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Crystal Rutland: How Empathy Fuels Creativity
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Crystal Rutland: How Empathy Fuels Creativity

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The role of empathy in imagination, innovation, and product design

The role of empathy in imagination, innovation, and product design

Published in: Business

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  • 1. “I know exactly how you feel.” How Empathy Fuels Creativity Crystal Rutland www.empiricalux.com
  • 2. DESIGN / DEVELOPMENT USER FEEDBACK
  • 3. DESIGN / DEVELOPMENT USER FEEDBACK
  • 4. Empathy: • Affective Empathy: A Shared Emotional Response (Mirrored Response) • Cognitive Empathy: Perspective Taking - seeing the world through someone else’s eyes (“I know just how you feel”)
  • 5. “Altruistic” Behavior in Rhesus Monkeys Jules Masserman, Stanley Wechkin and William Terris Northwestern University 1964
  • 6. Portland Artist: Jeannie Lynn Paske
  • 7. “I, Pencil” by Leonard E. Read
  • 8. Hyperbole and a Half by Allie Brosh hyperboleandahalf.blogspot.com
  • 9. WHY HOW WHAT “Start with Why” by Simon Sinek
  • 10. WHO WHY HOW WHAT
  • 11. When is the last time a product made you feel understood?
  • 12. When is the last time a product made you feel understood?
  • 13. How Empathy Fuels Creativity Crystal Rutland www.empiricalux.com