AUDIENCE RESEARCH- By QUALITATIVE Amy Bruce QUESTIONNAIRE
The group students I gave my quantitativequestionnaire to I also gave them myqualitative questionnaire. The questions Iasked my target audience had more anemphasise on my roles and responsibilitiesthroughout the production of the video.
IF YOU COULD MAKE ANY CHANGES TO THE MUSIC VIDEO WHAT WOULD THEY BE?Here are some of the responses I received from mytarget audience.“A definite change between the past and present times to makeit more clear.”“Make the change from past to present more noticeable.”“There are none”“I can’t think of any that would improve the video, I think it’seffective the way it is”
WHAT WAS YOUR OPINION ON THE COSTUMES?Here are the responses I received.“A good use of props was used”“The vampire costume worked really well, that was my favourite!”“Brilliant”“I liked them all, however I do feel there could be someimprovements to the villagers costumes if I’m being picky.”“I par ticularly liked the vampires costume as when she walked itjust seemed to flow with her and went with the tone of the song.”
WHAT WAS YOUR OPINION ON THE LOCATIONS?These were some of the responses I gathered.“Good, nice locations”“Mint”“Brilliant – unusual range”“ Ver y effective”“I think there was a good range of locations”
WHAT DID YOU THINK OF THE WAY THE VIDEO WAS EDITED?Here are the responses.“Good effects and scene changes. Good use of a range ofcamera angles to add mood.”“ Ver y Good”“Fantastic clear and intriguing”“Great!”“The editing helped to show the narrative”“Creative!”
WHAT WAS YOUR FAVOURITE SEQUENCE IN THE VIDEO?Responses.“I loved the opening! The under water shots were brilliant I justwish there had of been more.”“The par t where the vampire rises from the water, it was justunusual and gripped your attention straight away.”“My favourite par t was when the vampire was walking aroundthat big old fashioned building, it was just so spectacular, youwouldn’t expect to see a building like that in a students work.”“I liked the end when you realized the vampire had gotten awayfrom the villagers and was now living in the present day.”
WHAT WAS YOUR FAVOURITE LOCATION AND WHY?These are the responses I received.“I really liked the grand building during the middle of the videobecause it helped express the narrative that the vampire wasliving in the past.”“I liked the Millennium Bridge at the end of the video because Ithought it just looked good shown through the shots used.”“I liked the old building as it just fitted in with the narrative ofthe video really well and plus it looked fantastic!”
CHANGES I WILL MAKE TAKING MY AUDIENCE FEEDBACK INTO ACCOUNTIn reflection to the multiple questionnaires and responses givenit is highly noticeable that I need to make a significant changeto the video to highlight the change from past to present.Therefore, following the editing process I will change thelighting of the past shots to highlight this change making itmore clear to the audience that she is now within the 21 stcentury.