Incorporating Influencers in Content Marketing

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Influencer marketing increases the credibility and potential reach for your content and brand. Learn about the benefits of influencer involvement in content marketing as well as practical ways to identify and include influencers in your content marketing and public relations strategies.

Published in: Marketing, Business, Technology
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Incorporating Influencers in Content Marketing

  1. 1. INCORPORATING INFLUENCERS in content marketing
  2. 2. AMY BISHOP DigitalRelevance Media Outreach Specialist www.amylbishop.com @AmyL_Bishop
  3. 3. MEDIA IMPACT
  4. 4. WHAT IS THE REAL BENEFIT?
  5. 5. INFLUENCER IMPACT Reach a built-in, existing audience Endorsement from a credible, third-party Content is accepted as a helpful resource Media views content as more relevant Set content apart from other brands'
  6. 6. IDENTIFYING INFLUENCERS
  7. 7. Criteria INFLUENCER Key Topic Areas Followers & Engagement Commonly Shared Media & News Sites Influencer Agenda Other Brand Preferences
  8. 8. EXPERTS INFLUENCERS MEDIA CONTACTS the sweet spot find
  9. 9. INFLUENCER INVOLVEMENT
  10. 10. OUTREACH TO ENCOURAGE A SOCIAL SHARE OF CONTENT 01:
  11. 11. REQUEST A BYLINED ARTICLE FOR YOUR BLOG 02:
  12. 12. INTERVIEW & QUOTE IN AN UPCOMING PIECE OF CONTENT 03:
  13. 13. PARTNER TO COAUTHOR LONG-FORM CONTENT 04:
  14. 14. SUBMIT A BYLINED ARTICLE FOR THEIR OWN BLOG 05:
  15. 15. CONSIDER EXCLUSIVE, THIRD-PARTY CONTENT PARTNERSHIPS 06:
  16. 16. PURSUE PAID PARTNERSHIPS WHEN VALUABLE 07:
  17. 17. RELEVANCE.COM CONTENT PROMOTION to learn more about
  18. 18. AMY BISHOP DigitalRelevance Media Outreach Specialist www.amylbishop.com @AmyL_Bishop

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