Leading & Inspiring Employees In the Collaborative Economy

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Collaboration can increase workforce productivity, boost effectiveness and accelerate innovation. Inspire your workforce to innovate and collaborate to drive tangible business outcomes.

Learn how to harness trends of the collaborative economy to enable employees, managers and executives to build a connected and engaged company. Begin a strategy to implement collaboration within your company to create meaningful business value.

Presented at the PRSA 2014 International Conference on October 12, 2014 in Washington D.C.

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Leading & Inspiring Employees In the Collaborative Economy

  1. 1. Leading + Inspiring Employees In The Collaborative Economy #PRSAIcon
  2. 2. L A U R E N gray
  3. 3. A M Y B I S H O P
  4. 4. Overview Employee Collaboration ► The Future of the Workplace ► Benefits of Collaboration ► Collaborative Economy Trends ► Adopt a Collaborative Mindset ► Overcome Challenges ► Develop a Collaboration Strategy
  5. 5. THE FUTURE of the WORKPLACE
  6. 6. T H E C O N S U M E R I Z A T I O N O F WORK IS CHANGING Employee Expectations
  7. 7. 7 5 % O F T H E WORKFORCE WILL BE MILLENNIALS b y 2 0 2 5 s o u r c e : u . s . b u r e a u o f l a b o r s t a t i s t i c s
  8. 8. E M P L O Y E E S A R E S E E K I N G PERSONAL GROWTH RECOGNITION FLEXIBILITY INFLUENCE PURPOSE IMPACT
  9. 9. T H E N E W E M P L O Y E E WORK 9-5 WORK IN AN OFFICE USE COMPANY TECH HOARDS INFORMATION CLIMBING THE CORPORATE LADDER WORK ON MY SCHEDULE WORK ANYWHERE USE THEIR OWN TECH SHARES KNOWLEDGE CREATING THEIR OWN CAREER PATH s o u r c e : c h e s s m e d i a g r o u p The Old The New
  10. 10. BENEFITS of encouraging COLLABORATION
  11. 11. 7 2 P E R C E N T O F E M P L O Y E E S A R E NOT ENGAGED In Their Work s o u r c e : g a l l u p
  12. 12. L O S T P R O D U C T I V I T Y O F D I S E N G A G E D W O R K E R S C O S T S T H E ECONOMY 370 BILLION DOLLARS e a c h y e a r s o u r c e : g a l l u p
  13. 13. C O L L A B O R A T I O N I M P R O V E S EFFECTIVENESS PRODUCTIVITY INNOVATION EFFICIENCY RETENTION DIVERSITY
  14. 14. TRENDS of the COLLABORATIVE ECONOMY
  15. 15. C O M P A N I E S M U S T E V O L V E T O A D D R E S S T H E RADICAL SHIFT IN Employee Expectations
  16. 16. 4 0 % O F P E O P L E P A R T I C I P A T E I N T H E COLLABORATIVE ECONOMY i n s o m e w a y s o u r c e : s h a r i n g i s t h e n e w b u y i n g , v i s i o n c r i t i c a l
  17. 17. COLLABORATIVE TRENDS 1 Crowdsourcing 2 Business + Purpose 3 On-Demand Services 4 Maker Movement
  18. 18. A MINDSET built for COLLABORATION
  19. 19. A D O P T A C O L L A B O R A T I V E M I N D S E T T O IMPROVE COMPANY Collaboration Maturity
  20. 20. 8 2 P E R C E N T O F C O M P A N I E S W I L L I N C R E A S E COLLABORATION & SOCIAL TECH i n t h e f u t u r e s o u r c e : a v a n a d e s o c i a l c o l l a b o r a t i o n g l o b a l s u r v e y
  21. 21. EMERGENT COLLABORATION MATURITY MODEL
  22. 22. EMERGENT COLLABORATION MATURITY MODEL
  23. 23. OVERCOMING the typical CHALLENGES
  24. 24. C U L T U R E & O R G A N I Z A T I O N A L S T R U C T U R E A R E O F T E N T H E BIGGEST BARRIERS TO Successful Collaboration
  25. 25. 7 0 % O F W O R K E R S A R E M O R E CREATIVE & CONFIDENT w h e n t h e y c o l l a b o r a t e s o u r c e : i d e a c h a m p i o n s s t u d y
  26. 26. C O M M O N T H R E A T S T O S U C C E S S F U L C O L L A B O R A T I O N I N C L U D E LACK OF EXECUTIVE SUPPORT INSUFFICIENT TECHNOLOGY RESISTANCE TO CHANGE DEPARTMENTAL SILOS
  27. 27. FRAMEWORK for a COLLABORATION STRATEGY
  28. 28. B U I L D O U T Y O U R O W N F R A M E W O R K A N D TAKE STEPS TO IMPROVE Collaboration
  29. 29. STRATEGY & TACTICS FOR A COLLABORATION FRAMEWORK TECHNOLOGY MEETINGS & COMMUNICATION WORK ENVIRONMENT LEADERSHIP & AUTHORITY
  30. 30. STRATEGY & TACTICS FOR A COLLABORATION FRAMEWORK TECHNOLOGY consider the hardware and software available to help your team collaborate Instant Messaging — Ex. Skype, Google Chat, Microsoft Lync Collaborative Document Sharing & Editing — Ex. Dropbox, Google Docs, Sharepoint Project Management Tools — Ex. Basecamp, Trello Videoconferencing — Ex. Google Hangouts, Skype, Go To Meeting
  31. 31. STRATEGY & TACTICS FOR A COLLABORATION FRAMEWORK MEETINGS & COMMUNICATION adopt an agile approach to team projects and campaigns Utilize a sprint-style approach to working with your team Break big projects up into smaller deliverables and prioritize them during sprints Limit daily scrum meetings to 15 minutes and weekly meetings to 30-45 minutes Conclude sprint cycles with a retrospective meeting to iterate & improve processes Limit the quantity and frequency of ad-hoc requests outside of sprint work
  32. 32. STRATEGY & TACTICS FOR A COLLABORATION FRAMEWORK WORK ENVIRONMENT plan office areas with space for employees to collaborate and concentrate An open floor plan encourages regular collaboration and communication Common areas for both work and relaxation help employees leave confined work spaces Teams with access to collaborative areas with whiteboards can brainstorm and plan more effectively
  33. 33. STRATEGY & TACTICS FOR A COLLABORATION FRAMEWORK LEADERSHIP & AUTHORITY distribute decision making evenly across your organization or team Focus on leadership and inspiration, not top-down management Help employees focus on achieving comprehensive business goals Avoid departmental silos, focus instead on integrating teams for a common purpose
  34. 34. STRATEGY & TACTICS FOR A COLLABORATION FRAMEWORK TECHNOLOGY MEETINGS & COMMUNICATION WORK ENVIRONMENT LEADERSHIP & AUTHORITY
  35. 35. download today
  36. 36. AMY BISHOP SENIOR DIGITAL PR STRATEGIST w w w . a m y l b i s h o p . c o m @ a m y l _ b i s h o p www.digitalrelevance.com
  37. 37. LAUREN GRAY DIGITAL PROJECT MANAGER w w w . l a u r e n k g r a y . c o m @ l a u r e n k g r a y www.thevisualbrand.com
  38. 38. D O W N L O A D SLIDES & FRAMEWORK GUIDE W W W . S L I D E S H A R E . N E T / A M Y B I S H O P
  39. 39. Any Questions?

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