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DESIGN BRIEF: The Player Lifecycle

by Amy Kim

3,457 views

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queenxanadu 1 year ago
Thom Kozik, Executive VP at Atari, Inc. 1 year ago
Joey Lapegna, Interactive Developer at Beachhouse Digital 1 year ago
Roman Rackwitz, CEO & Founder at Engaginglab - motivational design 1 year ago
Robert Madsen, Game Programmer at SynapticSwitch 1 year ago
mvuinc 1 year ago
ababatz 1 year ago
lydor 1 year ago
Pob Dev, Game Maker at Bizarre Creations 1 year ago
ma_g 1 year ago

DESIGN BRIEF: The Player Lifecycle Presentation Transcript

Amy Jo Kim Ph.D. © 2010 All Rights Reserved Lifecycle Design for Social Games
Lifecycle Design: 3 Key Stages Onboarding Habit-Building Mastery
Onboarding: Learning the Ropes welcome + goals + progress + attainable rewards
Habit-Building: (re)Engagement Loops Triggers + Ability + Motivation + Fresh Content
Mastery: Empowering Enthusiasts Exclusivity: Powers, Info, Roles, Rewards
Empowering Enthusiasts is Good Business PRO TIP: build systems that identify & leverage high-value players
For more tips, tricks & best practices about Player Lifecycle Design Join Us on May 18 th http://shufflebrain.eventbrite.com