@AMYL_BISHOP
SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.@AMYL_BISHOP
BUT YOU’VE GOT TO                LEARN THE MANUAL                  BEFORE YOU CAN                    DRIVE THE CAR.@AMYL_B...
CHANNELS	    PINTEREST                                 GOOGLE+                  LINKEDINFACEBOOK                     TWITT...
@AMYL_BISHOP
1           CRACK THE EGG               USE PROFESSIONAL               PROFILE PHOTOS.@AMYL_BISHOP
INCLUDE A RELEVANT    FACEBOOK COVER@AMYL_BISHOP             IMAGE.   2
@AMYL_BISHOP
@AMYL_BISHOP
3        TAILOR & CUSTOMIZE               CONTENT FOR EACH               CHANNEL.@AMYL_BISHOP
4  DISABLE TWITTER  AUTOSHARING TO     FACEBOOK OR        LINKEDIN.@AMYL_BISHOP
5             SHORTEN & TRACK               LINKS ON TWITTER.@AMYL_BISHOP
6               DO NOT SHARE                INSTAGRAM IMAGES                ON TWITTER.@AMYL_BISHOP
DO NOT USE#IRRELEVANTHASHTAGS@AMYL_BISHOP                        7
8           NO HASHTAGS ON               FACEBOOK. EVER. @AMYL_BISHOP
TOO MANY UPDATES  IN TOO SHORT AN  AMOUNT OF TIME.   9@AMYL_BISHOP
LET’S TALK ABOUT TOOLS	  BUFFER APP     HOOTSUITE           TWEETDECK
10@AMYL_BISHOP               REQUEST NEW LINKEDIN               CONNECTIONS WITH               CUSTOM MESSAGES
11    SHARE CONTENT FOCUSED ON 3-4 MAIN  AREAS RELATED TO        YOUR BRAND@AMYL_BISHOP
12            DO NOT SEND NEW               FOLLOWERS A SALES               PITCH IMMEDIATELY@AMYL_BISHOP
DO NOT REQUEST RT’S OR LIKES TOO       FREQUENTLY@AMYL_BISHOP                     13
14               DO NOT BEG FOLLOWERS               TO CONNECT WITH                YOU ON EVERY                OTHER NETWO...
DIRECT MESSAGES       NO AUTOMATION.@AMYL_BISHOP                     15  TAILOR & CUSTOMIZE
16            TREAT SOCIAL MEDIA                LIKE A TELEPHONE                NOT A MEGAPHONE@AMYL_BISHOP
SHARE VALUABLE                   17    CONTENT & SITE        THE SOURCE@AMYL_BISHOP
18PUT YOUR AUDIENCES’     NEEDS AHEAD OF        YOUR WANTS @AMYL_BISHOP
19            CREATE A COMMUNITY               BY MENTIONING               OTHERS@AMYL_BISHOP
20            PROOF READ               EVERYTHING@AMYL_BISHOP
SOCIAL & DIGITAL"QUESTIONS?           @AMYL_BISHOP
AMY BISHOP    www.amylbishop.com    amybishop822@gmail.com@AMYL_BISHOP	  
20 Social Marketing Road Rules
20 Social Marketing Road Rules
20 Social Marketing Road Rules
20 Social Marketing Road Rules
20 Social Marketing Road Rules
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20 Social Marketing Road Rules

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With social media you can build your community and grow your brand. But you've got to read the manual before you drive the car. Learn the most common mistakes organizations and companies make when using social media.

Presented during a continued education series for business and marketing professionals hosted by Vincennes University in March 2013.

Published in: Business
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20 Social Marketing Road Rules

  1. 1. @AMYL_BISHOP
  2. 2. SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.@AMYL_BISHOP
  3. 3. BUT YOU’VE GOT TO LEARN THE MANUAL BEFORE YOU CAN DRIVE THE CAR.@AMYL_BISHOP
  4. 4. CHANNELS   PINTEREST GOOGLE+ LINKEDINFACEBOOK TWITTER@AMYL_BISHOP
  5. 5. @AMYL_BISHOP
  6. 6. 1 CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS.@AMYL_BISHOP
  7. 7. INCLUDE A RELEVANT FACEBOOK COVER@AMYL_BISHOP IMAGE. 2
  8. 8. @AMYL_BISHOP
  9. 9. @AMYL_BISHOP
  10. 10. 3 TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL.@AMYL_BISHOP
  11. 11. 4 DISABLE TWITTER AUTOSHARING TO FACEBOOK OR LINKEDIN.@AMYL_BISHOP
  12. 12. 5 SHORTEN & TRACK LINKS ON TWITTER.@AMYL_BISHOP
  13. 13. 6 DO NOT SHARE INSTAGRAM IMAGES ON TWITTER.@AMYL_BISHOP
  14. 14. DO NOT USE#IRRELEVANTHASHTAGS@AMYL_BISHOP 7
  15. 15. 8 NO HASHTAGS ON FACEBOOK. EVER. @AMYL_BISHOP
  16. 16. TOO MANY UPDATES IN TOO SHORT AN AMOUNT OF TIME. 9@AMYL_BISHOP
  17. 17. LET’S TALK ABOUT TOOLS  BUFFER APP HOOTSUITE TWEETDECK
  18. 18. 10@AMYL_BISHOP REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES
  19. 19. 11 SHARE CONTENT FOCUSED ON 3-4 MAIN AREAS RELATED TO YOUR BRAND@AMYL_BISHOP
  20. 20. 12 DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY@AMYL_BISHOP
  21. 21. DO NOT REQUEST RT’S OR LIKES TOO FREQUENTLY@AMYL_BISHOP 13
  22. 22. 14 DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK @AMYL_BISHOP
  23. 23. DIRECT MESSAGES NO AUTOMATION.@AMYL_BISHOP 15 TAILOR & CUSTOMIZE
  24. 24. 16 TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE@AMYL_BISHOP
  25. 25. SHARE VALUABLE 17 CONTENT & SITE THE SOURCE@AMYL_BISHOP
  26. 26. 18PUT YOUR AUDIENCES’ NEEDS AHEAD OF YOUR WANTS @AMYL_BISHOP
  27. 27. 19 CREATE A COMMUNITY BY MENTIONING OTHERS@AMYL_BISHOP
  28. 28. 20 PROOF READ EVERYTHING@AMYL_BISHOP
  29. 29. SOCIAL & DIGITAL"QUESTIONS? @AMYL_BISHOP
  30. 30. AMY BISHOP www.amylbishop.com amybishop822@gmail.com@AMYL_BISHOP  
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