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Studiedag 903 1 Euro Lotte
 

Studiedag 903 1 Euro Lotte

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Studiedag 903 1 Euro Lotte Studiedag 903 1 Euro Lotte Presentation Transcript

  •  
  •  
  • Communication
  • targets
    • COMMUNICATION
    • We want to inform as many young people as possible about the 1 euro museums. This in the most direct way: catching them where they are!
    • CONTENT
    • We want to create a first nice experience at the museum. We organize supportive activities to boost young people’s eagerness to go to the 1 euro museums
  • targetgroup KIDS – 12 / YOUNG 12 – 16 / YOUNG 16 – 26
  • website
  • News plugin: 1 euro information on partner websites
  • Museum reports by young people
  • Online networks
  • Posters
  • Booklet
  • Booklet for children in collaboration with (H)ART, art magazine in april they have a special children’s edition of the magazine
  • 1 euro covered by the Flemish media VRT Nieuws - Brussel Nieuws - De Morgen - Het Laatste Nieuws - Het Nieuwsblad (Oostkust/Brugge) – Knack - Belang Van Limburg - De Tijd - Het Laatste Nieuws  Limburg - Het Laatste Nieuws Oostkust - Het Nieuwsblad Oostende/Westhoek – GVA - De Redactie – Jeugdwerknet - Radio 1 – StuBru - Radio 2 (3 regionale zenders) - ….
  • 1 euro on the road
  • Bringing the museum to the people We travel around the country with our 1 euro caravan. We bump into youngsters on their first studentparty, at their favorite music festival, … We inform and motivate them to visit the 1 euro museums .
  • Ghent Festivities summer 2008 a Popular Cultural Festival
  • Making a museum on the Festival 10 young artists go to Pukkelpop, an international recognized music festival. Together with the visitors they turned the festival into a museum. Also our promoteam was present!
  • Cultuurmarkt Vlaanderen launch of a fresh and new cultural season in Flanders
  • And more the 1 euro promoteam was also present at
    • 6/09/2008 - Laundry Day (Antwerp, dance festival at the Port of Antwerp)
    • 24/09/2008 – Student Kick Off (Ghent, academic start)
    • 25/09/2008 – StuDay (Antwerpen, academic start):
    • 25/09/2008 – Studentenwelkom (Leuven, academic start)
    • 15/10/2008 – Dag van de Student (Brussel)
    • 17/10/2008 – Dag van de Jeugdbeweging (A’pen, Bxl, Gent):
    • 2/11/2008 – Student Welcome Concerts
    • 19/01/2009 - Dag van de cultuureducatie
  • Action!
  • Media Stunts!
    • Museum Cycling Tour Sporty start:
    • 23 enthousiastic youngsters discover the 23 “1 euro museums” by bike.
    • Minister of Culture, Youth and Sports, Bert Anciaux is riding ahead!
  • Party at the Museum The cycling tour ended at the Royal Museum of Fine Arts in Antwerp, where about 1000 youngsters celebrated the launch of the “1 euro museums”
  • Let’s swim! About 150 youngsters take an ice cold dive at the Sportimonium, museum of sports. Since the first of January the Sportimonium and two other useum, FotoMuseum & Huis van Alijn, join the “1 euro museums”!
  • Content orientated activities
  • 1 euro museum & youth movements On the “Dag van de Jeugdbeweging”. Promo at breakfast + lounge at Bozar, S.M.A.K.&KMSKA ‘
  • Stories at the Museum Youth authors and illustrators tell their stories at their favorite museum. Feat. Gerda Dendooven (6+), Marita de Sterck (14+), Joke Van Leeuwen (8+), Klaas Verplancke (16+)
  • Museum in the Picture! 3 museums pictured by youngsters (Middelheimmuseum, Kunstmuseum aan Zee & MIAT) in collaboration with: Maks!, Centrum voor Beeldexpressie & Pentax