Evaluation Task 5How did you address/attract your audience? Part 2The main target audience for our title sequence/entire film concept was teenage/young adultfemales. Our film was from the romantic drama genre so essentially it would be a film that appealsto girls more anyway. We addressed this through our use of meaning and emotion in the storyline.In our research we conducted a survey to establish the kinds of things the audience wanted from ourfilm so that we could address what they were looking for and what they would best enjoy.We first checked that our genre was up top with the most popular genres to the audience, thenasked questions about preferred content. We learnt that the audience preferred slow paced films
with happy endings, so we decided to have a sad ending to our title sequence which would then setup the main film for a progression towards the happy ending the audience desired. Another thing weasked was their preferment instruments to feature on the soundtrack to the film. The most popularanswer we received for this was acoustic guitar so we catered for this with the score we had writtenand recorded on the instrument for our title sequence.Another way we addressed the audience was through the ways we made the characters relatable.The main characters are teenagers at the present time in the film so because they are of a similarage group to the audience it automatically helps them to connect more with the couple. We madethe costume of the characters casual and simple so that they are portrayed as middle class which ismore relatable to most of the audience. They also held no special traits or features, portraying themsimply as the average British teenager.We then featured lots of traits stereotypically experienced by teenagers such as first love and theemotions felt when it ends, which hopefully most of the audience would have experienced at somepoint in their teen years and will be able to relate to, although presumably not in quite ascatastrophical an end the tragedy of death experienced in the film.