Pimpin' [Software Projects] Ain't Easy
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Pimpin' [Software Projects] Ain't Easy

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Even if you don't agree with evil marketing, you want people to use your stuff. Right? Right. That's why you shared it with the world in the first place. Whether it's open source or commercial, you ...

Even if you don't agree with evil marketing, you want people to use your stuff. Right? Right. That's why you shared it with the world in the first place. Whether it's open source or commercial, you should do right by your project by pimping it effectively.

Compares the marketing copy of Prototype.js vs JQuery as a case study. (Prototype is losing marketshare to JQuery and really needs an overhaul.)

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Pimpin' [Software Projects] Ain't Easy Presentation Transcript

  • 1. pimpin' ain't easy software product marketi—GAHHH
  • 2. but i don't sell anything
  • 3. ideas tools projects practices philosophy
  • 4. reknown clients respect influence opportunity
  • 5. purpose community
  • 6. friends.
  • 7. so i have this thing... and nobody loves it like i do
  • 8. nobody even uses it :(
  • 9. you couldn't even sell a dog a bone.
  • 10. NEWSFLASH! you're doin' it wrong
  • 11. FEATURES vs BENEFITS
  • 12. FEATURES • class-driven development • cross-browser support • ajax
  • 13. BENEFITS • "ease development" • "unique" • "easy-to-use toolkit" • "nicest Ajax library"
  • 14. BZZZZZZZZT! THEY'RE doin' it wrong
  • 15. BENEFITS • "ease development" • "unique" • "easy-to-use toolkit" • "nicest Ajax library" these are actually FEATURES in disguise
  • 16. feature noun 1 a distinctive attribute or aspect of something : safety features like dual air bags. features describe the THING
  • 17. "ease development" think again
  • 18. "ease development" that's a benefit think again isn't it?
  • 19. "ease development" that's a benefit think again isn't it?
  • 20. OMFGZ WOULDN'T IT BE AWESOME IF... the "BENEFIT" litmus test
  • 21. OMFGZ I WANT EASED DEVELOPMENT
  • 22. OMFGZ I WANT EASED DEVELOPMENT
  • 23. omfg wouldn't it be awesome if... this took half the time
  • 24. omfg wouldn't it be awesome if... I could enjoy doing this
  • 25. omfg wouldn't it be awesome if... I felt like an ass-kicking ninja
  • 26. ideas FEATURES tools projects practices philosophy
  • 27. Level 1 reknown BENEFITS clients respect influence opportunity
  • 28. friends Level 2 BENEFITS community
  • 29. purpose. Level 26 BENEFITS
  • 30. BENEFITS always boil down to I want to feel good about myself
  • 31. Be the "I Rule! " product, not the "This thing I bought does everything, but I suck!" product. kathy sierra
  • 32. guilt insecurity anxiety loneliness feeling stupid helplessness Anti-Benefits
  • 33. powerless- overwhelm ness confusion feeling clueless Caused by Software
  • 34. Use me, and you will kick ass at...
  • 35. merely OK, but better than Prototype Use me, and you will kick ass at...
  • 36. BENEFITS • "ease development" • "unique" • "easy-to-use toolkit" • "nicest Ajax library"
  • 37. BENEFITS • "ease development" • "unique" • "easy-to-use toolkit" • "nicest Ajax library" mushy, meaningless words
  • 38. My date last night... He was nice! And unique!
  • 39. BENEFITS "ease development" Get a lot of shit done Learn to love JavaScript Not hate client-side stuff
  • 40. BENEFITS "ease development" Use the skills you already know (like Ruby Enumerables) Get more done, with less learning & wafflings
  • 41. BENEFITS "ease development" Y can kick ass at JavaScript ou
  • 42. BENEFITS "ease development" Y can kick ass at JavaScript ou And if it doesn't make you feel so stupid and/or out of your element, you'll stop bitching about it. Which means you'll be happier And so will we. .
  • 43. BENEFITS "easy-to-use " Total bullshit
  • 44. And he was so easy-to-use!
  • 45. BENEFITS "nicest Ajax library" Master the whole enchilada Don't bother to learn numeric success/fail codes Gee, it's like a real language.
  • 46. BENEFITS "nicest Ajax library" Feel like an Ajax god
  • 47. BENEFITS • Learn to love JavaScript •Achieve fancy Ajax shit without bullshit •Do cooler shit, faster with less , bull •Level up—using your prior programming skillz
  • 48. Hey, I did something awesome with Prototype.
  • 49. Hey, I did something awesome with Prototype.