20 Social Marketing Road Rules

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With social media you can build your community and grow your brand. But you've got to read the manual before you drive the car. Learn the most common mistakes organizations and companies make when using social media.

Presented during a continued education series for business and marketing professionals hosted by Vincennes University in March 2013.

Published in: Business
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20 Social Marketing Road Rules

  1. 1. @AMYL_BISHOP
  2. 2. SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.@AMYL_BISHOP
  3. 3. BUT YOU’VE GOT TO LEARN THE MANUAL BEFORE YOU CAN DRIVE THE CAR.@AMYL_BISHOP
  4. 4. CHANNELS   PINTEREST GOOGLE+ LINKEDINFACEBOOK TWITTER@AMYL_BISHOP
  5. 5. @AMYL_BISHOP
  6. 6. 1 CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS.@AMYL_BISHOP
  7. 7. INCLUDE A RELEVANT FACEBOOK COVER@AMYL_BISHOP IMAGE. 2
  8. 8. @AMYL_BISHOP
  9. 9. @AMYL_BISHOP
  10. 10. 3 TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL.@AMYL_BISHOP
  11. 11. 4 DISABLE TWITTER AUTOSHARING TO FACEBOOK OR LINKEDIN.@AMYL_BISHOP
  12. 12. 5 SHORTEN & TRACK LINKS ON TWITTER.@AMYL_BISHOP
  13. 13. 6 DO NOT SHARE INSTAGRAM IMAGES ON TWITTER.@AMYL_BISHOP
  14. 14. DO NOT USE#IRRELEVANTHASHTAGS@AMYL_BISHOP 7
  15. 15. 8 NO HASHTAGS ON FACEBOOK. EVER. @AMYL_BISHOP
  16. 16. TOO MANY UPDATES IN TOO SHORT AN AMOUNT OF TIME. 9@AMYL_BISHOP
  17. 17. LET’S TALK ABOUT TOOLS  BUFFER APP HOOTSUITE TWEETDECK
  18. 18. 10@AMYL_BISHOP REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES
  19. 19. 11 SHARE CONTENT FOCUSED ON 3-4 MAIN AREAS RELATED TO YOUR BRAND@AMYL_BISHOP
  20. 20. 12 DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY@AMYL_BISHOP
  21. 21. DO NOT REQUEST RT’S OR LIKES TOO FREQUENTLY@AMYL_BISHOP 13
  22. 22. 14 DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK @AMYL_BISHOP
  23. 23. DIRECT MESSAGES NO AUTOMATION.@AMYL_BISHOP 15 TAILOR & CUSTOMIZE
  24. 24. 16 TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE@AMYL_BISHOP
  25. 25. SHARE VALUABLE 17 CONTENT & SITE THE SOURCE@AMYL_BISHOP
  26. 26. 18PUT YOUR AUDIENCES’ NEEDS AHEAD OF YOUR WANTS @AMYL_BISHOP
  27. 27. 19 CREATE A COMMUNITY BY MENTIONING OTHERS@AMYL_BISHOP
  28. 28. 20 PROOF READ EVERYTHING@AMYL_BISHOP
  29. 29. SOCIAL & DIGITAL"QUESTIONS? @AMYL_BISHOP
  30. 30. AMY BISHOP www.amylbishop.com amybishop822@gmail.com@AMYL_BISHOP  

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