Quality Content Creation:
Interviewing an Expert
Quality Content Creation


A great way to create quality content for
your audience is to interview an expert.
◦ Choose an...
Quality Content Creation


However, carrying
out a good
interview requires a
great deal of
preparation.

http://dna56.com...
Preparing Your Questions
Make a list of
questions in advance
 Focus on things you
think your listeners
or readers want to...
Do Your Homework


Before your interview, research the
expert
◦ Know as much as possible about them
◦ what they do
◦ and ...
Nailing Down Specifics
Choose a format and
decide on a length for
the interview
 You may want to ask
the interviewee if
t...
Nailing Down Specifics
Prep your expert on the topics you want
to cover and the overall objective of the
interview
 Expla...
Transitioning Between Questions


Go through your list
of questions in a way
that's natural



You can keep the
intervie...
When Things Don't Go As Planned


If your interview
subject rambles or
goes off topic. You
need to steer them
back on cou...
When Things Don't Go As Planned


This can be intimidating if they're a
famous person or a person of
authority, but you h...
When Things Don't Go As Planned
If the person is too
quiet, there could be
several reasons. If
they're nervous, try to
set...
Wrapping up
At the end of the interview, always ask
the subject if there's anything else they'd
like to add
 Give them a ...
Discover the essential building blogs
of online success at
http://dna56.com/share
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Quality content creation interviewing an expert

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A great way to create quality content for your audience is to interview an expert. Choose an expert in your niche or a related niche and ask him or her questions on behalf of your audience.

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Quality content creation interviewing an expert

  1. 1. Quality Content Creation: Interviewing an Expert
  2. 2. Quality Content Creation  A great way to create quality content for your audience is to interview an expert. ◦ Choose an expert in your niche ◦ ask him or her questions on behalf of your audience  You and your audience will learn from the experience and it also gives you high quality content http://dna56.com/share
  3. 3. Quality Content Creation  However, carrying out a good interview requires a great deal of preparation. http://dna56.com/share
  4. 4. Preparing Your Questions Make a list of questions in advance  Focus on things you think your listeners or readers want to know.  If you don't have ideas, come right out and ask your audience  http://dna56.com/share
  5. 5. Do Your Homework  Before your interview, research the expert ◦ Know as much as possible about them ◦ what they do ◦ and their past achievements  It's embarrassing for an interviewer to slip up and not know something everyone in their audience knows http://dna56.com/share
  6. 6. Nailing Down Specifics Choose a format and decide on a length for the interview  You may want to ask the interviewee if there's a certain format they prefer  ◦ for example, interview over Skype http://dna56.com/share
  7. 7. Nailing Down Specifics Prep your expert on the topics you want to cover and the overall objective of the interview  Explain your audience's point of view  ◦ Most interviewers give their subjects the actual questions beforehand, while some prefer the feeling of spontaneity  Ask them if they have any questions about the interview. http://dna56.com/share
  8. 8. Transitioning Between Questions  Go through your list of questions in a way that's natural  You can keep the interview moving by summarizing their answers or commenting on them http://dna56.com/share
  9. 9. When Things Don't Go As Planned  If your interview subject rambles or goes off topic. You need to steer them back on course http://dna56.com/share
  10. 10. When Things Don't Go As Planned  This can be intimidating if they're a famous person or a person of authority, but you have to maintain control of the interview  You can steer it back to the topic by referring to an older answer http://dna56.com/share
  11. 11. When Things Don't Go As Planned If the person is too quiet, there could be several reasons. If they're nervous, try to set them at ease.  A good way to prevent this is to prepare more questions than you need.  http://dna56.com/share
  12. 12. Wrapping up At the end of the interview, always ask the subject if there's anything else they'd like to add  Give them a chance to promote something if they'd like to  End your interview by thanking them for their time.  http://dna56.com/share
  13. 13. Discover the essential building blogs of online success at http://dna56.com/share

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