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Penguin Book Cover
Amy-Jane Patrick
“Design a striking cover design that is well executed,
has an imaginative concept, an original interpretation of
the brief...
“Design a striking cover design that is well executed,
has an imaginative concept, an original interpretation
of the brief...
What do the covers tell me?
•
•
•
•

Specific clothing shown
Dark, grey-tone colours
No faces are seen
Basic typography, lo...
What do the covers tell me?
What do the covers tell me?
•
•
•
•

Dressed in a specific clothing
style
Images of teen boys - their
stances, facial expre...
Initial Brainstorm
Stereotypes

Drive In
“souped up”

Tobacco

Teens

Cars

Appearance

50’s/60’s

The Outsiders
Family
Ri...
1960’s graphic design
Initial
Doodles
Significant Events in the Book
Escaping the fire, helping
the kids

Church fire

Johnny dying
the “rumble”
Ponyboy has his
h...
A rivalry/comparison theme
Greasers

Socs

East side
“Souped Up”

West side
Mustangs

Poor

Rich

Leather Jackets

Smart s...
A rivalry/comparison theme

Fence suggesting
‘division’
See the big city behind. What
a greaser can’t have/wants

Penning ...
A rivalry/comparison theme
From the book - “You can see it from the
East Side too”. The idea that the sun sets
on both sid...
Turning the knife into a logo
!

Blood instead of water
Suggests a
significance to the
fountain and a
relation to blood

A ...
An event that occurs is
‘newsworthy’
Gives a suggestion on the
location and era
Title of the book
scribbled over a
newspaper

An extract of a
newspaper that’s
been ripped out

Screwed up
newspaper artic...
Ripped edges:
disregard, broken

Simulated Graffiti: a
feeling of not
caring, rebellion,
disregard
Ripped newspaper article stamped with “logo” of The
Outsiders in a graffiti/destroyed style.
Vanessa Fung
1960’s America
inspired design
•
•
•

Current trend
Nostalgic feel
Mixed with grey
tones
Retro design style

•
•
•
•

Muted colours
Shapes and illustrations - vectors
Very strong font choices
Significant imagery
The Outsiders in Tulsa
Amy's Presentation
Amy's Presentation
Amy's Presentation
Amy's Presentation
Amy's Presentation
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Amy's Presentation

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Transcript of "Amy's Presentation"

  1. 1. Penguin Book Cover Amy-Jane Patrick
  2. 2. “Design a striking cover design that is well executed, has an imaginative concept, an original interpretation of the brief, a strong use of typography and clearly places the book in it’s market”
  3. 3. “Design a striking cover design that is well executed, has an imaginative concept, an original interpretation of the brief, a strong use of typography and clearly • 1 of 2 books places the book in it’s market” • “Visual Communication” • A2 poster adaption • Branding Guideline • Penguin brief restrictions
  4. 4. What do the covers tell me? • • • • Specific clothing shown Dark, grey-tone colours No faces are seen Basic typography, lower-case lettering for the book title.
  5. 5. What do the covers tell me?
  6. 6. What do the covers tell me? • • • • Dressed in a specific clothing style Images of teen boys - their stances, facial expressions Graffitied, brick wall Title - black on white, font choice, surrounding. British American
  7. 7. Initial Brainstorm Stereotypes Drive In “souped up” Tobacco Teens Cars Appearance 50’s/60’s The Outsiders Family Rivalry Law Street corners Broken families Division “switchblade” Police “skin fighting” Arresting
  8. 8. 1960’s graphic design
  9. 9. Initial Doodles
  10. 10. Significant Events in the Book Escaping the fire, helping the kids Church fire Johnny dying the “rumble” Ponyboy has his head dunked in water fountain Significant Events Jumping off a train Johnny kills Bob (a soc) Ponyboy pulling a knife out at school Johnny & Ponyboy on the run Ponyboy dyes his hair
  11. 11. A rivalry/comparison theme Greasers Socs East side “Souped Up” West side Mustangs Poor Rich Leather Jackets Smart shirts Looked down on Respected Streetwise Less so Carry knives Wreck houses
  12. 12. A rivalry/comparison theme Fence suggesting ‘division’ See the big city behind. What a greaser can’t have/wants Penning the two against each other. Who’s better than who? Different/clashing territories?
  13. 13. A rivalry/comparison theme From the book - “You can see it from the East Side too”. The idea that the sun sets on both sides of the city. • • • • • • • • Cast a shadow over the divide Silhouettes The knife connotes: Violence Death Murder Hurt A divide It’s the cause of the problem
  14. 14. Turning the knife into a logo ! Blood instead of water Suggests a significance to the fountain and a relation to blood A stamp, a scribble Official Childlike - suggests age of characters? Over something?
  15. 15. An event that occurs is ‘newsworthy’ Gives a suggestion on the location and era
  16. 16. Title of the book scribbled over a newspaper An extract of a newspaper that’s been ripped out Screwed up newspaper article in the concrete
  17. 17. Ripped edges: disregard, broken Simulated Graffiti: a feeling of not caring, rebellion, disregard
  18. 18. Ripped newspaper article stamped with “logo” of The Outsiders in a graffiti/destroyed style.
  19. 19. Vanessa Fung 1960’s America inspired design
  20. 20. • • • Current trend Nostalgic feel Mixed with grey tones
  21. 21. Retro design style • • • • Muted colours Shapes and illustrations - vectors Very strong font choices Significant imagery
  22. 22. The Outsiders in Tulsa
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