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Facebook Ditches “Fans,”
Introduces “Like” Button.
Effect on Sunscreen Habit
Startwith a real world
trigger to apply
Add a Facebook
Page to make the
task more social and
More than 5 users, but no daily users
Only 3 fans, but over 50 views
More engaging page content
Having more people aware of the page
more people engaging and creating content
More personal investment required to
“Become a Fan” than to “Like”
Previous “Like” feature used 2x more than
“Become a Fan”
Will the new “Like” feature bring:
A larger group of fans?
A more engaged group of fans?
What about pages for habit formation?