Social Media Tools Amy Hissrich Director, Knowledge Initiatives Connecting Great Ideas and Great People www.asaecenter.org

What is Social Media The old one-way web: The new ‘social’ two-way web: Organization controls the content Organization controls one website Organization & Members Co-create Not just a website-lots of outposts Control is shared (at best) Members/ Customers participate Members/ Customers are receivers

The old one-way web:

The new ‘social’ two-way web:

Why Social Media Your members are likely to already be there (if a tree falls…) Identify prospects and reach new audiences Support existing efforts (photo management, email, etc)

Your members are likely to already be there (if a tree falls…)

Identify prospects and reach new audiences

Support existing efforts (photo management, email, etc)

How can you benefit from social media? A three pronged approach… As we walk through the tools, we’ll provide examples of how you can apply each tenet within the different tools. Listen to your members/customers Engage your members/customers Influence authentically

A three pronged approach…

As we walk through the tools, we’ll

provide examples of how you can apply each tenet within the different tools.

Social Media Tools How much more exactly? Communication Collaboration Community/Networking Blogs Wikis Linked In MicroBlogs (e.g. Twitter) Social Bookmarking Facebook Flickr Social News Sites Ning YouTube More! More! More!

A LOT More! Social Media Tools

Why Social Media: Let’s Talk Market Share (traffic)

Let’s Talk Market Share (Cont’d )

One last thing before the tools… Have clear goals/objectives Identify champions (internal/external) Have an exit strategy Identify measures of success (ROE)

Have clear goals/objectives

Identify champions (internal/external)

Have an exit strategy

Identify measures of success (ROE)

Social Media Tools: Twitter What is it? Popular micro-blogging platform… … wanting an answer to what you’re doing in 140 characters or less

What is it? Popular micro-blogging platform… … wanting an answer to what you’re doing in 140 characters or less

Twitter: Organizational Uses Distribute news and information Identify hashtags (#) for events and topics to encourage the community to participate

Distribute news and information

Identify hashtags (#) for events and topics to encourage the community to participate

More Twitter Create an organizational account or have individual staff accounts? Customize, get involved (answer questions) and be authentic

Create an organizational account or have individual staff accounts?

Customize, get involved (answer questions) and be authentic

Leveraging Twitter for your Website

Twitter Demo Video Twitter can also be configured to update your Facebook page

Tracking Twitter Success

Social Media Tools: Facebook Individuals Groups Fan Pages

Facebook: Individuals

Facebook: Groups & Fan Pages Pages=good for long term Relationships Groups-good for quick/active discussions Source: Search Engine Journal Feature Fan Page Group Hosting a discussion Yes yes Discussion wall, and discussion forum Yes Yes Extra applications added Yes No Messaging to all members Yes Yes Visitor statistics Yes Yes Video and photo public exchange Yes Yes “ Related” event creation and invitation Yes Yes

Facebook: Groups Source: Search Engine Journal Wall Postings: Read comments and listen for industry trends or direct member/customer feedback. Photos help your members connect!

Facebook: Fan Pages Source: Search Engine Journal Read comments and listen for industry trends or direct member/customer feedback.

More Facebook Questions Events in Facebook-pros and cons Messaging in Facebook-pros and cons Staff Policies

Questions

Events in Facebook-pros and cons

Messaging in Facebook-pros and cons

Staff Policies

Social Media Tools: LinkedIn Try a search on your industry…

Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer

Social Media Tools: LinkedIn Groups area-especially updates- keeps the organization in front of the member/customer

More LinkedIn Questions Closed group versus open group? To show jobs or not to show jobs? Staff Policies

Questions

Closed group versus open group?

To show jobs or not to show jobs?

Staff Policies

LinkedIn Groups

LinkedIn Groups

Points of Integration You can integrate an RSS feed to feed your stories (or events or jobs) directly into LinkedIn SlideShare ap lets you integrate your presentations

Social Media Tools: SlideShare It’s like YouTube for Power Point slides…

Social Media Tools: YouTube

Leveraging YouTube for Your Website

Social Media Tools: Flickr Photos can be collected by tag or via a pool

Social Media Tools: Wikis Possible uses Knowledge base Project collaboration Project Management http://www.asaecenter.org/wiki/index.cfm?Page=Wiki

Possible uses

Knowledge base

Project collaboration

Project Management http://www.asaecenter.org/wiki/index.cfm?Page=Wiki

Wikis Factors for consideration How to reward participation How to explain new contribution and collaboration model Exit strategy Identifying champions http://www.asaecenter.org/wiki/index.cfm?Page=Wiki

Factors for consideration

How to reward participation

How to explain new contribution and collaboration model

Exit strategy

Identifying champions http://www.asaecenter.org/wiki/index.cfm?Page=Wiki

Wiki Examples

Putting it Together

Putting it Together

Closing Tips Content plan: which content goes in which vehicle… Be involved and stay authentic…

Content plan: which content goes in which vehicle…

Be involved and stay authentic…

On Last Tip Back to listening… Google alerts—a great way to see what’s working!

Back to listening…

Google alerts—a great way to see what’s working!

Conclusion Explore how the tools work to accomplish your business objectives. What’s right for one organization may not be the right fit for another.

Explore how the tools work to accomplish your business objectives. What’s right for one organization may not be the right fit for another.

Resources Association Social Media wiki: http://www.associationsocialmedia.com Web 2.0 Tools Entry on Associapedia: http://www.asaecenter.org/wiki/index.cfm?Page=Web%202.0%20Tools

Association Social Media wiki: http://www.associationsocialmedia.com

Web 2.0 Tools Entry on Associapedia:

http://www.asaecenter.org/wiki/index.cfm?Page=Web%202.0%20Tools