Social Media Within the Higher Education Industry

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Social Media Within the Higher Education Industry

  1. 1. SOCIAL MEDIA WITHIN THE HIGHER EDUCATION INDUSTRY Allison Werner @ALLIEMWERNER Jennie Pikowsky @JPIKOWSKY Erin Tye @ERINJTYE HASHTAG #SMHEWednesday, December 7, 2011
  2. 2. “THE HIGHER EDUCATION SECTOR HAS ARGUABLY NEVER NEEDED MARKETING AND COMMUNICATIONS PROFESSIONALS MORE THAN THEY DO NOW.” The Guardian Higher Education NetworkWednesday, December 7, 2011
  3. 3. INTRODUCTION Colleges everywhere are using SM to connect with current students, future students, and alumni. “ According to a recent study by the Center for Marketing and Research at Umass Dartmouth, 100% of universities surveyed use SM to communicate with students, up from 61% in 2007. Also, 98% of the surveyed colleges have a ” FB page and 84% have a Twitter account.Wednesday, December 7, 2011
  4. 4. PRESENTATION OUTLINE • Useful Statistics • Unique Cases of University Success Stories • Whatʼs Going on Now • Lessons From Higher Education Professionals • Whatʼs Next?Wednesday, December 7, 2011
  5. 5. YOUTUBE VIDEO: Social Media & Mobile Statistics for Higher EducationWednesday, December 7, 2011
  6. 6. TOP PERFORMING SCHOOLS (Plus! Oregon State and University of Miami)Wednesday, December 7, 2011
  7. 7. STANFORD UNIVERSITY • Stanford University is one of the most active schools using Google+  • In addition to its main page, Stanford has pages for Stanford Hospital Clinics, Stanford Lively Arts, Stanford Engineering, Stanford Creative Writing, and Stanford Law Library { QUESTION FOR THE AUDIENCE: What are some ways schools might take advantage of Google+? }Wednesday, December 7, 2011
  8. 8. GOOGLE+ BRAND PAGES • Created to connect people with people • Google+ Brand Pages exist to help us build relationships with everything we care about — and theyre perfect for universities.  • Universities are still testing the waters. # • Advertising tool for prospective students, # # • Engage with current students # • Boost school spirit. # • Use niche pages to reach niche audiencesWednesday, December 7, 2011
  9. 9. UNIVERSITY OF WISCONSIN- MADISON • Alumni, Will and Jenny Hsu, used social media to amplify the power of their donation. • For every new Facebook friend or Twitter follower, they donated $1 to the Great People Scholarship • Raising nearly $20,000 by the end of the campaign. • This “link between a donor, scholarship funds, and social media was the first of its kind in higher education.” The Guardian Higher Education NetworkWednesday, December 7, 2011
  10. 10. UC BERKELEY • Impressive YouTube Presence • More than 1,300 Videos • 5,232,557 Channel Views • Much like Stanfordʼs G+ pages, UC Berkeley sliced up their audiences with three unique YouTube channels:# ! • UC Berkeley Courses ! • UC Berkeley Events ! • UC Berkeley Campus LifeWednesday, December 7, 2011
  11. 11. OREGON STATE • One of the most active college Facebook profiles # • 85,220 Likes Compared to Syracuse University page at 75,544 • Aggregates Visual Blog, YouTube, Twitter, Admissions all in one placeWednesday, December 7, 2011
  12. 12. OREGON STATE POWERED BY ORANGE "Whats Powered by Orange? Its you -- the network of alumni, students, faculty, staff, friends and fans connected to Oregon State University. Its the positive impact you make every day in Portland and beyond -- on the economy, the environment and the community." OSU social media directory Wednesday, December 7, 2011
  13. 13. SCHOOLS APP • "The Schools App is a private Facebook community designed to help students make friends, share interests, and get involved on campus."    • Primarily targeted at incoming freshman and current students • Creates a branded online space for students to connect with each other and interact about their college experienceWednesday, December 7, 2011
  14. 14. SCHOOLS APPWednesday, December 7, 2011
  15. 15. UNIVERSITY OF MIAMI • On 2/18/11, All Athletic department communications were conducted via social media. • Incorporated Facebook, Twitter, and “14 hours of live video chats that combined CoverItLive and UStream. • Could become a weekly occurrence for UMiami • UMiami may start to factor "virtual attendance" into total game attendance tallies.Wednesday, December 7, 2011
  16. 16. UNIVERSITY OF MIAMI“ The lines between Communications and Marketing are becoming blurred more by the day. We chose Feb. 18 as Social Media Day because that was the day of our baseball season opener. It was an event to wrap another event around. We had a 3,800 fans at the baseball game and another 5,000-plus watching our first-ever three-camera live stream at Alex Rodriguez Park at Mark Light Field. How far away are ” we from counting our (virtual) attendance as 8,800? 17Wednesday, December 7, 2011
  17. 17. WHAT SYRACUSE IS DOING "Its not even a matter of importance, its crucial. If youre not doing it there is such an unbelievable missed opportunity there." - Kate Brodock #44SocialWednesday, December 7, 2011
  18. 18. SU MOBILE APP • Latest SU news and information about important University events • Mapping: users can see what SU buildings are near their current location. SU Maps uses Foursquareʼs API with Google Maps • Library: search and access library resources • • Directory: search for faculty and staff, then email or call them with one tap • Social Hub: aggregate of latest twitter feeds from SU • Weather: current Syracuse weather outlook • Quick ticket: request tech help from ITSWednesday, December 7, 2011
  19. 19. BEST PRACTICES Alyssa Webb [Social Media Coordinator] & Amanda Booren [Director of Communications and Publications] San Jacinto College. • Integrated Marketing is NOT Optional • Facebook Pages and the Schools App DO Live in Harmony • Cross Departmental Communication is KeyWednesday, December 7, 2011
  20. 20. WHAT’S NEXT FOR SU "The big thing is getting creative! Social media is important but you want to do it right; having no presence at all is actually better than doing social ? media poorly." - Dan Klamm Goals: -SM command center -Social media mashup site -Campus wide education series -Google + -Digitally connect classrooms -Expand FBWednesday, December 7, 2011
  21. 21. TIPS FROM THE EXPERTS Advice from Kate, Dan & Kelly “ • BE EXPERIMENTAL • INTEGRATE THE BUSINESS WORLD • DO IT RIGHT • CREATE A STRATEGY ” • GET ADMISSIONS INVOLVEDWednesday, December 7, 2011

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