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Content Leaders: Amy Hissrich Peter Hutchins Connecting Great Ideas and Great People www.asaecenter.org Hands on Module:  ...
Why Social Photo and Video? <ul><li>Benefits: </li></ul><ul><ul><ul><ul><li>Increased member and staff engagement </li></u...
Have a Strategy <ul><ul><ul><li>What business goals are you trying to achieve </li></ul></ul></ul><ul><ul><ul><li>How will...
Video: Effective Practices <ul><li>Length: 3-5 Minutes </li></ul><ul><li>Audio: To Mic or Not to Mic and Ambient Sound </l...
YouTube: Creating an Account
Account Considerations <ul><li>Who has access to the account/password? </li></ul><ul><li>What’s the right Gmail Email </li...
YouTube: Account Overview
YouTube: My Videos
YouTube: Upload Video
YouTube: Upload Video Entering keywords, title, and descriptions helps with findability
YouTube: Upload Video
YouTube: Upload Video
YouTube: Channel Settings
YouTube: Channel Settings
YouTube: Channel Settings
YouTube:Stats
YouTube: Video Library
YouTube: Video Library
Examples: IEEE
Examples: BarackObamadotcom
Examples: NRA
YouTube: Demos
YouTube: Video Blog
Flickr: Creating an Account
Account Considerations <ul><li>Who has access to the account/password? </li></ul><ul><li>What’s the right Yahoo! Email </l...
Flickr Account Overivew Email Upload Contacts Activity/Uploads Stats
Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools <ul><li>To resize or not to resize? <...
Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools Entering a  title, description and ta...
Flickr: Get Organized Upload from local networks or memory cards Explore upload tools Entering a  title, description and t...
Flickr: Get Organized <ul><li>Batch Processing </li></ul><ul><li>Batch organizing lets you: </li></ul><ul><ul><li>Add tags...
Flickr: Get Social <ul><li>Create Groups </li></ul>
Flickr: Get Social <ul><li>Create Groups: Setting Privacy for the Group </li></ul>
Flickr: Get Social <ul><li>Create Groups: Display to non-group members </li></ul>
Flickr: Get Social <ul><li>Create Groups: What’s in a name </li></ul>
Flickr: Get Social <ul><li>Create Groups: Deleting a group  </li></ul>Leaving group as  the last member lets you delete th...
Flickr: Get Social <ul><li>Create Groups: Pool </li></ul>
Flickr: Get Social <ul><li>Contacts </li></ul>
Flickr: Mapping <ul><li>Create Groups: Geotag your content </li></ul><ul><ul><li>By exact location or map it </li></ul></ul>
Flickr: Stats <ul><li>Daily Aggregate View </li></ul>
Flickr: Stats <ul><li>Referrers and Overall Breakdown  </li></ul>
Addition Items to Consider <ul><li>Flickr versus Facebook </li></ul><ul><li>Signage at Events </li></ul><ul><li>Communicat...
Reuse Flickr Photos: Badges
Examples: Library of Congress
Examples: Smithsonian
Examples: NASA NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-...
Conclusion <ul><li>Content integration/strategy </li></ul><ul><li>Reusable resources </li></ul><ul><li>Be open to change a...
Contact Information Peter Hutchins Vice President, Social Media & Knowledge Initiatives ASAE & The Center for Association ...
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Hands on YouTube and Flickr Tips

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Hands on overview of YouTube and Flickr

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Transcript of "Hands on YouTube and Flickr Tips"

