Content Leaders: Amy Hissrich Peter Hutchins Connecting Great Ideas and Great People www.asaecenter.org Hands on Module: Flickr & YouTube November 5, 2009 3:00-3:45

Why Social Photo and Video? Benefits: Increased member and staff engagement Hosting and asset management Ease of deployment Reach Considerations: Which tool is right for you? Rights Accessibility Vegas rule in reverse http://www.youtube.com/watch?v=vPU4awtuTsk

Benefits:

Increased member and staff engagement

Hosting and asset management

Ease of deployment

Reach

Considerations:

Which tool is right for you?

Rights

Accessibility

Vegas rule in reverse

http://www.youtube.com/watch?v=vPU4awtuTsk

Have a Strategy What business goals are you trying to achieve How will you measure success How will these tools support other efforts What can you reuse What is your exit strategy

What business goals are you trying to achieve

How will you measure success

How will these tools support other efforts

What can you reuse

What is your exit strategy

Video: Effective Practices Length: 3-5 Minutes Audio: To Mic or Not to Mic and Ambient Sound Selecting and working with participants Editing: Taking video to the next level

Length: 3-5 Minutes

Audio: To Mic or Not to Mic and Ambient Sound

Selecting and working with participants

Editing: Taking video to the next level

YouTube: Creating an Account

Account Considerations Who has access to the account/password? What’s the right Gmail Email Single versus Multiple Account 508 Compliance

Who has access to the account/password?

What’s the right Gmail Email

Single versus Multiple Account

508 Compliance

YouTube: Account Overview

YouTube: My Videos

YouTube: Upload Video

YouTube: Upload Video Entering keywords, title, and descriptions helps with findability

YouTube: Upload Video

YouTube: Upload Video

YouTube: Channel Settings

YouTube: Channel Settings

YouTube: Channel Settings

YouTube:Stats

YouTube: Video Library

YouTube: Video Library

Examples: IEEE

Examples: BarackObamadotcom

Examples: NRA

YouTube: Demos

YouTube: Video Blog

Flickr: Creating an Account

Account Considerations Who has access to the account/password? What’s the right Yahoo! Email Single versus Multiple Account Payment / Do you need a pro account?

Who has access to the account/password?

What’s the right Yahoo! Email

Single versus Multiple Account

Payment / Do you need a pro account?

Flickr Account Overivew Email Upload Contacts Activity/Uploads Stats

Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools To resize or not to resize?

To resize or not to resize?

Flickr: Photo Upload Upload from local networks or memory cards Explore upload tools Entering a title, description and tags Helps others Find your image Tip: Consider adding your URL as a link as part of the description to create inbound links—SEO loves it! Labeling, describing and tagging is key

Labeling, describing and tagging is key

Flickr: Get Organized Upload from local networks or memory cards Explore upload tools Entering a title, description and tags Helps others Find your image Tip: Consider adding your URL as a link as part of the description to create inbound links—SEO loves it! Sets and Collections Sets and collections are great for navigation and hierarchy and can be used for your signature events/conferences or different topics your photos may cover. Batch organizing makes it easy to quickly add photos to your sets

Sets and Collections

Flickr: Get Organized Batch Processing Batch organizing lets you: Add tags Set permissions and assign rights Add to sets Add to groups (and more) As a batch without touching each photo

Batch Processing

Batch organizing lets you:

Add tags

Set permissions and assign rights

Add to sets

Add to groups (and more)

As a batch without touching

each photo

Flickr: Get Social Create Groups

Create Groups

Flickr: Get Social Create Groups: Setting Privacy for the Group

Create Groups: Setting Privacy for the Group

Flickr: Get Social Create Groups: Display to non-group members

Create Groups: Display to non-group members

Flickr: Get Social Create Groups: What’s in a name

Create Groups: What’s in a name

Flickr: Get Social Create Groups: Deleting a group Leaving group as the last member lets you delete the group

Create Groups: Deleting a group

Flickr: Get Social Create Groups: Pool

Create Groups: Pool

Flickr: Get Social Contacts

Contacts

Flickr: Mapping Create Groups: Geotag your content By exact location or map it

Create Groups: Geotag your content

By exact location or map it

Flickr: Stats Daily Aggregate View

Daily Aggregate View

Flickr: Stats Referrers and Overall Breakdown

Referrers and Overall Breakdown

Addition Items to Consider Flickr versus Facebook Signage at Events Communicating preferred tags Archiving / Backup [Flickr Downloadr]

Flickr versus Facebook

Signage at Events

Communicating preferred tags

Archiving / Backup [Flickr Downloadr]

Reuse Flickr Photos: Badges

Examples: Library of Congress

Examples: Smithsonian

Examples: NASA NASA held a tweetup, using Flickr-to-Twitter feature. People were able to tweet their questions to the STS-125 shuttle mission crew members and see the crew members as they responded on NASA HQ’s photostream, all via tweets to the hashtag,#nasatweetup.

Conclusion Content integration/strategy Reusable resources Be open to change as these are evolving tools Keep monitoring according to defined strategy

Content integration/strategy

Reusable resources

Be open to change as these are evolving tools

Keep monitoring according to defined strategy

Contact Information Peter Hutchins Vice President, Social Media & Knowledge Initiatives ASAE & The Center for Association Leadership [email_address] @PeterHutchins Amy Hissrich Director, Web Strategy ASAE & The Center for Association Leadership [email_address] @ahissrich