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Free and Low Cost Web Tools


Looking for free and low cost tools to extend your website and score some quick wins? From surveys to tools to create online demos, this presentation provides 20 resources that might be just what …

Looking for free and low cost tools to extend your website and score some quick wins? From surveys to tools to create online demos, this presentation provides 20 resources that might be just what you're looking for.

Published in Technology , Design
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  • 1. Effective Ways to Maximize Your Website with Minimal Time and Resources (Quick Wins for your website) January 28, 2009 Connecting Great Ideas and Great People
  • 2. Agenda  Goals and Strategic Direction  Measuring Success  Tools  Visibility  Content  Community  When to Build it and when to Borrow it 1
  • 3. Goals: A hammer is just a hammer  Web tools, free or otherwise, should have Concrete goals and objectives  Measures for success  A direct tie to your web/organizational strategy  Appropriate exit strategies  Once you have a clear vision for what business need you’re trying to solve, the next step is to determine if you can use a readily-available tool or if you need to custom develop. We have some pros and cons of readily available tools to help you make your decision! 2
  • 4. Pros of external tools  Many are low cost or free  Tools often have a low implementation barrier—quick to market  Road tested tools can have planned upgrades extending functionality  Many provide overall solid quality 3
  • 5. Cons of external tools  Service may go down  Typically are difficult to integrate with AMS  Service may be discontinued permanently or changed without your knowledge or control  Some services use the data from your tools or become ad-sponsored 4
  • 6. Is an external tool right for you?  What is the risk if the service is discontinued?  Does the tool need to integrate with your AMS?  If the service decided to charge, would you be willing to budget for it?  Who owns the data and is that a good fit for your organization? 5
  • 7. A basic web technology note, or, how technical do I have to be to make these tools work?  Most of these tools require access to the HTML (or PHP, CFM, etc) file to add code into the <body></body> or <head></head> of a page  How will you know?  Ask your web team or site host 6
  • 8. Another note on the tools in this presentation  The tools selected integrate directly into an association’s website. Several of these are also stand along applications, but our focus is on how these tools can extend the value of your website to your members and visitors 7
  • 9. Ok, enough with the notes already… Let’s get to the tools! 8
  • 10. Forms: Google Docs Web Forms 9
  • 11. Google Docs Web Forms: The Process 10
  • 12. Polling: Polldaddy 11
  • 13. Polling: The Process 12
  • 14. Polling: Polldaddy 13
  • 15. Visibility: Add This Widget  Social Bookmarking for your site Let’s visitors “add this” copy to the social Networking/ Bookmarking Site of their choice. 14
  • 16. Add This Widget: The Process Copy the 4 lines of code and paste between <body> and </body> tags. 15
  • 17. Add This Widget: Reporting Reports tell you:  Overall usage Popular Bookmarking tools Popular content 16
  • 18. Search: Google Search 17
  • 19. Google Search: The Process & Pricing 18
  • 20. Blogs: Movable Type 19
  • 21. Blogs: The Process 20
  • 22. Blogs: Movable Type 21
  • 23. Blogs: WordPress 22
  • 24. Blogs: WordPress 23
  • 25. MicroBlog: Twitter Badges Twitter accounts: Let visitors subscribe to real time updates via Twitter Provide fresh site content Can use account or # to pull in updates 24
  • 26. Twitter Badges: The Process 25
  • 27. Photos: Flickr Badges Flickr accounts: Engage members & visitors by allowing them to upload their photos Provide fresh site content Help staff capture events and more Tip: Before you start, determine if outside image hosting fits within your asset management plans 26
  • 28. Flickr Badges: The Process 27
  • 29. Flickr: Stats 28
  • 30. Audio and Podcasts: Audacity Use a basic microphone Record your tracks Edit as needed Export as MP3 Upload to a web host/server 29
  • 31. Video: YouTube 30
  • 32. Video: YouTube 31
  • 33. Screen Captures and Demos: Jing Create demos or FAQs for visitors and staff. Limit is up to 5 minutes per video 32
  • 34. Jing: The Process Download & install software; click capture Set capture window Select screen cap or video 33
  • 35. PowerPoint: SlideShare Hosts and converts presentation slides Provides interactive content and increases visibility via searches on Share and embed links lets content go viral http://www.slideshare,net 34
  • 36. SlideShare: The Process Upload PPT file Copy embed code and paste into HTML file http://www.slideshare,net 35
  • 37. SlideShare: Stats and Options Stats Presentation pack Lets all slides from a conference show together http://www.slideshare,net 36
  • 38. Maps: Google Maps Help members find your events or chapters or components using Industry standard mapping technology 37
  • 39. Google Maps: The Process Locate the map you want to add to your site in Google Maps Help members find your events or chapters using Industry standard mapping technology ps?hl=en&tab=wl 38
  • 40. Translation: Google Translator Provides system based translations. Pros and cons of system translation: Automatic%20Language%20Translation 39
  • 41. Google Translator: The Process 40
  • 42. Chat: Meebo Host a real time chat around a conference Answer member questions 41
  • 43. Meebo: The Process 42
  • 44. RSS Analytics: FeedBurner Where do you get the feeds?  Most blogging tools have built in feeds (e.g. Moveable Type, WordPress)  Many CMS tools have built in feeds (e.g. Drupal, Joomla) 43
  • 45. FeedBurner RSS: The Process Paste URL of the RSS Feed Get stats (below) Get the ability to create a quick Spring Widget 44
  • 46. FeedBurner RSS: Tracking Provides a trend overview and helps you see what content subscribers are clicking on… 45
  • 47. FeedBurner RSS: SpringWidgets 46
  • 48. Link Checking: Xenu Link Checker Spiders your site and finds your broken links 47
  • 49. Analytics: Google Analytics Provides overall trends, traffic sources, goal funnels, and content drill downs 48
  • 50. Google Analytics: The Process 49
  • 51. Usability: Five Second Test Upload a screen capture of the site you wish to test. Choose from up to 3 possible tests Classic test: participant gets image for 5 seconds and then is asked… 50
  • 52. Five Second Test: The Process …which 5 things they remember about the site 51
  • 53. Five Second Test: Results Basic results: List view Export to CSV Paid reports in development 52
  • 54. Contact information: Peter Hutchins Vice President of Knowledge Initiatives Phone: 202-326-9540 E-mail: Websites: Amy Hissrich Director, Knowledge Initiatives Phone: 202-326-9532 E-mail: Websites: Connecting Great Ideas and Great People