Pimpin' [Software Projects] Ain't Easy

pimpin' ain't easy software product marketi—GAHHH

but i don't sell anything

ideas tools projects practices philosophy

reknown clients respect influence opportunity

purpose community

friends.

so i have this thing... and nobody loves it like i do

nobody even uses it :(

you couldn't even sell a dog a bone.

NEWSFLASH! you're doin' it wrong

FEATURES vs BENEFITS

FEATURES • class-driven development • cross-browser support • ajax

BENEFITS • "ease development" • "unique" • "easy-to-use toolkit" • "nicest Ajax library"

BZZZZZZZZT! THEY'RE doin' it wrong

BENEFITS • "ease development" • "unique" • "easy-to-use toolkit" • "nicest Ajax library" these are actually FEATURES in disguise

feature noun 1 a distinctive attribute or aspect of something : safety features like dual air bags. features describe the THING

"ease development" think again

"ease development" that's a benefit think again isn't it?

OMFGZ WOULDN'T IT BE AWESOME IF... the "BENEFIT" litmus test

OMFGZ I WANT EASED DEVELOPMENT

omfg wouldn't it be awesome if... this took half the time

omfg wouldn't it be awesome if... I could enjoy doing this

omfg wouldn't it be awesome if... I felt like an ass-kicking ninja

ideas FEATURES tools projects practices philosophy

Level 1 reknown BENEFITS clients respect influence opportunity

friends Level 2 BENEFITS community

purpose. Level 26 BENEFITS

BENEFITS always boil down to I want to feel good about myself

Be the "I Rule! " product, not the "This thing I bought does everything, but I suck!" product. kathy sierra

guilt insecurity anxiety loneliness feeling stupid helplessness Anti-Beneﬁts

powerless- overwhelm ness confusion feeling clueless Caused by Software

Use me, and you will kick ass at...

merely OK, but better than Prototype Use me, and you will kick ass at...

BENEFITS • "ease development" • "unique" • "easy-to-use toolkit" • "nicest Ajax library"

BENEFITS • "ease development" • "unique" • "easy-to-use toolkit" • "nicest Ajax library" mushy, meaningless words

My date last night... He was nice! And unique!

BENEFITS "ease development" Get a lot of shit done Learn to love JavaScript Not hate client-side stuff

BENEFITS "ease development" Use the skills you already know (like Ruby Enumerables) Get more done, with less learning & wafflings

BENEFITS "ease development" Y can kick ass at JavaScript ou

BENEFITS "ease development" Y can kick ass at JavaScript ou And if it doesn't make you feel so stupid and/or out of your element, you'll stop bitching about it. Which means you'll be happier And so will we. .

BENEFITS "easy-to-use " Total bullshit

And he was so easy-to-use!

BENEFITS "nicest Ajax library" Master the whole enchilada Don't bother to learn numeric success/fail codes Gee, it's like a real language.

BENEFITS "nicest Ajax library" Feel like an Ajax god

BENEFITS • Learn to love JavaScript •Achieve fancy Ajax shit without bullshit •Do cooler shit, faster with less , bull •Level up—using your prior programming skillz

Hey, I did something awesome with Prototype.

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Pimpin' [Software Projects] Ain't Easy

by Amy Hoy on Sep 27, 2009

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Pimpin’ [Software Projects] Ain’t Easy — Presentation Transcript