Media Overview
Intela’s Proposition
Consumer proposition

•   Consumers share purchasing preferences and interests with Intela, in exchan...
Market: Email Marketing
      E-mail marketing owes its popularity to a number of advantages!
                            ...
Demographics of our Data
      UK Database:

      Total Database size: 8,000,000
      Average Opening: 5%
      Average ...
Social Media Traffic
•   Social Media has quickly risen to the
    second volume channel for Intela’s lead
    generation
...
Intela Value Process
   Internal Email             Email through            Affiliate Publishers
                         ...
Lead Generation – How do we do it?

                   Rewards Today Membership Platform

                              In...
Clients
Intela’s clients include leading digital agencies and online brands.

  A leading direct response advertising agen...
Case Study: Accident Advice Helpline



  Accident Advice Helpline is the UK’s leading personal injury
       specialist a...
Case Study: AAH

       The Email:

The email creatives have
been optimized by Intela
and the client to produce
versions w...
Case Study: AAH

        The Lead Form:

 AAH have worked with Intela to
 optimize both the quality of the
lead and the pe...
Our Company
  Intela was founded by online marketing and lead generation professionals. Our goal: to build a high
technolo...
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Intela Media Overview

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Intela Media Overview

  1. 1. Media Overview
  2. 2. Intela’s Proposition Consumer proposition • Consumers share purchasing preferences and interests with Intela, in exchange for valuable incentives, targeted marketing and special offers for the goods they want. • The consumers are opted-in and data is kept fresh through regular updates. Client proposition • Intela’s vast database of its opted-in consumers’ behavior and its intelligent CrispAds platform allows for highly targeted campaigns that deliver large volumes of qualified leads for its clients. • Intela’s expertise in delivering qualified leads enables it to operate on a performance basis in exchange for higher bounties per lead. Regulation • Statutory and industry self regulation lead to a much improved consumer experience. 2
  3. 3. Market: Email Marketing E-mail marketing owes its popularity to a number of advantages! Projected Marketing ROI By Channel – Return in $ per $ Spent (2008) • High ROI – E-mail marketing is projected Print Catalogs 7.3 to generate a ROI of 2.26x ($45.65 per dollar) that of non- Telephone 8.6 Marketing email Internet marketing ($20.19 per dollar) in 20081 Non-catalog direct mail 15.6 • Ranked highest for customer Direct Response 17.0 retention3 New spaper Ads • Cost effective Non E-mail Internet 20.2 Marketing • Faster response generation E-mail Marketing 45.7 • Better performance tracking • Efficient brand building tool 0 5 10 15 20 25 30 35 40 45 50 Source: The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the U.S., 2007-2008 Edition, Cowen and Company, the Direct Marketing Association’ 3
  4. 4. Demographics of our Data UK Database: Total Database size: 8,000,000 Average Opening: 5% Average Click Through Rating: 8% Procedure: Single opted in via a site or data capture process Email Specs: dedicated, solus emails Frequency sent: 4x/week eCPM required: $20 The economy demands that marketers look more closely at the return on their marketing decisions. In times like these, email marketing continues to shine through as an excellent investment. It offers marketers a highly engaging, customizable, targeted medium to strengthen customer relationships, drive sales, and increase overall brand experience. —Richard Castellini, CMO, CareerBuilder.com “The recession is forcing marketers to sharpen their focus on tactics that are cost-effective and contribute to the bottom line. This means the Internet is getting more attention, since ROI is usually more measurable online than in traditional media.” –eMarketer
  5. 5. Social Media Traffic • Social Media has quickly risen to the second volume channel for Intela’s lead generation • While on-line communication through social sites hasn’t replaced email, it is an increasingly popular means of communication. • The top 25 social media networks delivered over 155 million unique visitors in February 2008 5
  6. 6. Intela Value Process Internal Email Email through Affiliate Publishers Partners 1st channel of delivery 2nd channel of delivery 3rd channel of delivery Lead Generation Engine Advertising Offer Leads to Advertiser 6
  7. 7. Lead Generation – How do we do it? Rewards Today Membership Platform Intela’s traffic and lead generation platform is based on our proprietary CRISP TECHNOLOGY™. Our system provides our customers with optimized leads and customer delivery through learned behavior. CRISP TECHNOLOGY™ increases ROI by targeting our customers’ advertisements to individuals who are most likely to convert to a lead.
  8. 8. Clients Intela’s clients include leading digital agencies and online brands. A leading direct response advertising agency. In both off-line and on-line, AJI is a leader in putting advertising in the hands of consumers. An integrated online marketing company, with global presence. ValueClick boasts an extensive network of website publishers and over 5000 advertisers. Accident Advice Helpline provides access to justice for victims of accidents following withdrawal of legal aid. The company has helped thousands of clients file claims through them. One of the largest and fastest growing mobile phone retailers in the UK with over 440 stores. 8
  9. 9. Case Study: Accident Advice Helpline Accident Advice Helpline is the UK’s leading personal injury specialist and one of Intela’s exclusive campaigns. We approached AAH with a proposal to deliver traffic to their site on a cost per lead model, and as a result we have delivered Accident Advice Helpline an average of 1000 leads a day with a 20% conversion rate from lead to opened case. Results: We are now the leading provider of leads for them, having driven an additional new 7,000 active cases for them in less than 5 months time.
  10. 10. Case Study: AAH The Email: The email creatives have been optimized by Intela and the client to produce versions with as high as 30% click to conversion ratios!
  11. 11. Case Study: AAH The Lead Form: AAH have worked with Intela to optimize both the quality of the lead and the performance of the application from an affiliate's perspective, resulting in increased conversions for all parties.
  12. 12. Our Company Intela was founded by online marketing and lead generation professionals. Our goal: to build a high technology, international marketing firm serving clients in the US and Europe. Intela blends expertise in performance-based marketing and new media, and uses this expertise to attract qualified customers for our clients. Intela has offices in both London and the US to service clients’ needs. Thuy Diem Pham Director of UK Network 90 Long Acre, Covent Garden, London WC2E 9RZ Tel: 020 7849 3419 Mobile: 07809 624 770 thuy.pham@intela.com Website: www.intela.co.uk Jennifer Mansfield International New Business Director Tel:+1 303 459 7363 or 1.877.8Intela Mobile: 720 891 1602 AIM | SKYPE IntelaJen MSN: Intelajen@hotmail.com jennifer@intela.com Website: www.intela.com

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