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Amy Jo Kim, Ph.D ©2014 All Rights Reserved
The Co-op Revolution
7 Rules for Collaborative Game Design
What is a game?
a system in which players engage in an artificial
conflict, defined by rules, that results in a
quantifiab...
Zero-Sum Game
We are opponents
I Win You Lose
Head-to-Head Battles War Simulations
Rank-Ordered Competitions Gambling
Here’s Another Kind of Game
a structured experience with rules
and goals that’s fun to play together*
* Source: The Player...
We are partners
Non-Zero-Sum Game
Win-Win
Lose-Lose
Martial Arts Charity Walk
Double Dutch Pictionary
Three Disruptive Trends
re-shaping the gaming industry
Why Should We Care?
Trend #1: Ubiquitous Connected Devices
platform disruption
Source: DFC Global
In 2014, PC revenue surpassed console
Source: Digi-Captial Global Games Investment Review
All growth in general-purpose devices
Trend #2: Mainstream, all-ages players
93% of kids 8-13 play
games online
women 55+ fastest-
growing Facebook demo
Source: M2 ResearchSource: Inside Facebook
Trend #3: mutual entertainment / UGC
Content disruption
where is the Blue Ocean in this
shifting landscape?
winning
Together
Battle Zombie Hoards Together
Fight-n-Heal Together
Regulars need fresh content/activities/challengesSolve Puzzles Together
Explore Ancient Ruins Together
Make Music Together
Dance Together
Regulars need fresh content/activities/challenges
Build Virtual Cities Together
Regulars need fresh content/activities/challengesDo Real-World Science Together
Fund a Game Together
“In first week of 2014, $400k paid out content creators”
Source: Valve
Create an Economy Together
The Coop Revolution is Here*
*it’s just not evenly distributed
7 Rules for Coop Design
1. Compete with the System
Tackle protein-folding science puzzles
Regulars need fresh content/activities/challengesSurvive the Night to Learn the Basics
Join Forces to Fund a Project
7 Rules for Coop Design
1. Compete with the System
2. Shared Outcomes
3D puzzles in 2-player co-op
Shared Score in 2-Player Coop
Self-organized Puzzle-Solving Team
7 Rules for Coop Design
1. Compete with the System
2. Create Shared Outcomes
3. Inter-dependant Roles
Drums, Bass, Guitar, Vocals
Fighters & Healers
Dedicated Players earn ability to judge & punish bad behavior
Judges & Enforcers
Regulars need fresh content/activities/challenges
Expert players fill community curation & leadership roles
Writers & Edit...
7 Rules for Coop Design
1. Compete with the System
2. Shared Outcomes
3. Inter-dependant Roles
4. Coop Social Gestures
Mutual Recharging
Coordinated Movements
Hug & High-5
Kudos for Teamwork
7 Rules for Coop Design
1. Compete with the System
2. Shared Outcomes
3. Inter-dependant Roles
4. Coop Social Gestures
5. ...
Regulars need fresh content/activities/challengesShared (Mutable) Environment
Shared SuperPowers
If you’re near someone you both fly longer & further
Remixable Action Figures
If your friend comes over, you can re-mix pieces
7 Rules for Coop Design
1. Compete with the System
2. Shared Outcomes
3. Inter-dependant Roles
4. Coop Social Gestures
5. ...
Community Stats
Collective Achievement
Regulars need fresh content/activities/challengesTopical Spotlights
progress badges earned by a group, rather than individuals
Clan Emblems
Medic Achievement
Earned during 4-player co-op if you revive everyone
7 Rules for Coop Design
1. Compete with the System
2. Shared Goals & Outcomes
3. Inter-dependant Roles
4. Coop Social Gest...
addictive streams of bite-size content
Regulars need fresh content/activities/challengesSkyscapers & Cities to Explore
Don’t need to play the game to see the res...
Player-created Items to purchase
earn $$ by creating in-game wearables
Creative Videos to Watch
Once upon a time...
... a girl had a transformative experience...
... and they played happily ever after
Not everyone is motivated by
zero-sum mechanics
Games shape how we see the world
Seize the opportunity
Think Co-op First
Team Co-op
Dan Cook
@danctheduck
Michael Molinari
@OneMrBean
Chelsea Howe
@manojalpa
Amy Jo Kim
@amyjokim
Sandie Richards
...
The Co-op Revolution: 7 Rules for Collaborative Game Design
The Co-op Revolution: 7 Rules for Collaborative Game Design
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The Co-op Revolution: 7 Rules for Collaborative Game Design

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Games are everywhere - and everyone’s a gamer. Yet most people’s assumptions about gaming and gamification revolve around competitive, zero-sum experiences. The next wave of gaming innovation is coming from indies, outsiders and non-gamers - and they’re crafting collaborative systems where people WIN TOGETHER and grow the pie for everyone. What market trends are driving this change? Which influential games and services are leading the way? Come learn the secrets behind Coop hits like Minecraft, Journey, Foldit, Portal, Team Fortress, Left4Dead, Nike+, Youtube, and Kickstarter. Discover the 7 rules for collaborative design that propelled these projects - and walk away with ideas and inspiration for how to apply Coop thinking to your next project.

