LOGO                           LOGO                 Fixed               Brokerage                  Fee!       YOUR MONEY I...
Contents:       Company Background         Products             Category Audit              Name, Logo & Tagline          ...
Company Background                                               “Best Financial                                          ...
Products                  Impact                 Multiple                Yield Fund                             Impact Hig...
LOGO                  LOGO       Category        Audit
Financial Service Brands                  NAME    SBI Capital Markets Limited                  TAGLINE   Expert. Experienc...
Financial Service Brands                   NAME         Bajaj Capital Limited                   TAGLINE  Always acting in ...
Financial Service Brands                NAME  Housing Development Finance          Corporation                TAGLINE    W...
Financial Service Brands                   NAME     Birla Global Finance Limited                   TAGLINE  Your Dreams. O...
Financial Service Brands                 NAME           ICICI Group                 TAGLINE         Hum hai nah        DER...
Financial Service Brands                  NAME        L & T Finance Limited                  TAGLINE     It’s all about im...
LOGO               LOGO       Name, Logo        & Tagline
Name & Logo
TaglineYOUR MONEY IN GOOD HANDS!
LOGO                 LOGO         Brand       Positioning
Brand PositioningImpact’s Fixed Low Brokerage:         Fee Rs 500/-SAVING YOUR MONEY ISALL WHAT WE THINK OF!
Positioning StatementImpact Yield Fund is the onemutual fund that providesclientele with Low CostBrokerage Fee because wec...
LOGO                     LOGO       Thank You!          Done By:          Amrita Beri
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Branding: Financial Services Firm

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Conducting a category audit, creating a brand positioning statement, developing a name and building a tagline for a Financial Services Firm.

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Branding: Financial Services Firm

  1. 1. LOGO LOGO Fixed Brokerage Fee! YOUR MONEY IN GOOD HANDS!
  2. 2. Contents: Company Background Products Category Audit Name, Logo & Tagline Brand Positioning
  3. 3. Company Background “Best Financial House, 2010” – ICAI Counted as a “Most Esteemed Fortune 500 Company, 2011” –Established by the company. Wall Street Journal Indian Financial Total assets world Total assets world Institution. wide of Rs. 300 over of Rs. 840 Rs. 250 million billion. billion. invested. “King of the Decade” Mortgage Member of the – Barron’s Magazine. Insurance, E-Templeton family. Profit of 64.3 %. Broking, BSC, NSC, Impact Growth “Top Stock Pick – 10 Bonds and Money Fund, Rs. 29.9 years” – USA Today Market coverage. billion assets. STARTED LEADERS PIONEERS 1994 2002 2011
  4. 4. Products Impact Multiple Yield Fund Impact HighImpact Asia GrowthEquity Fund Impact Companies Fund Impact Gold Gilt Fund
  5. 5. LOGO LOGO Category Audit
  6. 6. Financial Service Brands NAME SBI Capital Markets Limited TAGLINE Expert. Experienced. Enabler. DERIVED BRAND POSITIONINGPowering your ambitious dreams intolucrative realities.
  7. 7. Financial Service Brands NAME Bajaj Capital Limited TAGLINE Always acting in your interest (%) DERIVED BRAND POSITIONINGOffering you unbiased, well researchedneed based advice for 45 years.
  8. 8. Financial Service Brands NAME Housing Development Finance Corporation TAGLINE With You, Right Through. DERIVED BRAND POSITIONING Sar utha ke jiyo!
  9. 9. Financial Service Brands NAME Birla Global Finance Limited TAGLINE Your Dreams. Our Commitment. DERIVED BRAND POSITIONING The single destination to manage your wealth.
  10. 10. Financial Service Brands NAME ICICI Group TAGLINE Hum hai nah DERIVED BRAND POSITIONING Markets on your fingertips
  11. 11. Financial Service Brands NAME L & T Finance Limited TAGLINE It’s all about imagineering DERIVED BRAND POSITIONING Lose your worries. Gain your freedom.
  12. 12. LOGO LOGO Name, Logo & Tagline
  13. 13. Name & Logo
  14. 14. TaglineYOUR MONEY IN GOOD HANDS!
  15. 15. LOGO LOGO Brand Positioning
  16. 16. Brand PositioningImpact’s Fixed Low Brokerage: Fee Rs 500/-SAVING YOUR MONEY ISALL WHAT WE THINK OF!
  17. 17. Positioning StatementImpact Yield Fund is the onemutual fund that providesclientele with Low CostBrokerage Fee because wecare about your future.
  18. 18. LOGO LOGO Thank You! Done By: Amrita Beri

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