Fun in Functional 2009
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Fun in Functional 2009

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  • Full Name Full Name Comment goes here.
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  • thats really cool... may be you like this one as well http://www.studmate.com
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  • This is a great presentation! Wow what a great find. I have long been seeing Google search as a gaming platform and certainly see the similarity of social media and gaming - but putting the bits and pieces together into a presentation makes everything apparent and digestable.

    Thanks for posting this!
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  • Check out my site as well, http://www.l3ab.net
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  • Great Presentation, Amy Jo...

    What about ability to discover new things? Eg. Like discovering interesting new things from facebook feed or twitter feed etc. Isn't that an important elements of games?

    Thanks, Jitendra
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  • Amy jo - thanks for adding this presentation and joining the to our web3.0 group!
    http://www.slideshare.net/group/web30

    I found it very helpful for our 'gameplay' design for klatcher. We will have Klatcher Credits used in many of the ways you described. Good job in capturing the gaming mechanics!

    Johannes
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Fun in Functional 2009 Fun in Functional 2009 Presentation Transcript

  • Putting the Fun in Functional Applying Game Mechanics to Social Media Amy Jo Kim, Ph.D. CEO, ShuffleBrain Inc.
  • First, some terminology…
  • What is Social Media?
  • What is Social Media? player-created content
  • What is Social Media? player-created content social infrastructure
  • What is Social Media? player-created content social infrastructure tools for sharing
  • What is a Game?
  • Formal Definition a system in which players engage in an artificial conflict , defined by rules , that results in a quantifiable outcome * *from Rules of Play by Eric Zimmerman and Katie Salen
  • Informal Definition a structured experience with rules and goals that’s fun
  • Games tap into our primal response patterns
  • Games engage us in flow
  • What are Game Mechanics? the systems and features that make games fun , compelling and addictive
  • Game Mechanics for Social Media
    • Collecting
  • Show me your stuff! Impressive Collection = Bragging Rights
  • The Power of Completing a Set only X more to go…
  • Game Mechanics for Social Media
    • Collecting
    • Points
  • Game Points are given by the system
  • Social Points are given by other players
  • Redeemable Points drive Loyalty Southwest Airlines simpler Frequent Flyer points Drugstore.com Dollars earn while you shop
  • Leaderboards drive player behavior… … and express community values
  • Levels punctuate the game experience… … and unlock new powers and access
  • Game Mechanics for Social Media
    • Collecting
    • Points
    • Feedback
  • Feedback accelerates mastery…
  • … and adds fun
  • Social feedback drives engagement
  • Game Mechanics for Social Media
    • Collecting
    • Points
    • Feedback
    • Exchanges
  • Exchanges are structured social interactions basic, primal form of social engagement
  • Social Exchanges can be explicit…
  • … or implicit (i.e. emergent)
  • Some social environments have both comments are implicit “ Add Friend” is explicit
  • Game Mechanics for Social Media
    • Collecting
    • Points
    • Feedback
    • Exchanges
    • Customization
  • Character Customization
  • Interface Customization
  • How is Social Media influencing Games?
  • Trends in Social Media
    • Accessible
  • Trends in Social Media
    • Accessible
    • Recombinant
  • Trends in Social Media
    • Accessible
    • Recombinant
    • Syndicated
  • Case Study: Youtube
  • What do you collect?
  • How do you earn points?
  • How do you get feedback?
  • Where do you have exchanges?
  • How do you customize your experience?
  • Is the service accessible?
  • Are the data objects recombinant?
  • Can the service be syndicated?
  • Case Study: Twitter
  • What do you collect?
  • How do you earn points?
  • How do you get feedback?
  • Where do you have exchanges?
  • Can you customize your experience?
  • Is the service accessible?
  • Are the data objects recombinant?
  • Can the service be syndicated?
  • Case Study: PhotoGrab
  • What do you collect? awards, games played and created
  • How do you earn points? playing games, improving your skill, creating popular games
  • How do you get feedback? in-game (score and rating), meta-game (stats and notifications)
  • Where do you have exchanges? comments, notifications
  • Can you customize your experience? Customized game skins and data feeds
  • Is the service accessible? EZ game UI and game creation
  • Are the data objects recombinant? Recombinant games and game objects
  • Can the service be syndicated? RSS feeds, widgets
  • What do YOU think about the intersection of games and social media? Join the discussion at http://shufflebrain.com
    • @
    Thank You – Any Questions? [email_address] @amyjokim (Twitter) Amy Jo Kim (FaceBook)