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Mastery Journal Timeline Assignment

Mastery Journal Timeline Assignment

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Mastery journal timeline for amy Mastery journal timeline for amy Presentation Transcript

  • STRATEGIES: E A R N A M A S T E R S D E G R E E I N I N T E R N E T M A R K E T I N G F R O M F U L L S A I L U N I V E R S I T Y N E T W O R K W I T H I N D I V I D U A L S I N T H E I N D U S T R Y K E E P U P - T O - D A T E O N L A T E S T T R E N D S B Y S U B S C R I B I N G T O B L O G S A N D E M A I L N E W S L E T T E R S . Mastery Journal Timeline July 2014 – June 2015
  • July 2014 - Mastery: Personal Development & Leadership Course Goal: To become a master in my field and enhance my leadership skills. Strategies: Become familiar with Lynda.com tutorials. Take the strategies that I read in Robert Greene’s Mastery and apply the ones that resonate the most to my life. Read the article “Top 10 Qualities That Make a Great Leader”. http://www.forbes.com/sites/tanyaprive/2012/12/19/top-10- qualities-that-make-a-great-leader/
  • August 2014 - Internet Marketing Fundamentals Course Goal: Expand my knowledge of the impact the Internet has on a business. Strategies: Take Lynda.com course “Improving SEO Using Accessibility Techniques” with Morten Rand-Hendriksen. Subscribe to the RSS feed for Search Engine Journal Read the ebook, The Link Building Book by Paddy Moogan
  • Sept 2014 - Business Storytelling & Brand Development Course Goal: Improve my creative writing skills and apply them to developing strong storytelling principals. Strategies: Read the article “The Irresistible Power of Storytelling as a Strategic Business Tool”. http://blogs.hbr.org/2014/03/the-irresistible-power- of-storytelling-as-a-strategic-business-tool/ View the video “Writing Marketing Copy” with Ian Lurie on Lynda.com Read the article “3 Branding Lessons From Theme Parks” http://www.ragan.com/Main/Articles/48594.aspx
  • Oct 2014: Internet Consumer Behavior & Analysis Course Goal: To identify what motivates consumers to make (or not make) a purchase based on targeted marketing. Strategies: Read the eBook Big Data Marketing : Engage Your Customers More Effectively and Drive Value by Lisa Arthur. Sign up for the weekly e-newsletter from Duct Taping Marketing. Further study successful Internet marketing campaigns outside of class.
  • November 2014: Web Design & Usability Course Goal: To successfully use SEO in Internet marketing campaigns. Strategies: Utilize what I learn about SEO and apply it to my full time job as I take the course. Watch the Lynda.com video “SEO Fundamentals” with David Booth. Read the article “Maximising Visitors To Your Website” by John Hill http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/
  • December 2014: New Media Marketing Course Goal: To identify which new media marketing platforms will work for a specific company, based on their needs. Strategies: Read the article “7 Social Media Trends for Marketers: New Research” http://www.socialmediaexaminer.com/social-media-trends/ Attend IMMS Webinars Lynda.com course: Mobile Marketing Fundamentals with Michael Becker
  • Jan 2015 - Advanced Internet Marketing Strategies Course Goal: To expand my experience with Internet marketing and learn how global and search engine marketing can be refined into successful campaigns. Strategies: Read the article “What's next for email?; Email pros discuss how social, mobile and dynamic content are changing the channel's future” by Christopher Hosford. http://www.lexisnexis.com.oclc.fullsail.edu:81/hottopics/lnacademic/ Take what I learn about Social Media and email marketing and apply them to my job. Try a free trial of SproutSocial
  • Feb 2015: Advanced Search Engine Optimization Course Goal: Become familiar with new trends in SEO and how they can be applied to increasing a business’s presence online. Strategies: From the IMMS Resource Guide, look further into Marketing Pilgrim. Read the article “Myths & Misconceptions About Search Engines” http://moz.com/beginners-guide-to-seo/myths-and-misconceptions- about-search-engines Lynda.com video: “Improving SEO Using Accessibility Techniques” with Morten Rand-Hendriksen
