THIRTY COMMON!SOCIAL MEDIA!PARTY FOULS.         @AMYL_BISHOP
www.slideshare.net/amybishop
SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.
BUT YOU’VE GOT TO  LEARN THE RULES  BEFORE YOU CAN    PLAY THE GAME.
1 CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS.
INCLUDE A RELEVANT   FACEBOOK COVER            IMAGE.   2
3 TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL.
4DISABLE TWITTERAUTOSHARING TO   FACEBOOK OR      LINKEDIN.
5 SHORTEN & TRACK LINKS ON TWITTER.
APP UPDATES TO ALL    SOCIAL NETWORKS.6REFRAIN FROM PUSHING
7 DO NOT SHARE  INSTAGRAM IMAGES  ON TWITTER.
DO NOT USE#IRRELEVANTHASHTAGS    8
9 NO HASHTAGS ON FACEBOOK. EVER.
10 AVOID TOO MANY  UPDATES IN TOOSHORT AN AMOUNT          OF TIME.
11  REQUEST NEW LINKEDIN  CONNECTIONS WITH  CUSTOM MESSAGES
KEEP TWITTERACCOUNTS PUBLIC.                    12
13  DO NOT SEPARATE  PERSONAL &  PROFESSIONAL  ACCOUNTS.
14    SHARE CONTENT FOCUSED ON 3-4 MAIN  AREAS RELATED TO        YOUR BRAND
15  DO NOT SEND NEW  FOLLOWERS A SALES  PITCH IMMEDIATELY
DO NOT REQUESTRT’S OR LIKES TOO      FREQUENTLY   16
17  DO NOT BEG FOLLOWERS  TO CONNECT WITH   YOU ON EVERY   OTHER NETWORK
DIRECT MESSAGES     NO AUTOMATION.18TAILOR & CUSTOMIZE
19  KEEP BUSINESS  ACCOUNTS  CONVERSATIONAL BUT  NOT TOO PERSONAL
NO F@#%$&! PROFANITY              20
21  TREAT SOCIAL MEDIA   LIKE A TELEPHONE   NOT A MEGAPHONE
SHARE VALUABLE                22 CONTENT & SITE     THE SOURCE
23  DO NOT REPEATEDLY   SHARE THE SAME   SELF-PROMOTING  CONTENT
24PUT YOUR AUDIENCES’     NEEDS AHEAD OF        YOUR WANTS
25     DO NOT SPAM TWEET CHATS WITH  IRRELEVANT LINKS
26  OMG PPL DON’T USE 2  MANY ABBREVIATIONS  BC IT’S NAGI
27  CREATE A COMMUNITY  BY MENTIONING  OTHERS
DO NOT HOLDGRUDGES IF PEOPLE   UNFOLLOW YOU    28
DO NOT HOLDGRUDGES IF PEOPLE   UNFOLLOW YOU    28
29  PROOF READ  EVERYTHING
LIMIT EXCLAMATION                        30POINTS!!!!!!!!!!!!!!!!!!
SOCIAL MEDIAQUESTIONS?         @AMYL_BISHOP
30 Social Media Party Fouls
30 Social Media Party Fouls
30 Social Media Party Fouls
30 Social Media Party Fouls
30 Social Media Party Fouls
30 Social Media Party Fouls
30 Social Media Party Fouls
30 Social Media Party Fouls
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30 Social Media Party Fouls

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With social media you can build your community and grow your brand. But you've got to learn the rules before you can play the game. Learn the most common mistakes organizations and companies make when using social media.

Presented during a public relations conference hosted by Indiana Wesleyan University in January 2013.

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30 Social Media Party Fouls

  1. 1. THIRTY COMMON!SOCIAL MEDIA!PARTY FOULS. @AMYL_BISHOP
  2. 2. www.slideshare.net/amybishop
  3. 3. SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.
  4. 4. BUT YOU’VE GOT TO LEARN THE RULES BEFORE YOU CAN PLAY THE GAME.
  5. 5. 1 CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS.
  6. 6. INCLUDE A RELEVANT FACEBOOK COVER IMAGE. 2
  7. 7. 3 TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL.
  8. 8. 4DISABLE TWITTERAUTOSHARING TO FACEBOOK OR LINKEDIN.
  9. 9. 5 SHORTEN & TRACK LINKS ON TWITTER.
  10. 10. APP UPDATES TO ALL SOCIAL NETWORKS.6REFRAIN FROM PUSHING
  11. 11. 7 DO NOT SHARE INSTAGRAM IMAGES ON TWITTER.
  12. 12. DO NOT USE#IRRELEVANTHASHTAGS 8
  13. 13. 9 NO HASHTAGS ON FACEBOOK. EVER.
  14. 14. 10 AVOID TOO MANY UPDATES IN TOOSHORT AN AMOUNT OF TIME.
  15. 15. 11 REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES
  16. 16. KEEP TWITTERACCOUNTS PUBLIC. 12
  17. 17. 13 DO NOT SEPARATE PERSONAL & PROFESSIONAL ACCOUNTS.
  18. 18. 14 SHARE CONTENT FOCUSED ON 3-4 MAIN AREAS RELATED TO YOUR BRAND
  19. 19. 15 DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY
  20. 20. DO NOT REQUESTRT’S OR LIKES TOO FREQUENTLY 16
  21. 21. 17 DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK
  22. 22. DIRECT MESSAGES NO AUTOMATION.18TAILOR & CUSTOMIZE
  23. 23. 19 KEEP BUSINESS ACCOUNTS CONVERSATIONAL BUT NOT TOO PERSONAL
  24. 24. NO F@#%$&! PROFANITY 20
  25. 25. 21 TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE
  26. 26. SHARE VALUABLE 22 CONTENT & SITE THE SOURCE
  27. 27. 23 DO NOT REPEATEDLY SHARE THE SAME SELF-PROMOTING CONTENT
  28. 28. 24PUT YOUR AUDIENCES’ NEEDS AHEAD OF YOUR WANTS
  29. 29. 25 DO NOT SPAM TWEET CHATS WITH IRRELEVANT LINKS
  30. 30. 26 OMG PPL DON’T USE 2 MANY ABBREVIATIONS BC IT’S NAGI
  31. 31. 27 CREATE A COMMUNITY BY MENTIONING OTHERS
  32. 32. DO NOT HOLDGRUDGES IF PEOPLE UNFOLLOW YOU 28
  33. 33. DO NOT HOLDGRUDGES IF PEOPLE UNFOLLOW YOU 28
  34. 34. 29 PROOF READ EVERYTHING
  35. 35. LIMIT EXCLAMATION 30POINTS!!!!!!!!!!!!!!!!!!
  36. 36. SOCIAL MEDIAQUESTIONS? @AMYL_BISHOP
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