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AARON MULLANE                  SUSTAINABLE MATERIALISM




      Master’s Thesis Presentation
Saturday, 4 September 2010
SUSTAINABLE MATERIALISM

                       “You buy furniture. You tell yourself, this is the last sofa I
           ...
PROBLEM                                              SUSTAINABLE MATERIALISM


                               MATERIALISM
...
QUESTIONS                                SUSTAINABLE MATERIALISM

      EXPLORATORY RESEARCH




           UNDERSTANDING ...
PARTICIPANTS                                          SUSTAINABLE MATERIALISM




       Post Doctoral                    ...
EMPIRICAL                      SUSTAINABLE MATERIALISM
                         STAGE I




                    ‘THINGS.’ ...
STAGE 1              SUSTAINABLE MATERIALISM




Saturday, 4 September 2010
EMPIRICAL                                                 SUSTAINABLE MATERIALISM
                         STAGE I        ...
THEMES                                                                   SUSTAINABLE MATERIALISM

                        ...
CONCEPT WORKSHOP          SUSTAINABLE MATERIALISM




Saturday, 4 September 2010
CONCEPTS                                                           SUSTAINABLE MATERIALISM

MATERIAL                      ...
CONCEPTS                                                           SUSTAINABLE MATERIALISM

MATERIAL                      ...
CONCEPTS                                                           SUSTAINABLE MATERIALISM

MATERIAL                      ...
CONCEPT                                                      SUSTAINABLE MATERIALISM

    “PERSPECTIVE”
       "what did I...
“PERSPECTIVE”             SUSTAINABLE MATERIALISM




Saturday, 4 September 2010
CONTRIBUTION                                          SUSTAINABLE MATERIALISM


   UNDERSTANDING             1. How can we...
CONCLUSION                                       SUSTAINABLE MATERIALISM




                             LEARNINGS       ...
THANK YOU
                             EVERYONE!




Saturday, 4 September 2010
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Designing for Sustainable Materialism

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Sustainable Materialism: Exploratory research on designing for reflection on materialistic 
behaviours in the domain of Interaction Design

Download thesis here: http://www.aaronmullane.com/

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Transcript of "Designing for Sustainable Materialism"

