20 Social Marketing Road Rules
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20 Social Marketing Road Rules

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With social media you can build your community and grow your brand. But you've got to read the manual before you drive the car. Learn the most common mistakes organizations and companies make when......

With social media you can build your community and grow your brand. But you've got to read the manual before you drive the car. Learn the most common mistakes organizations and companies make when using social media.

Presented during a continued education series for business and marketing professionals hosted by Vincennes University in March 2013.

More in: Business
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  • 1. @AMYL_BISHOP
  • 2. SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.@AMYL_BISHOP
  • 3. BUT YOU’VE GOT TO LEARN THE MANUAL BEFORE YOU CAN DRIVE THE CAR.@AMYL_BISHOP
  • 4. CHANNELS   PINTEREST GOOGLE+ LINKEDINFACEBOOK TWITTER@AMYL_BISHOP
  • 5. @AMYL_BISHOP
  • 6. 1 CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS.@AMYL_BISHOP
  • 7. INCLUDE A RELEVANT FACEBOOK COVER@AMYL_BISHOP IMAGE. 2
  • 8. @AMYL_BISHOP
  • 9. @AMYL_BISHOP
  • 10. 3 TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL.@AMYL_BISHOP
  • 11. 4 DISABLE TWITTER AUTOSHARING TO FACEBOOK OR LINKEDIN.@AMYL_BISHOP
  • 12. 5 SHORTEN & TRACK LINKS ON TWITTER.@AMYL_BISHOP
  • 13. 6 DO NOT SHARE INSTAGRAM IMAGES ON TWITTER.@AMYL_BISHOP
  • 14. DO NOT USE#IRRELEVANTHASHTAGS@AMYL_BISHOP 7
  • 15. 8 NO HASHTAGS ON FACEBOOK. EVER. @AMYL_BISHOP
  • 16. TOO MANY UPDATES IN TOO SHORT AN AMOUNT OF TIME. 9@AMYL_BISHOP
  • 17. LET’S TALK ABOUT TOOLS  BUFFER APP HOOTSUITE TWEETDECK
  • 18. 10@AMYL_BISHOP REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES
  • 19. 11 SHARE CONTENT FOCUSED ON 3-4 MAIN AREAS RELATED TO YOUR BRAND@AMYL_BISHOP
  • 20. 12 DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY@AMYL_BISHOP
  • 21. DO NOT REQUEST RT’S OR LIKES TOO FREQUENTLY@AMYL_BISHOP 13
  • 22. 14 DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK @AMYL_BISHOP
  • 23. DIRECT MESSAGES NO AUTOMATION.@AMYL_BISHOP 15 TAILOR & CUSTOMIZE
  • 24. 16 TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE@AMYL_BISHOP
  • 25. SHARE VALUABLE 17 CONTENT & SITE THE SOURCE@AMYL_BISHOP
  • 26. 18PUT YOUR AUDIENCES’ NEEDS AHEAD OF YOUR WANTS @AMYL_BISHOP
  • 27. 19 CREATE A COMMUNITY BY MENTIONING OTHERS@AMYL_BISHOP
  • 28. 20 PROOF READ EVERYTHING@AMYL_BISHOP
  • 29. SOCIAL & DIGITAL"QUESTIONS? @AMYL_BISHOP
  • 30. AMY BISHOP www.amylbishop.com amybishop822@gmail.com@AMYL_BISHOP