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All the changes made on the files and servers of the website come under on page optimization.
Some common examples are changing the title tag of the website, changing the meta tags of the website, rewriting content, applying redirects, adding some commands in the robots.txt file etc.
In simple words, changes that one does on the website itself come under on page optimization to the meta description tag and the meta keywords tag.
Clipping is a handy way to collect important slides you want to go back to later.