthritis Program staff and GenQuest, Inc. are identified as responsible for task completion </li></ul>
  9. 9. Blueprint for Arthritis Communication Plan <ul><li>Questions on the Communication Plan? </li></ul>
  10. 10. Arthritis Program Evaluation Plan <ul><li>Conference call February 22 helped focus the goals of the evaluation plan and refine the Key Questions </li></ul><ul><li>The evaluation as discussed in February was broad in scope – due to budget constraints the number of evaluative activities had to be reduced </li></ul>
  11. 11. Arthritis Program Evaluation Plan <ul><li>Purpose of the evaluation: </li></ul><ul><li>Determining the success and impact of Arthritis Program initiatives, including Buenos Dias Artritis and selected evidence-based programs </li></ul><ul><li>Assessing the extent and efficacy of collaboration and partnership efforts </li></ul><ul><li>Evaluating the “reach” of the Arthritis Program, and its success in increasing awareness among various audiences and populations in New Mexico </li></ul><ul><li>Identifying areas for expansion and improvement, especially in regards to data collection, contractor service, and deployment of evidence-based programs for people with arthritis </li></ul>
  12. 12. Arthritis Program Evaluation Plan <ul><li>Evaluation will be split into two phases to streamline data-collection activities and conserve costs </li></ul><ul><li>Phase 1: completed in FY 2010-2011 </li></ul><ul><li>Phase 2: completed in FY 2011-2012 </li></ul><ul><li>Of the 11 Key Questions for the evaluation (next slides), 6 will be addressed in FY 2010-2011 </li></ul>
  13. 13. Arthritis Program Evaluation Plan <ul><li>Key Questions for the evaluation: </li></ul><ul><li>To what extent has the Arthritis Program (AP) enhanced existing partnerships and developed new partners? How have those partnerships affected intervention delivery capacity? (FY12) </li></ul><ul><li>How is the Arthritis Program working with contractors and partners to expand and promote evidence-based programs? (FY 11) </li></ul><ul><li>How and in what ways do AP contractors and partners collaborate? (FY 11) </li></ul><ul><li>To what extent are NM’s evidence-based programs sustainable? (FY 12) </li></ul><ul><li>To what extent has the AP and its contractors reached at least 4% of adults with arthritis in NM with approved evidence-based interventions? (FY 11) </li></ul>
  14. 14. Arthritis Program Evaluation Plan <ul><li>To what extent has the Buenos Días Artritis campaign been implemented in accordance with CDC requirements? To what extent were the “call to action” aspects of the implementation able to connect people with existing services? (FY 12) </li></ul><ul><li>How and in what ways has the AAG increased awareness of arthritis as a public health issue in NM? (FY 12) </li></ul><ul><li>How can the AP play a role in the integration of the Chronic Disease Prevention and Control Bureau? (FY 12) </li></ul><ul><li>How can the AP improve data collection processes? (FY 11) </li></ul><ul><li>How can the AP better serve its contractors? (FY 11) </li></ul><ul><li>What impact are contractor programs having on people with arthritis? (FY 11) </li></ul>
  15. 15. Arthritis Program Evaluation Plan <ul><li>Key Stakeholders: </li></ul><ul><li>New Mexico Department of Health </li></ul><ul><li>NMDOH Arthritis, Osteoporosis and Worksite Health Programs </li></ul><ul><li>Arthritis Advisory Group (AAG) </li></ul><ul><li>Contractors providing program coordination and content for the AAG </li></ul><ul><li>New Mexico residents affected by arthritis </li></ul><ul><li>Centers for Disease Control </li></ul><ul><li>GenQuest, Inc. evaluation team </li></ul><ul><li>Agencies collaborating with the Arthritis, Osteoporosis and Worksite Health Programs </li></ul>
  16. 16. Arthritis Program Evaluation Plan <ul><li>Data Collection Methods: </li></ul><ul><li>Interviews </li></ul><ul><li>Focus group interviews </li></ul><ul><li>Program observations </li></ul><ul><li>Document analysis </li></ul>
  17. 17. Arthritis Program Evaluation Plan Phase I – 2011 Tentative Timeline
  18. 18. Arthritis Program Evaluation Plan <ul><li>Questions on the Evaluation Plan? </li></ul>
  19. 19. <ul><li>THANK YOU! </li></ul>