Organization controls the content Organization controls one website Organization & Members Co-create Not just a website-lots of outposts Control is shared (at best) Members/ Customers participate Members/ Customers are receivers
provide examples of how you can apply each tenet within the different tools.
Listen to your members/customers Engage your members/customers Influence authentically
Social Media Tools How much more exactly? Communication Collaboration Community/Networking Blogs Wikis Linked In MicroBlogs (e.g. Twitter) Social Bookmarking Facebook Flickr Social News Sites Ning YouTube More! More! More!
Facebook: Groups & Fan Pages Pages=good for long term Relationships Groups-good for quick/active discussions Source: Search Engine Journal Feature Fan Page Group Hosting a discussion Yes yes Discussion wall, and discussion forum Yes Yes Extra applications added Yes No Messaging to all members Yes Yes Visitor statistics Yes Yes Video and photo public exchange Yes Yes “ Related” event creation and invitation Yes Yes
Facebook: Groups Source: Search Engine Journal Wall Postings: Read comments and listen for industry trends or direct member/customer feedback. Photos help your members connect!
Facebook: Fan Pages Source: Search Engine Journal Read comments and listen for industry trends or direct member/customer feedback.