Your SlideShare is downloading. ×
0
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Mobile Tips for Associations
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile Tips for Associations

1,059

Published on

Originally titled 'Associations on the Go' when delivered at the 2010 Great Ideas Conference.

Originally titled 'Associations on the Go' when delivered at the 2010 Great Ideas Conference.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,059
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Highlighting just top stories with link to full site—echoing back 10 tips Ad
  • The number of mobile phone subscribers has risen 70% from 159 million to 270 million in these six years http://techcrunchies.com/text-messaging-volumes-in-usa/
  • Transcript

    • 1. Associations on the Go Tuesday, March 9, 2010 10:00 a.m.-11:15 a.m. Peter Hutchins, VP Knowledge Initiatives Amy Hissrich, Director, Web Strategies Connecting Great Ideas and Great People www.asaecenter.org
    • 2. Overview
      • Define the landscape
      • Tips and best practices
      • How mobile is being used –including by associations
    • 3.
      • New tools, same rules
        • Goals and objectives
        • Target audiences
        • Measures for success
        • Alignment to organizational strategy
          • Like web, mobile crosses departments
      Mobile: A Concept Change
    • 4.
      • PCs and mobile phones are used differently
      • Context matters
      • Mobile is personal
      • Barrier to participation is different
      • Focus on the visitor’s goals
        • What tasks are they most likely to perform via a mobile device
      Mobile: A Concept Change
    • 5. Defining the Landscape: Device Adoption
      • Smart Phones & PDAs: 173.6 Million devices sold in 2008
      • eReaders: By the end of 2010, industry experts predict, 10 million people will be carrying e-readers.
      Source: iSuppli 2008 and Washington Post
    • 6. Smart Phones: Which Ones Matter?
    • 7.
      • Browser-based access via a mobile device
      • Primarily device neutral
      • Can leverage device specific functionality
      • Standard X/HTML, CSS, etc.—HTML 5
      • More mobile web users than desktop web users for the first time in 2008
      The Mobile Web Source: International Telecommunications Union, Oct 2009
    • 8. Access
    • 9. Context in Detail
    • 10.
      • Keep it simple and focused
      • Optimize images—and use images sparingly
      • Detect and redirect to the mobile site
      • Use Correct Markup
      • No Flash—for Now
      Building a Mobile Site—10 Tips
    • 11.
      • 6. Research screen sizes
      • 7. Link to the full version
      • 8. SEO—fewer words
      • 9. Support customization/personalization
      • where applicable
      • 10. Test early and often
      Building a Mobile Site—10 Tips
    • 12. Mobile Screen Resolutions
    • 13.
      • Google Optimizer
      • http://www.google.com/gwt/n
      • Skweezer http://www.skweezer.com
      • Test iPhone: http://testiphone.com/
      Mobile Web Tools
    • 14. Ready.Mobi
    • 15. Association Examples
      • Association Apps/sites are held to the same standard as main news and best selling apps—visitor experience, etc.
    • 16. Examples: ABA Journal Advertising area Link to full site Limited Nav ABA : American Bar Association
    • 17. Examples: ABA Marketplace dot mobi top level domain TXT integration ABA : American Bus Association
    • 18. Examples: Conference Hubs Social Media integration and community
    • 19.
      • Software designed to run on specific platforms
      • Popular platforms include Symbian, Java ME, Andriod, BlackBerry, iPhone OS,
      • Mostly Java, C, or Objective C based
      • Several App Builders on the market
      Mobile Applications
    • 20. Smart Phones: Which Ones Matter?
    • 21. Popular Apps
    • 22. Popular Apps
    • 23. What are people buying?
    • 24. Mobile Apps Factors for Consideration
      • What is the purpose of the app and how does it differ from a mobile version of your website?
      • How will the app benefit your members?
      • Are you using a product that has a mobile app version? If not, is it in the development plans?
      • Can you benefit from an off-the-shelf app builder?
    • 25. Mobile Apps Factors for Consideration
      • Will you charge for your app or specific functionality within the app?
