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演示文稿2

  1. 1. Feminism approach to media studies Alex Amy Camille
  2. 2. Feminist Theory is an outgrowth of the general movement to empower women worldwide. Feminism can be defined as a recognition and critique of male supremacy combined with efforts to change it. • A system of patriarchy • Collection of movement • Establishing equal rights for women Definition of feminism
  3. 3. Different kinds of Feminism • Liberal feminism Integrate women into it structure • Radical feminism focus on the concept of “patriarchy” • Marxist and socialist feminism Result of Marxist and Radical • Cultural feminism Build women’s own culture instead of changing • Eco-feminism Black and third world feminism
  4. 4. Waves of Feminism First wave 19th century Aim to open opportunity and suffrage for women Challenge the cult Second wave 1960’s ----90’s Anti war and civil rights movements Dominant argument---sexuality and right Reduce to object, keep in homes and low paying jobs. Third wave mid 90’s Artifacts used to be associate with male domination
  5. 5. Critiques of the wave model • Downplay activity between the waves • Grouping them into three different generations • Downgrades thinkers • Association of generation and age with different waves. Example.
  6. 6. Post Feminism  Back on the third wave  Use body and sexuality as a tool to gain profits.  Downplay emotions which make women seen “weak” instead of create more profits by individual
  7. 7. Post Feminism and Empowerment  Have ultimate power  Women no longer sex object  Individual choice  Return to traditional feminine roles
  8. 8. Example---video http://www.youtube.com/watch?v=VBmMU_iwe6U
  9. 9. Criticism of post feminist ideologies • Pass on the idea ----choices are infinite • But limited by factors • Stores use femininity to sell products. • More profit-oriented than supportive of postfeminist ideology http://www.youtube.com/watch?v=84SUfl8Yv4k
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