Feminism approach to media studies
Feminist Theory is an outgrowth of the general
movement to empower women worldwide.
Feminism can be defined as a recognition and
critique of male supremacy combined with efforts
to change it.
• A system of patriarchy
• Collection of movement
• Establishing equal rights for women
Definition of feminism
Different kinds of Feminism
• Liberal feminism
Integrate women into it structure
• Radical feminism
focus on the concept of “patriarchy”
• Marxist and socialist feminism
Result of Marxist and Radical
• Cultural feminism
Build women’s own culture instead of
Black and third world feminism
Waves of Feminism
Aim to open opportunity and suffrage for women
Challenge the cult
Anti war and civil rights movements
Dominant argument---sexuality and right
Reduce to object, keep in homes and low paying jobs.
Artifacts used to be associate with male domination
Critiques of the wave model
• Downplay activity between the waves
• Grouping them into three different generations
• Downgrades thinkers
• Association of generation and age with different
Back on the third wave
Use body and sexuality as a tool
to gain profits.
Downplay emotions which make
women seen “weak” instead of
create more profits by individual
Post Feminism and Empowerment
Have ultimate power
Women no longer sex object
Return to traditional feminine roles
Criticism of post feminist ideologies
• Pass on the idea ----choices are infinite
• But limited by factors
• Stores use femininity to sell products.
• More profit-oriented than supportive of postfeminist
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