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Introduction to Big Data for LABDUG
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Introduction to Big Data for LABDUG


My slides for the 1st meeting of the LA Big Data User Group meetup event: "Introduction to Big Data"

My slides for the 1st meeting of the LA Big Data User Group meetup event: "Introduction to Big Data"

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  • 1. Introduction to Big Data Daniel D. Gutierrez, Data Scientist AMULET Analytics March 2014
  • 2. / page 2
  • 3. / page 3 Not Everyone Likes the “Big Data” Hype
  • 4. / page 4 Volume is a Big Reason for Big Data
  • 5. / page 5
  • 6. / page 6 Economist February 27, 2010 Profiled “Big Data”
  • 7. / page 7
  • 8. Big Data – “large data sets so big that commonly-used software tools are unable to capture, curate, manage, and process the data within a tolerable elapsed time.” Hadoop Dominates Big Data market – Used widely by some of the world's largest websites, such as Facebook, eBay, Amazon and Yahoo – Moving into the enterprise – Invented by developers at Yahoo! / page 8 What is Big Data? Apache Hadoop
  • 9. / page 9
  • 10. / page 10 Characteristics of Big Data Component Parts Big Data is facilitated by Data Science Data Science is facilitated by Machine Learning Machine Learning is a confluence of disciplines: computer science, mathematical statistics, probability theory, visualization, etc. What is the “New” Part of Big Data “Big” is new, more data to manage than ever before Traditional data content is now coupled with internal and external sources of unstructured data via social media New forms of analysis such as sentiment and credibility analysis Bubble Brewing? Circa 2000 and the Internet bubble event. Will it occur again? A bubble may occur, but not because of Big Data
  • 11. / page 11 Applications for Big Data Smarter Healthcare Multi-channel sales Financial Services Log Analysis Homeland Security Traffic Control Telecom Search Quality Manufacturing Trading Analytics Fraud and Risk Retail: Churn “Big Data is the definitive source of competitive advantage across all industries. For those organizations that understand and embrace the new reality of Big Data, the possibilities for new innovation, improved agility, and increased profitability are nearly endless.” Source: Wikibon 2012
  • 12. / page 12
  • 13. © 2014 AMULET Analytics. All rights reserved.
  • 14. Thank you! Follow me: @AMULETAnalytics Contact me: