Slideshare.net (beta)

Slide 1: Putting the Fun in Functional II Power to the Players Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.

Slide 2: ShuffleBrain Smart games for social networks (details soon to come…)

Slide 3: First, some terminology…

Slide 4: What is Social Media?

Slide 5: player-created content

Slide 6: player-created content + social infrastructure

Slide 7: player-created content + social infrastructure + sharing tools

Slide 8: What is a Game?

Slide 9: Formal Definition a s ys te m in which players engage in an a r t if ic ia l c o n f lic t , defined by r u le s , that results in a q u a n t if ia b le o u tc o m e * *from Rules of Play by Eric Zimmerman and Katie Salen

Slide 10: Informal Definition a s t r u c t u r e d e x p e r ie n c e with r u le s and g o a ls that’s f u n

Slide 11: Games tap into our primal response patterns

Slide 12: Games engage us in flow

Slide 13: What are Game Mechanics? the systems and features that make games fun, compelling and addictive

Slide 14: Game Mechanics for Social Media 1. Collecting

Slide 15: Show me your stuff!

Slide 16: Game Mechanics for Social Media • Collecting • Points

Slide 17: Social Points are given by other players

Slide 18: Game Mechanics for Social Media • Collecting • Points • Feedback

Slide 19: Feedback accelerates mastery and adds fun

Slide 20: Game Mechanics for Social Media • Collecting • Points • Feedback • Exchanges

Slide 21: Exchanges are structured social interactions basic, primal form of social engagement

Slide 22: Implicit vs Explicit Exchanges QuickTimeﾪ and a TIFF (Uncompressed) decompressor are needed to see this picture. “Add Friend” is explicit comments are implicit

Slide 23: Game Mechanics for Social Media • Collecting • Points • Feedback • Exchanges • Customization

Slide 24: Character Customization

Slide 25: Interface Customization

Slide 26: Game Mechanics + Social Media = the future of networked entertainment???

Slide 27: Power to the Players key trends in networked entertainment

Slide 28: Key Trends in Networked Entertainment Social Game Mechanics

Slide 29: Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech

Slide 30: Key Trends in Networked Entertainment Social Game Mechanics Accessible Tech Syndication* * the supply of material for reuse and integration with other material

Slide 31: Case Study: YouTube

Slide 32: Game Mechanics: Collecting

Slide 33: Game Mechanics: Points

Slide 34: Game Mechanics: Feedback

Slide 35: Game Mechanics: Exchanges video response to a posted video video response to a video response

Slide 36: Game Mechanics: Customization

Slide 37: Accessible Tech easy to upload videos using a variety of formats and devices

Slide 38: Syndication

Slide 39: Case Study: Twitter

Slide 40: Game Mechanics: Collecting

Slide 41: Game Mechanics: Points Differentiate between friends and followers

Slide 42: Game Mechanics: Exchanges

Slide 43: Accessible Tech Can send and receive messages via SMS, IM, or website

Slide 44: Syndication

Slide 45: Case Study: FaceBook

Slide 46: Game Mechanics: Collecting

Slide 47: Game Mechanics: Points

Slide 48: Game Mechanics: Exchanges

Slide 49: Game Mechanics: Exchanges

Slide 50: Game Mechanics: Customization

Slide 51: Accessible Tech

Slide 52: Internal Syndication* * the supply of material for reuse and integration with other material

Slide 53: if game mechanics + social media = the future of networked entertainment…

Slide 54: if game mechanics + social media = the future of networked entertainment… …how can we prepare?

Slide 55: How to Prepare for the Future Use game mechanics as appropriate Start small: co-evolve your game in partnership with your players Build content-sharing networks Make it easy for players to create, share, rate and discuss content Leverage standard data formats Build around widely accessible formats - XML, SMS, voting, etc. Design cross-platform services Meet your players where they are; put your data ON THE NETWORK Prepare for syndication enable Widgets; open your API; encourage third-party clients

Slide 56: Thank You! amyjo@shufflebrain.com Amyjokim on Twitter ShuffleBrain on FaceBook