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The Co-op Revolution: 7 Rules for Collaborative Game Design
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The Co-op Revolution: 7 Rules for Collaborative Game Design

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Games are everywhere - and everyone’s a gamer. Yet most people’s assumptions about gaming and gamification revolve around competitive, zero-sum experiences. The next wave of gaming innovation is ...

Games are everywhere - and everyone’s a gamer. Yet most people’s assumptions about gaming and gamification revolve around competitive, zero-sum experiences. The next wave of gaming innovation is coming from indies, outsiders and non-gamers - and they’re crafting collaborative systems where people WIN TOGETHER and grow the pie for everyone. What market trends are driving this change? Which influential games and services are leading the way? Come learn the secrets behind Coop hits like Minecraft, Journey, Foldit, Portal, Team Fortress, Left4Dead, Nike+, Youtube, and Kickstarter. Discover the 7 rules for collaborative design that propelled these projects - and walk away with ideas and inspiration for how to apply Coop thinking to your next project.

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    The Co-op Revolution: 7 Rules for Collaborative Game Design The Co-op Revolution: 7 Rules for Collaborative Game Design Presentation Transcript

    • Amy Jo Kim, Ph.D ©2014 All Rights Reserved The Co-op Revolution 7 Rules for Collaborative Game Design
    • What is a game? a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome* * Source: Rules of Play
    • Zero-Sum Game We are opponents I Win You Lose
    • Head-to-Head Battles War Simulations Rank-Ordered Competitions Gambling
    • Here’s Another Kind of Game a structured experience with rules and goals that’s fun to play together* * Source: The Player’s Journey (forthcoming)
    • We are partners Non-Zero-Sum Game Win-Win Lose-Lose
    • Martial Arts Charity Walk Double Dutch Pictionary
    • Three Disruptive Trends re-shaping the gaming industry Why Should We Care?
    • Trend #1: Ubiquitous Connected Devices platform disruption
    • Source: DFC Global In 2014, PC revenue surpassed console
    • Source: Digi-Captial Global Games Investment Review All growth in general-purpose devices
    • Trend #2: Mainstream, all-ages players
    • 93% of kids 8-13 play games online women 55+ fastest- growing Facebook demo Source: M2 ResearchSource: Inside Facebook
    • Trend #3: mutual entertainment / UGC Content disruption
    • where is the Blue Ocean in this shifting landscape? winning Together
    • Battle Zombie Hoards Together
    • Fight-n-Heal Together
    • Regulars need fresh content/activities/challengesSolve Puzzles Together
    • Explore Ancient Ruins Together
    • Make Music Together
    • Dance Together
    • Regulars need fresh content/activities/challenges Build Virtual Cities Together
    • Regulars need fresh content/activities/challengesDo Real-World Science Together
    • Fund a Game Together
    • “In first week of 2014, $400k paid out content creators” Source: Valve Create an Economy Together
    • The Coop Revolution is Here* *it’s just not evenly distributed
    • 7 Rules for Coop Design 1. Compete with the System
    • Tackle protein-folding science puzzles
    • Regulars need fresh content/activities/challengesSurvive the Night to Learn the Basics
    • Join Forces to Fund a Project
    • 7 Rules for Coop Design 1. Compete with the System 2. Shared Outcomes
    • 3D puzzles in 2-player co-op
    • Shared Score in 2-Player Coop
    • Self-organized Puzzle-Solving Team
    • 7 Rules for Coop Design 1. Compete with the System 2. Create Shared Outcomes 3. Inter-dependant Roles
    • Drums, Bass, Guitar, Vocals
    • Fighters & Healers
    • Dedicated Players earn ability to judge & punish bad behavior Judges & Enforcers
    • Regulars need fresh content/activities/challenges Expert players fill community curation & leadership roles Writers & Editors
    • 7 Rules for Coop Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Coop Social Gestures
    • Mutual Recharging
    • Coordinated Movements
    • Hug & High-5
    • Kudos for Teamwork
    • 7 Rules for Coop Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Coop Social Gestures 5. Shared Resources
    • Regulars need fresh content/activities/challengesShared (Mutable) Environment
    • Shared SuperPowers If you’re near someone you both fly longer & further
    • Remixable Action Figures If your friend comes over, you can re-mix pieces
    • 7 Rules for Coop Design 1. Compete with the System 2. Shared Outcomes 3. Inter-dependant Roles 4. Coop Social Gestures 5. Shared Resources 6. Non-Zero Stats & Spotlights
    • Community Stats
    • Collective Achievement
    • Regulars need fresh content/activities/challengesTopical Spotlights
    • progress badges earned by a group, rather than individuals Clan Emblems
    • Medic Achievement Earned during 4-player co-op if you revive everyone
    • 7 Rules for Coop Design 1. Compete with the System 2. Shared Goals & Outcomes 3. Inter-dependant Roles 4. Coop Social Gestures 5. Shared Resources 6. Non-Zero Stats & Spotlights 7. User-generated Content
    • addictive streams of bite-size content
    • Regulars need fresh content/activities/challengesSkyscapers & Cities to Explore Don’t need to play the game to see the results – thanks, YouTube!
    • Player-created Items to purchase earn $$ by creating in-game wearables
    • Creative Videos to Watch
    • Once upon a time...
    • ... a girl had a transformative experience...
    • ... and they played happily ever after
    • Not everyone is motivated by zero-sum mechanics
    • Games shape how we see the world Seize the opportunity Think Co-op First
    • Team Co-op Dan Cook @danctheduck Michael Molinari @OneMrBean Chelsea Howe @manojalpa Amy Jo Kim @amyjokim Sandie Richards @sandierichards shout-out to my co-conspirators