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Free and Low Cost Web Tools

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Looking for free and low cost tools to extend your website and score some quick wins? From surveys to tools to create online demos, this presentation provides 20 resources that might be just what …

Looking for free and low cost tools to extend your website and score some quick wins? From surveys to tools to create online demos, this presentation provides 20 resources that might be just what you're looking for.

Published in Technology , Design
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  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/i7K0s4
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  • 1. Effective Ways to Maximize Your Website with Minimal Time and Resources (Quick Wins for your website) January 28, 2009 Connecting Great Ideas and Great People
  • 2. Agenda  Goals and Strategic Direction  Measuring Success  Tools  Visibility  Content  Community  When to Build it and when to Borrow it 1
  • 3. Goals: A hammer is just a hammer  Web tools, free or otherwise, should have Concrete goals and objectives  Measures for success  A direct tie to your web/organizational strategy  Appropriate exit strategies  Once you have a clear vision for what business need you’re trying to solve, the next step is to determine if you can use a readily-available tool or if you need to custom develop. We have some pros and cons of readily available tools to help you make your decision! 2
  • 4. Pros of external tools  Many are low cost or free  Tools often have a low implementation barrier—quick to market  Road tested tools can have planned upgrades extending functionality  Many provide overall solid quality 3
  • 5. Cons of external tools  Service may go down  Typically are difficult to integrate with AMS  Service may be discontinued permanently or changed without your knowledge or control  Some services use the data from your tools or become ad-sponsored 4
  • 6. Is an external tool right for you?  What is the risk if the service is discontinued?  Does the tool need to integrate with your AMS?  If the service decided to charge, would you be willing to budget for it?  Who owns the data and is that a good fit for your organization? 5
  • 7. A basic web technology note, or, how technical do I have to be to make these tools work?  Most of these tools require access to the HTML (or PHP, CFM, etc) file to add code into the <body></body> or <head></head> of a page  How will you know?  Ask your web team or site host 6
  • 8. Another note on the tools in this presentation  The tools selected integrate directly into an association’s website. Several of these are also stand along applications, but our focus is on how these tools can extend the value of your website to your members and visitors 7
  • 9. Ok, enough with the notes already… Let’s get to the tools! 8
  • 10. Forms: Google Docs Web Forms http://docs.google.com/ 9
  • 11. Google Docs Web Forms: The Process 10 http://docs.google.com/
  • 12. Polling: Polldaddy http://polldaddy.com/ 11
  • 13. Polling: The Process http://polldaddy.com/ 12
  • 14. Polling: Polldaddy http://polldaddy.com/ 13
  • 15. Visibility: Add This Widget  Social Bookmarking for your site Let’s visitors “add this” copy to the social Networking/ Bookmarking Site of their choice. http://www.addthis.com 14
  • 16. Add This Widget: The Process Copy the 4 lines of code and paste between <body> and </body> tags. http://www.addthis.com 15
  • 17. Add This Widget: Reporting Reports tell you:  Overall usage Popular Bookmarking tools Popular content http://www.addthis.com 16
  • 18. Search: Google Search http://www.google.com/sitesearch/ 17
  • 19. Google Search: The Process & Pricing http://www.google.com/sitesearch/ 18
  • 20. Blogs: Movable Type http://www.movabletype.org/ 19
  • 21. Blogs: The Process http://www.movabletype.org/ 20
  • 22. Blogs: Movable Type http://www.movabletype.org/ 21
  • 23. Blogs: WordPress http://wordpress.org/ 22
  • 24. Blogs: WordPress http://wordpress.org/ 23
  • 25. MicroBlog: Twitter Badges Twitter accounts: Let visitors subscribe to real time updates via Twitter Provide fresh site content Can use account or # to pull in updates http://twitter.com/badges 24
