THE GOOD CONSPIRACY
   Inspire. Conspire.
      First wave: BNL MTL, May 2009
In May 2009, The Good Conspiracy was launched   The Good Conspiracy infiltrated contemporary
during BNL MTL, the Biennale ...
Compliments
                                         Good News
                                       Moral Support
      ...
Messages came from a range of devices — from
Twitter, email, voicemail, SMS, to simple
handwritten notes.
My mother’s
MR I i s final l y
c an c e r free.



GOOD NEWS via
T u inspires
s ecrètement
les g e ns .



COMPLIMENT via
Wr i t e a l etter.
Y es. A l etter.




GOOD GESTURE via
The p rice of b e e r
i s do wn!




GOOD NEWS via
I f all else fails ,
g et a therap ist .




MORAL SUPPORT via
V o i r DIEU.




SOUHAIT via
D espertar cad a
m añana con la
en er gía que da
un a hermos a p a s i ón
en el coras ón.

DESEAR via
The Axis of Good   The Good Conspiracy traced a path of goodness
                   through the very heart of Montreal, Sa...
Stations for Common Good   Citizens were invited to stop where the symbols
                           of the conspiracy ap...
Wall of Common Good   Some nights, the Good Conspiracy lit up a
                      building and invited citizens to an ...
Wall of Common Good   Conspirators who sent messages automatically
                      received messages from fellow con...
Notes for Common Good   Note cards were available to collect handwritten
                        kind words. They could be...
Notes for Common Good   Conspirators collected contributions on an
                        irregular basis and posted them...
Notes for Common Good   Notes were also enlarged into posters and
                        disseminated good words to a lar...
Notes for Common Good
Conspiracy Automated   The Good Conspiracy website was at the heart of
                       the broadcast. All messages,...
Conspiracy Automated   Voice messages were broadcast back on the street
                       to the Stations for Common ...
Conspiracy published   Messages were also sent to Montreal’s Metro
                       Newspaper, a key conspirator. Ev...
The Bureau for Good   The Bureau for Good, headquarters to the Good
                      Conspiracy, occupied a space wit...
The Bureau for Good   Conspirators could meet during regular
                      office hours.
S in g
ev er yd ay.




NICE GESTURE via
CONCEPT, OBjECT DESIGN         MEDIA STRATEGy                 THANK yOU

                             Guillaume Sasseville...
The Good Conspiracy – BNL MTL, 05 2009
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The Good Conspiracy – BNL MTL, 05 2009