  1. 1. Content Leaders: Amy Hissrich Peter Hutchins Connecting Great Ideas and Great People www.asaecenter.org Hands on Module: Flickr & YouTube November 5, 2009 3:00-3:45
  2. 2. Why Social Photo and Video? <ul><li>Benefits: </li></ul><ul><ul><ul><ul><li>Increased member and staff engagement </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Hosting and asset management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ease of deployment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Reach </li></ul></ul></ul></ul><ul><li>Considerations: </li></ul><ul><ul><ul><ul><li>Which tool is right for you? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rights </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Accessibility </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Vegas rule in reverse </li></ul></ul></ul></ul><ul><ul><ul><ul><li>http://www.youtube.com/watch?v=vPU4awtuTsk </li></ul></ul></ul></ul>
  3. 3. Have a Strategy <ul><ul><ul><li>What business goals are you trying to achieve </li></ul></ul></ul><ul><ul><ul><li>How will you measure success </li></ul></ul></ul><ul><ul><ul><li>How will these tools support other efforts </li></ul></ul></ul><ul><ul><ul><li>What can you reuse </li></ul></ul></ul><ul><ul><ul><li>What is your exit strategy </li></ul></ul></ul>
  4. 4. Video: Effective Practices <ul><li>Length: 3-5 Minutes </li></ul><ul><li>Audio: To Mic or Not to Mic and Ambient Sound </li></ul><ul><li>Selecting and working with participants </li></ul><ul><li>Editing: Taking video to the next level </li></ul>
  5. 5. YouTube: Creating an Account
  6. 6. Account Considerations <ul><li>Who has access to the account/password? </li></ul><ul><li>What’s the right Gmail Email </li></ul><ul><li>Single versus Multiple Account </li></ul><ul><li>508 Compliance </li></ul>
  7. 7. YouTube: Account Overview
  8. 8. YouTube: My Videos
  9. 9. YouTube: Upload Video
  10. 10. YouTube: Upload Video Entering keywords, title, and descriptions helps with findability
  11. 11. YouTube: Upload Video
  12. 12. YouTube: Upload Video
  13. 13. YouTube: Channel Settings
  14. 14. YouTube: Channel Settings
  15. 15. YouTube: Channel Settings
  16. 16. YouTube:Stats
  17. 17. YouTube: Video Library
  18. 18. YouTube: Video Library
  19. 19. Examples: IEEE
  20. 20. Examples: BarackObamadotcom
  21. 21. Examples: NRA
  22. 22. YouTube: Demos
  23. 23. YouTube: Video Blog
  24. 24. Flickr: Creating an Account
  25. 25. Account Considerations <ul><li>Who has access to the account/password? </li></ul><ul><li>What’s the right Yahoo! Email </li></ul><ul><li>Single versus Multiple Account </li></ul><ul><li>Payment / Do you need a pro account? </li></ul>
  26. 26. Flickr Account Overivew Email Upload Contacts Activity/Uploads Stats
  27. 27. Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools <ul><li>To resize or not to resize? </li></ul>
  28. 28. Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools Entering a title, description and tags Helps others Find your image Tip: Consider adding your URL as a link as part of the description to create inbound links—SEO loves it! <ul><li>Labeling, describing and tagging is key </li></ul>
  29. 29. Flickr: Get Organized Upload from local networks or memory cards Explore upload tools Entering a title, description and tags Helps others Find your image Tip: Consider adding your URL as a link as part of the description to create inbound links—SEO loves it! <ul><li>Sets and Collections </li></ul>Sets and collections are great for navigation and hierarchy and can be used for your signature events/conferences or different topics your photos may cover. Batch organizing makes it easy to quickly add photos to your sets
  30. 30. Flickr: Get Organized <ul><li>Batch Processing </li></ul><ul><li>Batch organizing lets you: </li></ul><ul><ul><li>Add tags </li></ul></ul><ul><ul><li>Set permissions and assign rights </li></ul></ul><ul><ul><li>Add to sets </li></ul></ul><ul><ul><li>Add to groups (and more) </li></ul></ul><ul><li>As a batch without touching </li></ul><ul><li>each photo </li></ul>
  31. 31. Flickr: Get Social <ul><li>Create Groups </li></ul>
  32. 32. Flickr: Get Social <ul><li>Create Groups: Setting Privacy for the Group </li></ul>
  33. 33. Flickr: Get Social <ul><li>Create Groups: Display to non-group members </li></ul>
  34. 34. Flickr: Get Social <ul><li>Create Groups: What’s in a name </li></ul>
  35. 35. Flickr: Get Social <ul><li>Create Groups: Deleting a group </li></ul>Leaving group as the last member lets you delete the group
  36. 36. Flickr: Get Social <ul><li>Create Groups: Pool </li></ul>
  37. 37. Flickr: Get Social <ul><li>Contacts </li></ul>
  38. 38. Flickr: Mapping <ul><li>Create Groups: Geotag your content </li></ul><ul><ul><li>By exact location or map it </li></ul></ul>
  39. 39. Flickr: Stats <ul><li>Daily Aggregate View </li></ul>
  40. 40. Flickr: Stats <ul><li>Referrers and Overall Breakdown </li></ul>
  41. 41. Addition Items to Consider <ul><li>Flickr versus Facebook </li></ul><ul><li>Signage at Events </li></ul><ul><li>Communicating preferred tags </li></ul><ul><li>Archiving / Backup [Flickr Downloadr] </li></ul>
  42. 42. Reuse Flickr Photos: Badges
  43. 43. Examples: Library of Congress
  44. 44. Examples: Smithsonian
  45. 45. Examples: NASA NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ’s photostream, all via tweets to the hashtag,#nasatweetup.
  46. 46. Conclusion <ul><li>Content integration/strategy </li></ul><ul><li>Reusable resources </li></ul><ul><li>Be open to change as these are evolving tools </li></ul><ul><li>Keep monitoring according to defined strategy </li></ul>
  47. 47. Contact Information Peter Hutchins Vice President, Social Media & Knowledge Initiatives ASAE & The Center for Association Leadership [email_address] @PeterHutchins Amy Hissrich Director, Web Strategy ASAE & The Center for Association Leadership [email_address] @ahissrich
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