  • 26. Twitter Badges: The Process http://twitter.com/badges 25
  • 27. Photos: Flickr Badges Flickr accounts: Engage members & visitors by allowing them to upload their photos Provide fresh site content Help staff capture events and more Tip: Before you start, determine if outside image hosting fits within your asset management plans 26
  • 28. Flickr Badges: The Process http://www.flickr.com/badge.gne http://www.flickr.com/badge.gne 27
  • 29. Flickr: Stats http://www.flickr.com/badge.gne 28
  • 30. Audio and Podcasts: Audacity Use a basic microphone Record your tracks Edit as needed Export as MP3 Upload to a web host/server http://audacity.sourceforge.net/ 29
  • 31. Video: YouTube http://www.youtube.com/ 30
  • 32. Video: YouTube http://www.youtube.com/ 31
  • 33. Screen Captures and Demos: Jing Create demos or FAQs for visitors and staff. Limit is up to 5 minutes per video http://www.jingproject.com/ 32
  • 34. Jing: The Process Download & install software; click capture Set capture window Select screen cap or video http://www.jingproject.com/ 33
  • 35. PowerPoint: SlideShare Hosts and converts presentation slides Provides interactive content and increases visibility via searches on SlideShare.net Share and embed links lets content go viral http://www.slideshare,net 34
  • 36. SlideShare: The Process Upload PPT file Copy embed code and paste into HTML file http://www.slideshare,net 35
  • 37. SlideShare: Stats and Options Stats Presentation pack Lets all slides from a conference show together http://www.slideshare,net 36
  • 38. Maps: Google Maps Help members find your events or chapters or components using Industry standard mapping technology http://maps.google.com/maps?hl=en&tab=wl 37
  • 39. Google Maps: The Process Locate the map you want to add to your site in Google Maps Help members find your events or chapters using Industry standard mapping technology http://maps.google.com/ma ps?hl=en&tab=wl 38
  • 40. Translation: Google Translator Provides system based translations. Pros and cons of system translation: http://www.asaecenter.org/wiki/index.cfm?Page= Automatic%20Language%20Translation 39
  • 41. Google Translator: The Process http://translate.google.com/translate_tools 40
  • 42. Chat: Meebo Host a real time chat around a conference Answer member questions http://www.meebo.com/rooms 41
  • 43. Meebo: The Process http://www.meebo.com/rooms 42
  • 44. RSS Analytics: FeedBurner Where do you get the feeds?  Most blogging tools have built in feeds (e.g. Moveable Type, WordPress)  Many CMS tools have built in feeds (e.g. Drupal, Joomla) http://www.feedburner.com 43
  • 45. FeedBurner RSS: The Process Paste URL of the RSS Feed Get stats (below) Get the ability to create a quick Spring Widget http://www.feedburner.com 44
  • 46. FeedBurner RSS: Tracking Provides a trend overview and helps you see what content subscribers are clicking on… http://www.feedburner.com 45
  • 47. FeedBurner RSS: SpringWidgets http://www.springwidgets.com 46
  • 48. Link Checking: Xenu Link Checker Spiders your site and finds your broken links home.snafu.de/tilman/xenulink.html 47
  • 49. Analytics: Google Analytics Provides overall trends, traffic sources, goal funnels, and content drill downs http://www.google.com/analytics 48
  • 50. Google Analytics: The Process http://www.google.com/analytics 49
  • 51. Usability: Five Second Test Upload a screen capture of the site you wish to test. Choose from up to 3 possible tests Classic test: participant gets image for 5 seconds and then is asked… http://www.fivesecondtest.com 50
  • 52. Five Second Test: The Process …which 5 things they remember about the site http://www.fivesecondtest.com 51
  • 53. Five Second Test: Results Basic results: List view Export to CSV Paid reports in development http://www.fivesecondtest.com 52
  • 54. Contact information: Peter Hutchins Vice President of Knowledge Initiatives Phone: 202-326-9540 E-mail: phutchins@asaecenter.org Websites: www.asaecenter.org Amy Hissrich Director, Knowledge Initiatives Phone: 202-326-9532 E-mail: ahissrich@asaecenter.org Websites: www.asaecenter.org Connecting Great Ideas and Great People