Hiring in the Social Media Age (FILM260-AmyZhu)


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Hiring in the Social Media Age (FILM260-AmyZhu)

  1. 1. Hiring in theSocial Media AgeCreated by Amy Zhu
  2. 2. The traditional methods of hiring areevolving with the rise of social media.Photo: mkhmarketing, Flickr
  3. 3. Resumes and interviewsare not the only thingsemployers are looking for now.Photo: Google Images
  4. 4. Some employers arenow looking atapplicants’ socialpresence as wellPhoto: Google Images
  5. 5. Companies areincreasingly relyingon social networkssuch as LinkedIn,video profiles andonline quizzes togauge candidates’suitability for a job.Photo: Eric Flexyourhead, FlickrSource: Rachel EmmaSilverman, WSJ
  6. 6. “A recent employer study reveals that 91%of employers use social networking sites toscreen employees.”Photo: marcomagrini, Flickr Source: The Reppler
  7. 7. “The paper resume is dead.The Web is your resume.Social networks are yourmass references.”- Vala AfsharPhoto: MDGovPics, Flickr Source: Bruce Horovitz, USA Today
  8. 8. Aaron Biebert, a commercial director fromMilwaukee, hired a social media coordinatorbased on 40 public tweets –with noin-personinterviewat all.Photo: Maya Zankoul Source: Bruce Horovitz, USA Today
  9. 9. Still, there are some jobs wheretweets will never replace resumesand eye-to-eye interviews,such as a CEO position.Photo: GoogleImages
  10. 10. So how can applicantsacclimate to changinghiring methods?Photo: Daniel Horacio Agostini, Flickr
  11. 11. That depends on how you want to presentyourself to employers –Photo: Rodrigo Baptista, Flickr
  12. 12. “[...] if you want to be found by recruitersand have recruiters know who you are,you should be on LinkedIn.”- Michelle KedemPhoto: Google Images Source: Allison Cheston, Forbes
  13. 13. “If we are staffing for a recruiting orsales/marketing/business development role,then it is a big red flag if a candidate haseither no profile or a limited profile with alow number of connections.”- Lashbrook ColbyPhoto: Google Images Source: Allison Cheston, Forbes
  14. 14. Of the 91% of employers whodo use social networkingsites to screen employees,76% use Facebook, 53% useTwitter, and 48% useLinkedIn.Photo: Google Images Source: The Reppler
  15. 15. Jobseekers now have to focus on theirsocial media profiles, on top of how topresent themselves in person.Photo: Life Dreams Solutions, Google Images
  16. 16. Most of the recent jobseekers suggestedadvocating defensive strategies:-tightening privacy settings-deleting potentially distasteful content-and heavily screening status updatesPhoto: baboon™, Flickr Source: Daniel Gulati, Huffington Post
  17. 17. However, 68% ofemployers have hiredcandidates based onfavourable online profiles.Photo: Peter Gerdes, Flickr Source: Daniel Gulati, Huffington Post
  18. 18. This suggests that a completely new set ofstrategies, such as established transparency,personal brand, and authenticity, are fastbecoming the keys to success in today’scompetitive job search.Photo: pshutterbug, Flickr Source: Daniel Gulati, Huffington Post
  19. 19. There are five steps toclimb the Ladder of SocialIdentity- clean up- curate- interact- promote- createget rid of anything that willadversely affectemployment chances!carefully decidewho you’ll let init’s a two way street –talk to others!by promoting other people’scontent, you are expandingyour audience.make blog posts, tweets, andother content in your targetindustryPhoto: Esther Gibbons, FlickrSource: Daniel Gulati, Huffington Post
  20. 20. Social media is here to stay so seizethe opportunity to create anauthentic identity online and putforth your virtual best.Photo: Google Images
  21. 21. All images are under the CreativeCommons license and sourced fromFlickr. Other images, as stated, aresourced from Google Images.Photo: Diego Sevilla Ruiz, Flickr
  22. 22. Facts are sourced from:No More Résumés, Say Some Firms – Wall Street Journalhttp://online.wsj.com/article/SB10001424052970203750404577173031991814896.htmlTweets, not résumés, are trending #icymi – USA Todayhttp://www.usatoday.com/story/money/business/2013/02/15/twitterviews-resumes/1919305/Put Forth Your Virtual Best – Huffington Posthttp://www.huffingtonpost.com/daniel-gulati/put-forth-your-virtual-be_b_1508067.htmlRecruiters Say: Avoid LinkedIn At Your Peril – Forbeshttp://www.forbes.com/sites/work-in-progress/2012/05/11/recruiters-say-avoid-linkedin-at-your-peril/Job Screening With Social Networks – The Repplerhttp://reppler.files.wordpress.com/2011/09/reppler-infographic-job-screening-with-social-networks2.jpgPhoto: Melanie Cook, Flickr