  • March 2015: Strategic Internet Public Relations Course Goal: Be able to properly and professionally handle any negative remarks on behalf of the company that I will work for. Strategies: Read the eBook, Repped: 30 Days to a Better Online Reputation by Andy Beal Look into taking part in the Google Online Marketing Challenge Read the article “PR Lessons from Weird Al Yankovic” http://www.ragan.com/PublicRelations/Articles/48616.aspx Connect with Full Sail alumni that work in Internet Marketing
  • April 2015 - Web Analytics & Optimization Course Goal: Utilize web metrics to strengthen a company’s marketing goals. Strategies: Take a course in Google Analytics on Lynda.com Read Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg Utilize Google Analytics help section and follow their blog
  • May 2015 - Internet and the Law Course Goal: Apply skills learned about Internet law to make sure a company is following the proper channels. Strategies Read the ebook Communication Law in America by Paul Siegel. Visit sites such as the Federal Trade Commission and other regulatory agencies to become more familiar with Internet laws. Read the article “15 tips about Social Media and the Law” http://www.ragan.com/Main/Articles/47665.aspx
  • June 2015 - Internet Marketing Campaign Development Course Goal: To create extremely successful Internet marketing campaigns by understanding the way consumers think about products. Strategies: With the consumer in mind, test different marketing campaigns at job. Read article 18 Killer Tips To Improve Your Online Marketing Campaignhttp://bloggless.com/im/18-killer-tips-to-improve-your- online-marketing-campaign/ Lynda.com watch “How to Grow Your Email List With Twitter: Marketing Tips” with Justin Seeley
  • Industry Leader Contact Information Kelly Leonard, Digital Marketing Strategist at KLO Associates LLC. Email: kellyleonardtv@gmail.com Charlotte Abbott, Publishing and Media Strategist. Email: abbcha@gmail.com Dave Peck, Global Head of Social Media at PayPal. Email: Dave@nosaminteractive.com David Wallace, founder & CEO of SearchRank. Phone: 623-551-3742 Lori Taylor, REV Media Marketing LLC, radio host, author, social media expert. Phone: 513-334-0605 Julie Joyce, owner of Link Fish Media & co-founder of SEO Chicks. Phone: 336-790-8945
  • Plans for joining clubs & organizations Join the AMA Already a member of the Social Media Networking Club; will become involved within club by posting and participating in discussions. Look into a local Social Media Networking organization in the Baltimore/DC area
  • Innovative Companies & Heroes Follow blogs & social media accounts of: Tech Crunch All Facebook Econsultancy Chris Brogan Brian Solis Seth Godin
  • Full Sail University Community Involvement Joined the Social Media Club and followed them on Facebook and twitter. Join the Entertainment Network Society Join the Creative Writing Club Utilize the Career Development department Spend time on the IMMS page, exploring the FAQ and other useful information on the page.
  • What I’m looking for in a mentor Supportive Knowledgeable about social media and trends Honest, trustworthy Sense of humor Good listener Has connections Available for questions, discussions
  • References Arthur, L. (2014). Big Data Marketing: Engage Your Customers More Effectively and Drive Value. Retrieved from eBook Collection, EC BUS, EBSCO. Retrieved from http://search.ebscohost.com Beal, A. (2014). Repped: 30 Days to a Better Online Reputation. Retrieved from eBook Collection, EC BUS, EBSCO. Retrieved from http://search.ebscohost.com Eisenberg, B. (2008). Always Be Testing: The Complete Guide to Google Website Optimizer. Sybex. Available from http://www.amazon.com Greene, R. (2012). Mastery. New York, NY: Penguin Books. Hosford, C (2013). What’s Next for Email? Email pros discuss how social, mobile, and dynamic content are changing the channel’s future. Retrieved from LexisNexis Academic. Retrieved from www.lexisnexis.com. Moogan, P. (n.d.). The Link Building Book. Available from http://www.linkbuildingbook.com Greene, R. (2012). Mastery. New York, NY: Penguin Books. Siegal, P. (2011). Communication Law in America. Retrieved from eBook Collection, EC BUS, EBSCO. Retrieved from http://search.ebscohost.com