ATORADE          IS IT IN YOU?
Gatorade•   Founded in 1965 at the University of    Florida by researchers, Dr. Robert       Manufactured by PepsiCo    Ca...
oals• Increase brand  awareness                                           Proposed budget of $500,00• Gain new clientele  ...
Social Media• Social Networks:    – Facebook        • More fan to company interaction        • Develop more apps        • ...
Mission Control• Goal: Take the largest sports brand in the world  and turn it into largest participatory brand in  the wo...
BrandingTarget:  Athletic young men and  women                          BE LIKE MIKESponsorships with athletes  such as Mi...
Blog Your Way To Success: Obey Your                   Thirst• Millions of people are on blogs everyday, can  reach blogger...
Competition• Vitamin Water• Redbull• Fruit DrinksMain Competitor:• Powerade   – Manufactured by Coca-Cola   – Same target ...
Measure of Success• Mission Control  – Number of fans, tweets, and brand    mentions• Sales and Net Revenues• Blog and Dis...
Timeline  Winter: Focus on  branding and the                               Summer: Prime new year with new                ...
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Adv 420 final

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Adv 420 final

  1. 1. ATORADE IS IT IN YOU?
  2. 2. Gatorade• Founded in 1965 at the University of Florida by researchers, Dr. Robert Manufactured by PepsiCo Cade, Dr. Dana Shires, Dr. H James Free and Dr. Alejandro de Quesada Demographics: Athletic men between 18-25• A sports drink made to replenish the combination of water, carbohydrates, and electrolytes that athletes lost during rigorous activities• Today Gatorade can be found on the sidelines of more than 70 Division/colleges as the official sports drink of their men’s and women’s intercollegiate sports
  3. 3. oals• Increase brand awareness Proposed budget of $500,00• Gain new clientele – Target a more range of consumers outside of the 18-25 Twitter age range Facebook• Keep current YouTube Blog consumers Google – Create incentives, discussio n, while reinforcing Broaden new media and online interaction why Gatorade is the Twitter, Facebook, Google, YouTube, Forums and best Blogs
  4. 4. Social Media• Social Networks: – Facebook • More fan to company interaction • Develop more apps • Create discussion boards – 90% of consumers trust peer reccomentdations • Create groups – Twitter • Encourage more followers to tweet about why they love Gatorade • More interaction with followers – YouTube • Post videos involving the brand and their athletes along with videos of people from all over – Google Page • Develop page more • Encourage more people to put Gatorade in their circle
  5. 5. Mission Control• Goal: Take the largest sports brand in the world and turn it into largest participatory brand in the world• Center created to monitor the brand in real- time across social media• Room features six big monitors to track the number of data visualizations and dashboards.• Tracking terms relating to its brand, including competitors, as well as its athletes and sports nutrition-related topics• Allows their fans increased access to its athletes and scientists• Reporting up to 250% increases in engagement and 15+% decreases in exit rates for specific pages’ content
  6. 6. BrandingTarget: Athletic young men and women BE LIKE MIKESponsorships with athletes such as Michael Jordan, Dwayne wade, Peyton Manning and Derek JeterStriving to be the best sports drink for athletes through hydrating them where water cannot
  7. 7. Blog Your Way To Success: Obey Your Thirst• Millions of people are on blogs everyday, can reach bloggers from all around the world• Easy way to monitor what people are saying about you, the market you sell to, your organization and its products• Great way to communicate with your consumers• Blog about interesting stories and get your fans involved as well• Create events off line and on along with contests
  8. 8. Competition• Vitamin Water• Redbull• Fruit DrinksMain Competitor:• Powerade – Manufactured by Coca-Cola – Same target audience – Professional athlete sponsorships with Derrick Rose, Chris Paul, Chris Johnson and the Olympics
  9. 9. Measure of Success• Mission Control – Number of fans, tweets, and brand mentions• Sales and Net Revenues• Blog and Discussion Forums – Number of users and comments• Google Tools – Youtube Insight – Ad Planner – Keyword Tool
  10. 10. Timeline Winter: Focus on branding and the Summer: Prime new year with new time, more people goals. Promote a are active and incontest encouraging need of morefans to achieve their hydration. Create goals and exercise. sports camps. Spring: Fall: Beginning of Conditioning, spring sport seasons. training. Start Showcase need for promotions and proper hydration in contests that follow school athletics through to the through events on summer. campus or in high schools.

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