  1. 1. THE GOOD CONSPIRACY Inspire. Conspire. First wave: BNL MTL, May 2009
  2. 2. In May 2009, The Good Conspiracy was launched The Good Conspiracy infiltrated contemporary during BNL MTL, the Biennale de Montréal. communication networks in the name of Common Its ambition was to set the city awash in a Good, giving everyone the means to share wave of positive energy. and broadcast good thoughts in public space.
  3. 3. Compliments Good News Moral Support Wishes Nice Gestures The Good Conspiracy allowed citizens, at all times, to share compliments, good news, moral support, and wishes for happiness or to suggest kind gestures and good deeds.
  4. 4. Messages came from a range of devices — from Twitter, email, voicemail, SMS, to simple handwritten notes.
  5. 5. My mother’s MR I i s final l y c an c e r free. GOOD NEWS via
  6. 6. T u inspires s ecrètement les g e ns . COMPLIMENT via
  7. 7. Wr i t e a l etter. Y es. A l etter. GOOD GESTURE via
  8. 8. The p rice of b e e r i s do wn! GOOD NEWS via
  9. 9. I f all else fails , g et a therap ist . MORAL SUPPORT via
  10. 10. V o i r DIEU. SOUHAIT via
  11. 11. D espertar cad a m añana con la en er gía que da un a hermos a p a s i ón en el coras ón. DESEAR via
  12. 12. The Axis of Good The Good Conspiracy traced a path of goodness through the very heart of Montreal, Saint-Laurent Boulevard, between Sherbrooke Street and Mont-Royal Avenue.
  13. 13. Stations for Common Good Citizens were invited to stop where the symbols of the conspiracy appeared on the sidewalk. — Raise your head and listen. Singular and sonorous boxes, perched on high.
  14. 14. Wall of Common Good Some nights, the Good Conspiracy lit up a building and invited citizens to an SMS exchange. Messages were immediately projected on the building façade.
  15. 15. Wall of Common Good Conspirators who sent messages automatically received messages from fellow conspirators.
  16. 16. Notes for Common Good Note cards were available to collect handwritten kind words. They could be found at numerous locations sympathetic to the cause of The Good Conspiracy.
  17. 17. Notes for Common Good Conspirators collected contributions on an irregular basis and posted them on The Good Conspiracy website.
  18. 18. Notes for Common Good Notes were also enlarged into posters and disseminated good words to a larger audience, on the Axis of Good.
  19. 19. Notes for Common Good
  20. 20. Conspiracy Automated The Good Conspiracy website was at the heart of the broadcast. All messages, whether received via twitter, email, sms or voicemail, were gathered in one place.
  21. 21. Conspiracy Automated Voice messages were broadcast back on the street to the Stations for Common Good. Written messages were either printed and turned into posters, or projected on facades.
  22. 22. Conspiracy published Messages were also sent to Montreal’s Metro Newspaper, a key conspirator. Everyday a message was published in a dedicated Good Conspiracy section. This initiative reached hundreds of thousands of people everyday.
  23. 23. The Bureau for Good The Bureau for Good, headquarters to the Good Conspiracy, occupied a space within the main BNL MTL gallery.
  24. 24. The Bureau for Good Conspirators could meet during regular office hours.
  25. 25. S in g ev er yd ay. NICE GESTURE via
  26. 26. CONCEPT, OBjECT DESIGN MEDIA STRATEGy THANK yOU Guillaume Sasseville Chantal Gosselin Bernard & Mario, Mark Bren- nan, Matt Donnelly, Julia CONCEPT, SOUND AND PRODUCTION DIRECTOR Duchastel Légaré, Gaspar- MONUMENTAL PROjECTIONS Allison Lamarre Jules-Gustave, Les Amis du Emmanuel Sévigny boulevard Saint-Laurent, Les MIxING Sous-sol Lavallois, Claire et An Amuse Project WEB AND TWITTER Sylvain Carufel, Studio Émile Mongiat, David Moreaux, Presented at the Biennale Kung Fu Numérik Avenue Musique Neoxo, Nota Bene, Société de de Montréal and Mutek développement du boulevard © May 2009 COPy PROGRAMING Saint-Laurent, Bruno Ric- Daniel Canty Claude Bélizaire (Kung Fu) ciardi, Lia Ruccolo, Antonin Manuel Bossard (La Banque) Sorel, Stress Limit Design, SOUND Michel Vaillancourt (JKL5) Ville de Montréal, Zodyo, CREATIVE DIRECTOR Léon Lo the Biennale de Montréal and Melissa Mongiat Serene Daoud FINANCING Mutek teams. Amuse STRATEGy THE GOOD CONSPIRACy Conseil des Arts de Montréal Journal Métro, CBC Radio Stéphan Morency THEME SONG Centre International d’Art and Radio-Canada. Kelsey Snook Léon Lo Contemporain Simon Bélair Mutek LINKS ART DIRECTION AND SCENARIO atelieramuse.com Amélie Bilodeau VOICE OF THE GOOD CONSPIRACy SPONSORS – SPACE, EQUIPMENT biennalemontreal.org Daniel Canty Marie Brassard Café Laïka jkl5group.com Salon B journalmetro.com DESIGN CONSULTATION La Banque kngfu.com Patrick Bisson mutek.org Martine Frossard latabledesmatières.com Feed playmind.com sssvll.com

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