Published in: Design, Entertainment & Humor

Transcript of "The Co-op Revolution: 7 Rules for Collaborative Game Design"

  1. 1. Amy Jo Kim, Ph.D ©2014 All Rights Reserved The Co-op Revolution 7 Rules for Collaborative Game Design
  2. 2. What is a game? a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome* * Source: Rules of Play
  3. 3. Zero-Sum Game We are opponents I Win You Lose
  4. 4. Head-to-Head Battles War Simulations Rank-Ordered Competitions Gambling
  5. 5. Here’s Another Kind of Game a structured experience with rules and goals that’s fun to play together* * Source: The Player’s Journey (forthcoming)
  6. 6. We are partners Non-Zero-Sum Game Win-Win Lose-Lose
  7. 7. Martial Arts Charity Walk Double Dutch Pictionary
  8. 8. Three Disruptive Trends re-shaping the gaming industry Why Should We Care?
  9. 9. Trend #1: Ubiquitous Connected Devices platform disruption
  10. 10. Source: DFC Global In 2014, PC revenue surpassed console
  11. 11. Source: Digi-Captial Global Games Investment Review All growth in general-purpose devices
  12. 12. Trend #2: Mainstream, all-ages players
  13. 13. 93% of kids 8-13 play games online women 55+ fastest- growing Facebook demo Source: M2 ResearchSource: Inside Facebook
  14. 14. Trend #3: mutual entertainment / UGC Content disruption
  15. 15. where is the Blue Ocean in this shifting landscape? winning Together
  16. 16. Battle Zombie Hoards Together
  17. 17. Fight-n-Heal Together
  18. 18. Regulars need fresh content/activities/challengesSolve Puzzles Together
  19. 19. Explore Ancient Ruins Together
  20. 20. Make Music Together
  21. 21. Dance Together
  22. 22. Regulars need fresh content/activities/challenges Build Virtual Cities Together
  23. 23. Regulars need fresh content/activities/challengesDo Real-World Science Together
  24. 24. Fund a Game Together
  25. 25. “In first week of 2014, $400k paid out content creators” Source: Valve Create an Economy Together
  26. 26. The Coop Revolution is Here* *it’s just not evenly distributed
  27. 27. 7 Rules for Coop Design 1. Compete with the System
  28. 28. Tackle protein-folding science puzzles
  29. 29. Regulars need fresh content/activities/challengesSurvive the Night to Learn the Basics
  30. 30. Join Forces to Fund a Project
  31. 31. 7 Rules for Coop Design 1. Compete with the System 2. Shared Outcomes
  32. 32. 3D puzzles in 2-player co-op
  33. 33. Shared Score in 2-Player Coop
  34. 34. Self-organized Puzzle-Solving Team
  35. 35. 7 Rules for Coop Design 1. Compete with the System 2. Create Shared Outcomes 3. Inter-dependant Roles
  36. 36. Drums, Bass, Guitar, Vocals
  37. 37. Fighters & Healers
  38. 38. Dedicated Players earn ability to judge & punish bad behavior Judges & Enforcers
  39. 39. Regulars need fresh content/activities/challenges Expert players fill community curation & leadership roles Writers & Editors
  40. 40. 7 Rules for Coop Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Coop Social Gestures
  41. 41. Mutual Recharging
  42. 42. Coordinated Movements
  43. 43. Hug & High-5
  44. 44. Kudos for Teamwork
  45. 45. 7 Rules for Coop Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Coop Social Gestures 5. Shared Resources
  46. 46. Regulars need fresh content/activities/challengesShared (Mutable) Environment
  47. 47. Shared SuperPowers If you’re near someone you both fly longer & further
  48. 48. Remixable Action Figures If your friend comes over, you can re-mix pieces
  49. 49. 7 Rules for Coop Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Coop Social Gestures 5. Shared Resources 6. Non-Zero Stats & Spotlights
  50. 50. Community Stats
  51. 51. Collective Achievement
  52. 52. Regulars need fresh content/activities/challengesTopical Spotlights
  53. 53. progress badges earned by a group, rather than individuals Clan Emblems
  54. 54. Medic Achievement Earned during 4-player co-op if you revive everyone
  55. 55. 7 Rules for Coop Design 1. Compete with the System 2. Shared Goals & Outcomes 3. Inter-dependant Roles 4. Coop Social Gestures 5. Shared Resources 6. Non-Zero Stats & Spotlights 7. User-generated Content
  56. 56. addictive streams of bite-size content
  57. 57. Regulars need fresh content/activities/challengesSkyscapers & Cities to Explore Don’t need to play the game to see the results – thanks, YouTube!
  58. 58. Player-created Items to purchase earn $$ by creating in-game wearables
  59. 59. Creative Videos to Watch
  60. 60. Once upon a time...
  61. 61. ... a girl had a transformative experience...
  62. 62. ... and they played happily ever after
  63. 63. Not everyone is motivated by zero-sum mechanics
  64. 64. Games shape how we see the world Seize the opportunity Think Co-op First
  65. 65. Team Co-op Dan Cook @danctheduck Michael Molinari @OneMrBean Chelsea Howe @manojalpa Amy Jo Kim @amyjokim Sandie Richards @sandierichards shout-out to my co-conspirators
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