  1. 1. AARON MULLANE SUSTAINABLE MATERIALISM Master’s Thesis Presentation Saturday, 4 September 2010
  2. 2. SUSTAINABLE MATERIALISM “You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. Buy the sofa, then for a couple years you're satisfied that no matter what goes wrong, at least you've got your sofa issue handled. Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you're trapped in your lovely nest, and the things you used to own, now they own you.” ~ Chuck Palahniuk (American freelance Journalist, Satirist and Novelist. b.1961) materialism: noun a tendency to consider material possessions and physical comfort as more important than spiritual values. (Definition Oxford Dictionary) Saturday, 4 September 2010
  3. 3. PROBLEM SUSTAINABLE MATERIALISM MATERIALISM CONSUMPTION (DESIRE) DESIRE OVER IMPRESSION STATUS-QUO SOCIOLOGY NEEDS MANAGEMENT MATERIALISM PRODUCT SELF- CONSUMER IDENTITY WELL-BEING SYMBOLISM + COLLABORATIVE INTERACTION SOCIAL SERVICES DESIGN SUSTAINABILITY INNOVATION SUSTAINABLE LOWER = REFLECTION CONSUMPTION MATERIALISM Saturday, 4 September 2010
  4. 4. QUESTIONS SUSTAINABLE MATERIALISM EXPLORATORY RESEARCH UNDERSTANDING 1. How can we design for reflection on our MATERIALISM materialistic behaviours that are embedded in the things that we own? APPLYING 2. How can we embed these understandings in UNDERSTANDING Interaction Design based solutions, that influence (CONCEPTS) and promote sustainable materialism? Saturday, 4 September 2010
  5. 5. PARTICIPANTS SUSTAINABLE MATERIALISM Post Doctoral BA Student/writer Master Student, Design Researcher and visual (sometimes mistaken for a Student supporter Consultant facilitator street magician) Master student of Digital Design Engineer for archeology Web Developer School secretary Mobile platforms Saturday, 4 September 2010
  6. 6. EMPIRICAL SUSTAINABLE MATERIALISM STAGE I ‘THINGS.’ PROBE SEMI-STRUCTURED INTERVIEW REFLECTION INTERVIEW Saturday, 4 September 2010
  7. 7. STAGE 1 SUSTAINABLE MATERIALISM Saturday, 4 September 2010
  8. 8. EMPIRICAL SUSTAINABLE MATERIALISM STAGE I STAGE II SHARE IMPRESSIONS ‘THINGS.’ PROBE AUDIT SEMI-STRUCTURED INTERVIEW SELF SEMI-STRUCTURED INTERVIEW REFLECTION INTERVIEW OWNERSHIP SHARING UNDERSTANDING MATERIALISM REFLECTION TECHNIQUES Things used to achieve Enhance sharing by detaching memories Physical pleasure over digital Internal identity fight Sharing and the anonymous transaction Multiple group association = survival Sharing as an experience transaction Sustainable identity is showing off and expensive! Formed new perspective "never been asked why i own these things! you just accept it, you don't question it...." Prompted detachment creates reflection Saturday, 4 September 2010
  9. 9. THEMES SUSTAINABLE MATERIALISM E Reflection on self vs. Materialism SELF B Memories/Experience vs. Object Meaning OWNERSHIP SHARING Accepted vs. Ideal Showing-off C Experience vs. Identity “Don’t like” vs. Short Term Gratification A D Saturday, 4 September 2010
  10. 10. CONCEPT WORKSHOP SUSTAINABLE MATERIALISM Saturday, 4 September 2010
  11. 11. CONCEPTS SUSTAINABLE MATERIALISM MATERIAL EXPERIENCE “PERSPECTIVE” OBJECT AUGMENTED REFLECTION SHARING X INDIVIDUAL E REFLECTION EXPERIENCES REFLECTION SELF SELF SELF SHARING B REFLECTION NETWORK B COMPARISON REFLECTION OWNERSHIP SHARING OWNERSHIP SHARING NETWORK OWNERSHIP SHARING C EXPERIENCE IMPRESSIONS D A D Saturday, 4 September 2010
  12. 12. CONCEPTS SUSTAINABLE MATERIALISM MATERIAL EXPERIENCE “PERSPECTIVE” OBJECT AUGMENTED REFLECTION SHARING X INDIVIDUAL E REFLECTION EXPERIENCES REFLECTION SELF SELF SELF SHARING B REFLECTION NETWORK B COMPARISON REFLECTION OWNERSHIP SHARING OWNERSHIP SHARING NETWORK OWNERSHIP SHARING C EXPERIENCE IMPRESSIONS D A D Saturday, 4 September 2010
  13. 13. CONCEPTS SUSTAINABLE MATERIALISM MATERIAL EXPERIENCE “PERSPECTIVE” OBJECT AUGMENTED REFLECTION SHARING X E INDIVIDUAL E REFLECTION EXPERIENCES REFLECTION SELF SELF SELF SHARING B REFLECTION NETWORK B COMPARISON REFLECTION OWNERSHIP SHARING OWNERSHIP SHARING NETWORK OWNERSHIP SHARING C EXPERIENCE IMPRESSIONS D A D Saturday, 4 September 2010
  14. 14. CONCEPT SUSTAINABLE MATERIALISM “PERSPECTIVE” "what did I do that made me deserve this experience?". A service that provides individuals with selected “experiences”.Experiences are selected by the service and pushed to the user on a regular basis. The choice of experience is based on their purchase history, ‘perspective’ account balance, and generated profile of the user throughout the use of the service. The experience itself is focused on being low in ecological footprint, while providing reflection on the user’s purchasing habits. E Experiences: helping, understanding others, forming EXPERIENCES new perspective, and activities SELF REFLECTION purchase + experience matching = reflection B NETWORK OWNERSHIP SHARING offline + online store/financial institution integration A share with friend through network Saturday, 4 September 2010
  15. 15. “PERSPECTIVE” SUSTAINABLE MATERIALISM Saturday, 4 September 2010
  16. 16. CONTRIBUTION SUSTAINABLE MATERIALISM UNDERSTANDING 1. How can we design for exploring materialism as a MATERIALISM reflection on our materialistic designer from a non- behaviours that are embedded performative artefact nature in the things that we own? exploratory methods and study exploring embedding aspects of materialism into sustainable solutions APPLYING 2. How can we embed these study themes that promote UNDERSTANDING understandings in Interaction reflection (CONCEPTS) Design based solutions, that influence and promote using service design for reflection on materialism sustainable materialism? concepts Saturday, 4 September 2010
  17. 17. CONCLUSION SUSTAINABLE MATERIALISM LEARNINGS FUTURE WORK Difficulties eliciting Bigger picture “pure?” materialism consequences “Playing with fire” - Further testing of Impression reflection techniques Management Further concept Time factor refinement Moments of Further exploration: complexity cultural? Saturday, 4 September 2010
  18. 18. THANK YOU EVERYONE! Saturday, 4 September 2010

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