      • Will your app be members only?
      • Is there a role for video?
      • Are you ready for public reviews?
    • 26. Examples: AHA CPR Application
      • “ I had an app that had pre-downloaded all this information about treating wounds. So I looked up excessive bleeding and I looked up compound fracture. So I knew I wasn’t making mistakes, That gave me confidence to treat my wounds properly.” ~ Dan Woolley, Haiti Survivor Earthquake
      Video Integration
    • 27. Examples: My C.A.R. Members Only
    • 28. Examples: CES Expo App Charged for the app
    • 29. Off the Shelf Mobile App Builders Stand alone products no coding required Development frameworks require HTML, Ruby but not Objective C! $20/$500 plus possible monthly fees; these are not endorsed by ASAE & The Center Sweb Apps: Has a non profit button set Build and App: Multi-device w/ calendar, etc Kanchoo: Focuses on news/content App Maker: RSS feeds and social media Rhomobile PhoneGap
    • 30. SMS/Text Messaging
      • Short messages usually between two private mobile phones
      • In 2008 approximately 1.8 billion people are actively texting.
      • Globally, there are twice as many active users of SMS as are active users of email
      • SMS is typically read within an average of 15 minutes after receipt and responded to within 60 minutes
      Source: www.punchkickinteractive.com 2008
    • 31. SMS Subscribers
      • 2003 : 2.1 billion
      • 2004 : 4.7 billion
      • 2005 : 9.8 billion
      • 2006 : 18.7 billion
      • 2007 : 48.1 billion
      • 2008 : 110.4 billion
      Source: http://techcrunchies.com
    • 32. SMS/Text Messaging-Mobile Giving
      • Change in carrier fees has opened up mobile, text to donate, giving as a viable option
      • Fees do still typically apply both in alerts and mobile giving
      • What information do your members need via text?
      • Who is paying the bill for the phone?
    • 33. Text Message Examples
      • Campaigns use micropayments and ease of donating
      • Mobile Marketing Association Guidelines require no
      • more than $5 or $10 donations. Carriers may accept
      • up to 3 donations in most cases.
      • For more than $20-$30 donations, calls or web
      • transactions must be used.
      • Non Profits can use the Mobile Giving Foundation
      • http://mobilegiving.org/?page_id=37
    • 34. Text Message Examples
      • ALA used SMS for ‘Ask a Librarian’ around their conference
      • Users text their questions and volunteer ALA Ambassadors respond on a private website
      • Does not use advertising in SMS
      • Users can follow updates in Twitter and FaceBook
      Source: Mobile Marketer
    • 35. Location Based Services
      • Makes use of mobile devices geographical positioning
      • Mobile users don’t have to specify a zip code
      • GPS is a component
      • Can’t trianglate within a building; e.g. Tradeshow floor.
    • 36. Location Based Services?
      • The next big thing?
      • Around Me FourSquare & Gowalla
    • 37.
      • Mobile sites can usually be measured within your current stats packages
      • How many downloads /updates for your app?
      • How many purchases
      • App ratings
      • Mobile giving volume
      • Full web still likely to see more usage
      How Will You Measure Success?
    • 38. Conclusion
      • Mobile is different than regular computing
      • Focus on member needs and how the organization can uniquely fulfill them
      • Context is a key factor
      • Strategy doesn’t change, just can be leveraged in new ways
      • Measuring success is still important
    • 39. eReaders
    • 40. eReaders
    • 41. eReaders Source: Wattpad Global Ebook Metrics Report http://www.wattpad.com
    • 42. eReader Satisfaction
      • 93% percent of e-reader owners are satisfied with their device
      • e-Reader satisfaction isn’t stopping owners from using other devices to fulfill needs and read e-books. Three-in-ten owners say they use at least one other device for reading e-books, such as a PC or a smartphone.
      Source: e-Reader Owners: Attitudes and Usage The NPD Group
    • 43. Association Journals on Kindle
    • 44. Getting on Kindle
      • Amazon takes a percentage
      • Read terms of service carefully
    • 45. Resources
      • Delicious Bookmarks: http://delicious.com/amyhissrich/mobile

    ×