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DESIGN BRIEF: The Player Lifecycle
DESIGN BRIEF: The Player Lifecycle
DESIGN BRIEF: The Player Lifecycle
DESIGN BRIEF: The Player Lifecycle
DESIGN BRIEF: The Player Lifecycle
DESIGN BRIEF: The Player Lifecycle
DESIGN BRIEF: The Player Lifecycle
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DESIGN BRIEF: The Player Lifecycle

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  • 1. Amy Jo Kim Ph.D. © 2010 All Rights Reserved Lifecycle Design for Social Games
  • 2. Lifecycle Design: 3 Key Stages Onboarding Habit-Building Mastery
  • 3. Onboarding: Learning the Ropes welcome + goals + progress + attainable rewards
  • 4. Habit-Building: (re)Engagement Loops Triggers + Ability + Motivation + Fresh Content
  • 5. Mastery: Empowering Enthusiasts Exclusivity: Powers, Info, Roles, Rewards
  • 6. Empowering Enthusiasts is Good Business PRO TIP: build systems that identify & leverage high-value players
  • 7. For more tips, tricks & best practices about Player Lifecycle Design Join Us on May 18 th http://shufflebrain.eventbrite.com

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