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Following the Sun: Sustainable conferencing in a climate of change - Evaluation results presentation Ascilite 2012
 

Following the Sun: Sustainable conferencing in a climate of change - Evaluation results presentation Ascilite 2012

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This paper reports on a new initiative in online conferencing that has resulted from the collaboration between three tertiary institutions on three continents and across three time zones. The paper ...

This paper reports on a new initiative in online conferencing that has resulted from the collaboration between three tertiary institutions on three continents and across three time zones. The paper describes the role of the Follow the Sun Online Learning Festival in revitalising
professional online learning and networking events in a similar manner to the way in which elearning revitalised tertiary education. The paper also discusses the evaluation of online
conferences and introduces the new learning methodology as an alternative method for evaluating online conferences. The methodology used to evaluate the Follow the Sun Learning Festival is discussed and some preliminary findings are shared. Initial results suggest that online learning
events have the potential to engage and connect professional peers and facilitators across traditional geographical boundaries. The potential for the Follow the Sun conference to result in new learning is however still unresolved.

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    Following the Sun: Sustainable conferencing in a climate of change - Evaluation results presentation Ascilite 2012 Following the Sun: Sustainable conferencing in a climate of change - Evaluation results presentation Ascilite 2012 Presentation Transcript

    • Following the Sun: Sustainable Conferencing in aClimate of Change Angela Murphy Shirley Reushle Ascilite 2012
    • The Follow the Sun Online Learning Futures Festival ran non-stop for 48 hours, over six shifts of eight hours each, with consecutive handovers between Australia (University of Southern Queensland), United Kingdom (Leicester University) and Canada (Athabasca University).
    • The aim of the conference was to bring together university staff and students from a range of disciplines across the world to share ideas and explore knowledge development. 750 participants from over 35 countries registered for the conference.
    • Objectives & Approach:1. Identify participation trends during conference sessions. Analytics2. Explore networking and interactions trends. Twitter, chat and social media3. Real-time insights into participant Real time evaluation questions perceptions and new learnings.4. Identify and track new learning and intention to action. Summative survey evaluation5. Presenter experiences and future support requirements. Presenters’ survey6. Inform the conduct of future events. Focus group with organisers
    • Objectives & Approach:4. Identify and track new learning and intention to action. Summative survey evaluation
    • 194 people completed the survey
    • 194 people completed the survey 60% registered but did not attend
    • 194 people completed the survey 70% were attending FTS for the first time
    • 194 people completed the survey 30% were attending an online conference for the first time
    • Work gets in the way……. We need to accommodate tight schedules and competing priorities
    • One in two register for onlineevents then don’t attendbecause of work
    • Most attend only 3% 4% 81% 6 7 9one or two 5% 4 5sessions 7% 3 22% Attended two sessions 51% Attended only one session
    • 31%find online conference session times to be inconvenient or outside working hours
    • Only 8% didn’t attend because there was nothing else they were interested in
    • Most attending onlineconferences are not giving youtheir full attention…
    • Three in every ten people are multitasking or dropping in and out 38% 28% 21% 4% 6% 3%None of these I tried to listen I dropped in and I listened I listened closely I was actively and multitask out of sessions occasionally to the sessions listening, asking but didnt while working but did not ask questions manage it very or multi-tasking questions and/or well communicating
    • Online conferences are not alwayseasy or simple to attend, or makenew connections…
    • 80%Say that difficulties schedulingtime off work is the no 1 barrierto attending online conferences
    • 34% experience connectivity or network problems
    • 17% consider registrationfees to be too high 15% think that online conference sessions are too long
    • 20% found networking and connecting opportunities to be limitedFound the format makesit difficult to establishnew contacts 45%
    • People attend online conferencesfor different reasons than face toface conferences…
    • 44% attended because of a specific interest in 44% learning technologies 18% 15% 11% 5%2% 2% 2% 2%Other Interest in a Interest in a Interest in Opportunity Relationship The content is General Particular specific specific topic how it works to network with one of directly interest in the interest in speaker the related to my topics learning participating discipline presented technologies host organization
    • 15% were there to enhance knowledge about 44% their discipline 18% 15% 11% 5%2% 2% 2% 2%Other Interest in a Interest in a Interest in Opportunity Relationship The content is General Particular specific specific topic how it works to network with one of directly interest in the interest in speaker the related to my topics learning participating discipline presented technologies host organization
    • Only 5% are there to network 44% 18% 15% 11% 5% 2% 2% 2% 2% Other Interest in a Interest in a Interest in Opportunity Relationship The content is General Particular specific specific topic how it works to network with one of directly interest in the interest in speaker the related to my topics learning participating discipline presented technologies host organization
    • Email is still important…… Most not on email or newsletter lists will not get the message
    • 41% found 41%out via email 23% 16% 14% 14%11% 10% 5% 2% 2%Other Search Printed Other Australian Beyond Athabasca Social Word of Email orsource Engine (i e flyers or website or Digital Distance University Media mouth newsletter Google) posters blog Futures Research website or (Facebook Institute Alliance blog / Twitter) website or website or blog blog
    • 16% from 41% Social Media 23% 16% 14% 14%11% 10% 5% 2% 2%Other Search Printed Other Australian Beyond Athabasca Social Word of Email orsource Engine (i e flyers or website or Digital Distance University Media mouth newsletter Google) posters blog Futures Research website or (Facebook Institute Alliance blog / Twitter) website or website or blog blog
    • 43% from 41% various blogs 23% 16% 14% 14%11% 10% 5% 2% 2%Other Search Printed Other Australian Beyond Athabasca Social Word of Email orsource Engine (i e flyers or website or Digital Distance University Media mouth newsletter Google) posters blog Futures Research website or (Facebook Institute Alliance blog / Twitter) website or website or blog blog
    • Yet 47% say social media is the most effective way of reaching 74% them in the future 47% 26% 24% 23% 21% 19% 7% 5% 5% Email or Social Search Athabasca Word of Beyond Australian Printed Other Othernewsletter Media Engine (i e University mouth Distance Digital flyers or source website or (Facebook / Google) website or Research Futures posters blog Twitter) blog Alliance Institute website or website or blog blog
    • What formats will appeal more topeople considering onlineconferences?
    • Combining pre-recordings 34% with live questions is ideal 17% 16% 12% 7% 5% 6% 3% Other Half day mini Full online Full online Shorter Mini webinars Pre-recorded Synchronouspreferences webinars conference conference sessions, e g , of one or two mini webinars and over a day over two or 30 minutes hours accessible at asynchronous more days any time events
    • Learning, technologies and futures are the topics of greatest interest
    • Audiences everywhere aretough. They don’t have time to be bored. Craig Davis Chief Creative Officer, Worldwide J. Walter Thompson (World’s 4th Largest Ad Agency)