Market Research Survey Results
The purpose of this market research is to find out the target audience,colour scheme and genre of
my music magazine. The questionnaire was made of up of different questions that would inform me
of what age and gender prefer specific genres of music and whether or not they purchase music
magazines. Using the information collected I will be able to construct and create the right genre of
music magazine that provides for the majority preferences of my music magazines audience.
Do you buy music
Most of the people that answered
the questionnaire were aged 16-20.
The genre of music featured in the
magazine will be suited for this age
group while also accommodating to
the age group 21-25 and 41-50 to
ensure a wider age group is
attracted to the magazine.
Do you buy music magazines?
The majority of people that
answered my survey were female
meaning my main target audience
will in result be females. My
magazine will there for be mainly
aimed at female but it will also be
aimed at males to ensure the
magazine has a wide customer base.
These results show that out of the amount
of people who took the survey only 30% of
them buy music magazines. To increase
this percentage adding offers and free gifts
with the magazine will help towards
increasing the audience of the magazine
and also the sales.
WHAT GENRE OF MUSIC DO YOU PREFER?
House - 20%
Jazz - 10%
Heavy Metal - 0
Country - 0
Pop - 70%
Rock - 20%
R'n'B - 40%
The data collected shows that the most popular choice of genre was Indie/Alternative and pop with
70% of the people choosing these two genres. My magazine will therefore feature pop music but
focus mainly on my original genre of Indie/Alternative due the high popularity of the genre.
WHAT DO YOU USE TO FIND OUT INFORMATION
ON ARTISTS/BANDS AND GIG GUIDES?
The results collected show that from the people who took the survey 37% of them said that they use
a bands or artist webpage in order to find out information on them. While 18% said they find out
information from music magazines and music blogs. The music magazine will feature of a lot of
information on different artists and bands while also having information on websites and other
material that can be used to find out information on different artists and bands.
WHERE DO YOU BUY YOUR MUSIC?
Burn' or 'Pirate'
The results collected show that 27% of the people use illegal downloading and music/record shops in
order to buy their music. In the magazine there will be offers and deals provided to buy music from
music/record shops such as HMV, Google play store and ITunes, this will help reduce illegal
downloading while also increasing the customers of the magazine due to the deals and offers the
WHAT WEBSITES DO YOU LISTEN TO MUSIC
ON? Don’t use the
The results from the survey show that YouTube Is the most popular program for people to listen to
music on with Spotify also being popular. Having a YouTube and Spotify account may increase and
make the magazine more popular with customers. The magazine will provide information on bands
and artists YouTube and Spotify accounts.
WHAT MUSIC MAGAZINES DO YOU BUY MOST
The results collected show that the most popular magazine that people buy is Q Magazine and
Kerrang! Magazine. Using the genres of music that these two magazine are will instantly attract an
already established audience these two magazines have. My magazine will have an indie/alternative
genre of music while also having a mixture of other genres to attractive a wider audience.
HOW DO YOU LISTEN TO MUSIC?
The results from the questionnaire show that people mainly use their phones ad Ipod or Ipad to
listen to music. In the magazine offers on phones and IPods could be used to increase customers.
Competitions could also be held where customers have the chance to win a new laptop, Ipod or
HOW OFTEN DO YOU GO TO A MUSIC CONCERT OR
1-2 times a month
1-2 times a year
more than 5 times
3-4 times a year
The results collected show that the majority of people go to music concerts or festivals more than 5
times a year. To provide for customers the magazine could have a page purely dedicated to concert
and festival information on upcoming events, prices and also information on how to purchase the