Sunscreen Presentation (short)

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  • Social media is powerful, newsworthy, and influential Small change can have a large effect on user base
  • Talk a little about my project
  • Old “Become a Fan” feature implied more personal investment than simply “Liking” a page Previous version of “Like” feature used almost twice as much as “Become a Fan” New “Like” feature for pages may lead to a larger group of fans, but not necessarily a more engaged group This may not be good for pages targeted at habit formation, which seek engaged fans trying to help each other form new habits

Transcript

  • 1. Facebook Ditches “Fans,” Introduces “Like” Button. Effect on Sunscreen Habit Formation Unknown. Alex Muller habits.stanford.edu
  • 2. The Idea   Startwith a real world trigger to apply sunscreen daily   Add a Facebook Page to make the task more social and engaging
  • 3. The Results   More than 5 users, but no daily users   Only 3 fans, but over 50 views   What’s needed?   More engaging page content   Having more people aware of the page  more people engaging and creating content
  • 4. The Controversy   More personal investment required to “Become a Fan” than to “Like”   Previous “Like” feature used 2x more than “Become a Fan”   Will the new “Like” feature bring:   A larger group of fans?   A more engaged group of fans?   What about pages for habit formation? Source: http://sirensong.sireninteractive.com/?p=2403